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VASA健身推出STUDIO普拉提,扩展其行业领先的 studio训练生态系统

VASA Fitness Launches STUDIO Pilates, Expanding Its Industry-Leading Studio Training Ecosystem

CISION 等信源发布 2026-05-26 21:59

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Fourth STUDIO modality strengthens VASA's position as the leader in boutique-style fitness within the HVLP category

第四工作室模式巩固了VASA在HVLP类别中精品健身领域的领导地位。

GREENWOOD VILLAGE, Colo.

科罗拉多州格林伍德村

,

May 26, 2026

2026年5月26日

/PRNewswire/ --

/PRNewswire/ --

VASA Fitness

瓦萨健身

, a leading high-value, low-price (HVLP) fitness brand redefining the modern gym experience, today announced the launch of STUDIO Pilates, a new reformer-based training concept and the fourth modality in its growing suite of STUDIO products.

,一家领先的高价值、低价格(HVLP)健身品牌,重新定义现代健身房体验,今天宣布推出STUDIO普拉提,这是一种基于改良器械的新型训练概念,也是其不断扩展的STUDIO系列产品中的第四种模式。

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VASA Fitness Launches STUDIO Pilates

VASA健身推出STUDIO普拉提课程

Debuting in the fall of 2026 at VASA's Willow Creek club in Colorado, followed shortly by its new Centennial-Arapahoe club, STUDIO Pilates marks the company's first dedicated reformer Pilates concept and a significant step in expanding premium studio training within a traditional gym setting. A broader rollout is planned for 2027..

2026年秋季,STUDIO普拉提将在科罗拉多州VASA的Willow Creek俱乐部首次亮相,随后不久将在其新的Centennial-Arapahoe俱乐部推出。这是该公司首个专用的改革者普拉提概念,也是在传统健身房环境中扩展高端工作室培训的重要一步。更广泛的推广计划于2027年进行。

With the addition of Pilates, VASA becomes the only HVLP fitness brand to offer four distinct boutique-style studio experiences under one roof: STUDIO RED HIIT, STUDIO LFT strength training, and STUDIO FLOW infrared yoga.

随着普拉提的加入,VASA成为唯一一家在同一个屋檐下提供四种不同精品工作室体验的HVLP健身品牌:STUDIO RED HIIT、STUDIO LFT力量训练和STUDIO FLOW红外瑜伽。

'This is a meaningful evolution of our STUDIO membership,' said Michael Osanloo, CEO of VASA Fitness. 'We're not just adding another class, we're building a comprehensive training ecosystem that gives members access to multiple premium training modalities in one place. STUDIO Pilates adds a highly sought-after format that complements strength, performance, and recovery, all within the VASA experience.'.

“这是我们STUDIO会员服务的一次有意义的升级,”VASA健身首席执行官迈克尔·奥萨努说。“我们不仅仅是增加了一堂新课程,而是打造了一个综合性的训练生态系统,让会员可以在一个地方享受到多种高端的训练模式。STUDIO普拉提加入了一个备受追捧的项目,它与力量、表现和恢复相辅相成,全部融入在VASA健身体验中。”

STUDIO Pilates introduces a modern approach to reformer training, combining low-impact movement with high-intensity muscular engagement. The program is designed to build core strength, stability, and mobility, while supporting long-term performance and injury prevention.

STUDIO Pilates 引入了一种现代化的改革者训练方法,将低冲击运动与高强度肌肉参与相结合。该计划旨在增强核心力量、稳定性和灵活性,同时支持长期表现和预防受伤。

Each STUDIO Pilates studio will feature NordicTrack Ultra 1 Reform RX reformers, a next-generation machine designed to make reformer Pilates more approachable without sacrificing performance or precision. Features such as an enclosed spring system, push-button resistance changes, and Smart Spine™ technology create a more intuitive experience for first-time users while still delivering the challenge and versatility experienced practitioners expect..

每个STUDIO普拉提工作室将配备NordicTrack Ultra 1 Reform RX改革者机器,这是一款下一代设备,旨在使改革者普拉提更易于接触,同时不牺牲性能和精确性。其特点包括封闭式弹簧系统、按钮式阻力调节以及Smart Spine™技术,为初次使用者提供更直观的体验,同时仍然为有经验的练习者提供他们所期望的挑战与多样性。

'What's exciting is that it creates a more inclusive entry point into Pilates, while still offering enough depth and progression to support long-term practice,' said Yvette McGaffin, Director of Marketing, Pilates at iFIT. 'That balance is difficult to achieve, and I think it's what makes the Ultra 1 Reform RX platform genuinely distinctive.'.

“令人兴奋的是,它为普拉提创造了一个更具包容性的入门点,同时仍提供足够的深度和进阶性以支持长期练习,”iFIT普拉提市场总监伊薇特·麦加芬表示。“这种平衡很难实现,而我认为这正是Ultra 1 Reform RX平台真正独特之处。”

Each studio will feature 14 reformer machines and offer structured 45-minute classes across multiple levels, from introductory to advanced formats. The programming is designed with intentional progression to help members build confidence, improve movement quality, and advance over time, while giving instructors a consistent framework rooted in core Pilates principles.

每间工作室将配备14台 reformer 器械,并提供结构化的45分钟课程,涵盖从入门到高级的多个级别。课程设计具有明确的进阶性,旨在帮助会员建立信心、提升动作质量并逐步进步,同时为教练提供基于核心普拉提原则的一致框架。

While grounded in traditional Pilates methodology, the concept incorporates a more athletic, strength-forward approach that aligns with evolving member preferences for workouts that support both performance and longevity..

