LOS ANGELES--(BUSINESS WIRE)--Hello Cake, a leading sexual health and wellness brand, announces today the acquisition of Trigg Laboratories, Inc., a pioneer in the personal lubricants category. The acquisition establishes Hello Cake as a vertically integrated sexual health company, poised to increase profitability, drive growth, accelerate IP ownership, and fuel product innovation..

洛杉矶——（商业新闻短讯）——领先的性健康和健康品牌Hello Cake今天宣布收购Trigg Laboratories，Inc.，这是个人润滑油领域的先驱。此次收购使Hello Cake成为一家垂直整合的性健康公司，有望提高盈利能力，推动增长，加速知识产权拥有，并推动产品创新。

Hello Cake also announces today the closing of an $18 million Series B funding round led by Silas Capital and Strand Equity. Total funding for the sexual wellness brand has now surpassed $36 million. AF Ventures, a long-term investor in Hello Cake, is participating in the round and will join as a board observer, helping guide the brand’s expansion and growth efforts..

Hello Cake今天还宣布，由Silas Capital and Strand Equity牵头的一轮1800万美元的B轮融资即将结束。性健康品牌的总资金现已超过3600万美元。AF Ventures是Hello Cake的长期投资者，目前正在参与这一轮投资，并将作为董事会观察员加入，帮助指导品牌的扩张和增长努力。

Hello Cake has more than doubled its retail footprint from 2023 to 2024 and this acquisition enables the company to fully own end-to-end product innovation and bring new, better products to market faster and at scale.

从2023年到2024年，Hello Cake的零售足迹翻了一番多，此次收购使该公司能够充分拥有端到端的产品创新，并更快、更大规模地将新的更好的产品推向市场。

“This acquisition marks a significant milestone for Hello Cake as we continue to grow and redefine the sexual wellness category,” said Hunter Morris, CEO and Co-Founder at Hello Cake. “Vertical integration gets us firmly to profitability. We will continue to deliver high-quality products at the accessible price points that consumers look for today.”.

Hello Cake首席执行官兼联合创始人亨特·莫里斯（Hunter Morris）表示：“随着我们不断发展和重新定义性健康类别，此次收购标志着Hello Cake的一个重要里程碑。”。“垂直整合使我们坚定地实现盈利。我们将继续以消费者今天所期望的价格提供高质量的产品。”。

With this acquisition, Hello Cake will own and operate Trigg’s extensive portfolio, including the well-known Wet brand, and a robust pipeline of product innovation capabilities. These include white-label services, private-label services, and expanded offerings under ‘Wet,’ which will continue under Hello Cake’s executive leadership.

通过此次收购，Hello Cake将拥有并运营Trigg的广泛投资组合，包括知名的Wet品牌，以及强大的产品创新能力。这些服务包括白色标签服务、私人标签服务以及“Wet”下的扩展服务，这些服务将在Hello Cake的高管领导下继续提供。

Simone Buntin, tenured Chief Operating Officer of Trigg Laboratories will stay on at the helm of the Las Vegas-based operation. The acquisition comes with an accelerated focus on both retail and Amazon expansion with newly appointed SVP of Digital Retail Jason Molina, who joins Hello Cake with previous experience from CC Wellness and Lube Life..

Trigg Laboratories终身首席运营官西蒙·邦廷（SimoneBuntin）将继续执掌这家总部位于拉斯维加斯的公司。

“We are thrilled to join forces with Hello Cake, a brand that shares our steadfast commitment to product innovation and quality in the sexual health space,” said Michael Trigg, Founder of Trigg Laboratories. “This acquisition brings together our trusted Wet brand, first established in 1989, with Hello Cake’s fresh, modern approach to the market.

Trigg实验室创始人迈克尔·特里格（MichaelTrigg）表示：“我们很高兴能与Hello Cake携手合作，Hello Cake是一个品牌，它与我们一样坚定致力于性健康领域的产品创新和质量。”。“此次收购将我们最早成立于1989年的值得信赖的Wet品牌与Hello Cake新鲜、现代的市场营销方式结合在一起。

We look forward to working with their team in this next chapter, empowering more individuals to explore their sexual wellness journeys.”.

我们期待着在下一章与他们的团队合作，让更多的人探索他们的性健康之旅。”

The integration of Trigg Laboratories will be completed within the next 90 days, with a focus on harmonizing sales, marketing, and manufacturing operations. Trigg’s identity and brand will remain intact as Trigg Laboratories, continuing to deliver high-quality products under the trusted Trigg name. Looking ahead, Hello Cake remains open to exploring additional mergers and acquisitions that align with its mission to innovate and help people have more fun in the bedroom..

Trigg实验室的整合将在未来90天内完成，重点是协调销售、营销和制造运营。作为Trigg实验室，Trigg的身份和品牌将保持不变，继续以值得信赖的Trigg名称提供高质量的产品。展望未来，Hello Cake仍然愿意探索更多的合并和收购，以符合其创新和帮助人们在卧室享受更多乐趣的使命。

“Hello Cake continues to rethink the sexual wellness category with a fun, innovative, and inclusive approach that resonates with modern couples,” said Brian Thorne, Partner at Silas Capital. “This additional investment in their Series B round underscores our belief in Hello Cake’s ability to win within the sexual health space, leveraging their strong retail partnerships and a growing telehealth presence.

Silas Capital合伙人布莱恩·索恩（BrianThorne）表示：“Hello Cake继续以一种有趣、创新和包容的方式重新思考性健康类别，这种方式能与现代夫妇产生共鸣。”。“对他们B轮的额外投资突显了我们对Hello Cake在性健康领域获胜的能力的信念，利用他们强大的零售合作伙伴关系和不断增长的远程保健业务。

We’re thrilled to further support Hunter, Mitch and the Hello Cake team as they transform the category.”.

在Hunter、Mitch和Hello Cake团队改变类别的过程中，我们很高兴能进一步支持他们。”

About Hello Cake

关于Hello蛋糕

Hello Cake is a sexual wellness brand on a mission to help couples reconnect in the bedroom. The brand’s line of prescription medication, supplements, lubricants and devices are made with the highest quality ingredients and delivered at an affordable price point. All products are inspired by real couples and tested across the spectrum of sexual preferences prior to launch..

Hello Cake是一个性健康品牌，旨在帮助夫妻在卧室里重新建立联系。该品牌的处方药、补充剂、润滑剂和设备系列采用最高质量的成分制成，并以可承受的价格交付。所有产品均以真实夫妻为灵感，并在推出前进行了各种性偏好测试。

Cake’s product line is available nationwide at Target, Walmart, CVS, Walgreens, Rite Aid, Amazon and hellocake.com. For more information, visit hellocake.com, and follow along via social /hellocake.

蛋糕的产品线可在全国范围内的Target、沃尔玛、CVS、沃尔格林、Rite Aid、亚马逊和hellocake.com上找到。有关更多信息，请访问hellocake.com，并通过社交/hellocake跟进。