虽然扎根于传统的普拉提方法,但这一概念融入了更具运动性和力量导向的方法,与会员对支持表现和持久性的锻炼方式不断变化的偏好相一致。

The launch of STUDIO Pilates comes at a time when demand for low-impact, strength-focused training continues to grow rapidly. Pilates has emerged as one of the fastest-growing categories in boutique fitness, driven by rising demand for low-impact, strength-focused training.

STUDIO普拉提的推出正值对低冲击、力量聚焦训练的需求持续快速增长之际。普拉提已经成为精品健身中增长最快的类别之一,受到对低冲击、力量聚焦训练需求上升的推动。

VASA's approach brings this highly sought-after modality into a more accessible, all-in-one gym environment, giving members the opportunity to experience reformer Pilates alongside strength training, cardio, and recovery amenities at a fraction of the cost of boutique studios.

VASA 的方法将这种备受追捧的模式带入了一个更易接触的一站式健身房环境,使会员能够以精品工作室一小部分的成本,在体验普拉提改革课程的同时,进行力量训练、心肺锻炼并享受恢复设施。

'Members today want more than just access to equipment. They want guidance, structure, and variety in how they train,' said Layne Nordquist, Senior Vice President of Fitness. 'They want to move better, build strength, and see meaningful progress in their everyday lives. Pilates delivers a unique combination of strength, control, and mobility that supports both performance and longevity.

“如今,会员们想要的不仅仅是使用设备的机会。他们希望在训练方式上获得指导、结构和多样性,”健身高级副总裁莱恩·诺德奎斯特表示。“他们希望动作更优美、增强力量,并在日常生活中看到有意义的进步。普拉提提供了一种独特的力量、控制和灵活性结合,有助于提升表现并延长运动寿命。”

Adding Pilates to our STUDIO lineup allows us to deliver a more complete training experience that members traditionally could only access across multiple studio memberships.'.

将普拉提加入我们的工作室阵容,让我们能够提供更完整的训练体验,而过去会员通常需要通过多个工作室会员资格才能获得这种体验。

The introduction of STUDIO Pilates further strengthens VASA's commitment to delivering premium fitness experiences at an accessible price point. The STUDIO membership is designed to give members access to specialized, coach-led training environments that support a wide range of goals—from performance and strength to recovery and mobility..

STUDIO普拉提的引入进一步加强了VASA以可接受的价格提供高端健身体验的承诺。STUDIO会员资格旨在为会员提供专业、由教练指导的训练环境,支持从表现和力量到恢复和灵活性的广泛目标。

The Willow Creek and Centennial launches will help shape the future expansion of STUDIO Pilates as VASA continues to grow its portfolio of premium studio training experiences. With four distinct STUDIO modalities now under one roof, VASA is redefining what members can expect from the modern gym experience, combining specialized, coach-led training with the accessibility and value of the HVLP model.

Willow Creek 和 Centennial 的推出将有助于塑造 STUDIO Pilates 的未来扩展,因为 VASA 不断丰富其高端工作室训练体验的产品组合。VASA 现在将四种不同的 STUDIO 训练模式汇聚于同一屋檐下,重新定义了会员对现代健身房体验的期望,将专业教练指导的训练与 HVLP 模式的便利性和价值相结合。

For more information, visit .

有关更多信息,请访问 。

https://vasafitness.com

https://vasafitness.com

.

About VASA Fitness

关于VASA健身

VASA Fitness

瓦萨健身

is a high-value, low-price operator of fitness clubs and one of the top 20 largest health club operators in the U.S. VASA's mission is to uplift everyone through fun, innovative, and affordable fitness. With 70+ operating locations across Colorado, Utah, Oklahoma, Arizona, Illinois, Indiana, Wisconsin, and Nebraska, VASA delivers an unmatched value proposition, offering full-service fitness experiences for as low as $14.99/month.

是一家高价值、低成本的健身俱乐部运营商,也是美国排名前20的大型健康俱乐部运营商之一。VASA的使命是通过有趣、创新且价格实惠的健身方式提升每个人的生活。VASA在科罗拉多州、犹他州、俄克拉荷马州、亚利桑那州、伊利诺伊州、印第安纳州、威斯康星州和内布拉斯加州拥有70多家营业点,提供无与伦比的价值主张,全服务健身体验每月仅需14.99美元起。

Members enjoy top-of-the-line equipment, boutique-style STUDIO classes, expert personal training, and on-trend recovery experiences — all within a welcoming, inclusive community. VASA has been certified as a Great Place to Work® for four consecutive years and is headquartered in Greenwood Village, Colorado..

会员可享受顶级设备、精品风格的STUDIO课程、专业的私人训练以及前沿的恢复体验——所有这些都融入在一个温馨、包容的社区中。VASA连续四年被评为卓越职场®,总部位于科罗拉多州格林伍德村。

About NordicTrack

关于NordicTrack

NordicTrack, a brand of iFIT Inc., has been a pioneer in connected home fitness for over 50 years. From treadmills and bikes to strength and Pilates, NordicTrack combines premium hardware with the iFIT platform to deliver personalized, expert-led experiences that meet members wherever they are in their fitness journey.

NordicTrack,iFIT Inc.旗下品牌,五十多年来一直是互联家庭健身领域的先驱。从跑步机、自行车到力量训练和普拉提,NordicTrack将高端硬件与iFIT平台相结合,提供个性化、专家指导的体验,满足会员在健身旅程中的各种需求。

For more information, visit NordicTrack.com..

欲了解更多信息,请访问NordicTrack.com。

Media Contact:

媒体联系人:

Rachel Chick for VASA Fitness

瑞秋·奇克为VASA健身

[email protected]

电子邮件地址

SOURCE VASA Fitness

来源:VASA Fitness

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