PHILADELPHIA and LONDON

费城和伦敦

,

，

July 23, 2026

2026年7月23日

/PRNewswire/ --

/美通社/ --

SEMCAP Beauty & Wellness

SEMCAP 美容与健康

today announced a minority investment in MERIT, the US-based cosmetics brand known for its modern, minimalist approach to beauty. The investment is led by Vasiliki Petrou, Managing Partner at SEMCAP Beauty and Wellness. With more than 30 years of experience in the beauty industry, Petrou founded the Unilever Prestige division in 2014 and led the acquisition and growth of a portfolio of iconic brands including Dermalogica, Paula's Choice, Hourglass, Tatcha and K18..

今日宣布对美国化妆品品牌MERIT进行少数股权投资，该品牌以其现代、极简的美容理念而闻名。此次投资由SEMCAP Beauty and Wellness的管理合伙人Vasiliki Petrou领衔。Petrou在美容行业拥有超过30年的经验，于2014年创立了联合利华高端美妆部门，并主导了包括Dermalogica、Paula's Choice、Hourglass、Tatcha和K18在内的多个标志性品牌的收购与增长。

Petrou will join MERIT's board and partner with the executive team on the ongoing growth and globalization of the brand, which remains highly profitable.

Petrou 将加入 MERIT 的董事会，并与高管团队合作，推动该品牌持续盈利下的增长与全球化进程。

'MERIT is one of the most thoughtfully built brands in beauty, a true icon in the market. I love the timeless brand aesthetic, the simplified and edited approach to beauty, and the focus on the millennial and gen X consumer, which is a significant white space in our industry. I am thrilled to support the continued global scaling of the brand,' said Petrou..

“MERIT 是美容行业中最具匠心打造的品牌之一，是市场上真正的标志性品牌。我喜爱其永恒的品牌美学、简约而精炼的美容理念，以及对千禧一代和 X 世代消费者的关注，这在我们行业中是一个重要的空白市场。我很高兴能支持该品牌持续的全球扩张。”Petrou 表示。

'We are honored to have Vasiliki Petrou join the MERIT Board of Directors. MERIT has seen significant growth over the past few years, and Vasiliki's industry-defining experience will be an invaluable asset as we continue to invest in the long-term future of the business. Her perspective on brand equity, financial performance, and operations perfectly aligns with our dedication to intentionality and excellence,' said Philippe Pinatel, CEO of MERIT.

“我们很荣幸邀请瓦西莉基·佩特鲁加入MERIT董事会。过去几年，MERIT实现了显著增长，而瓦西莉基在行业内具有标杆意义的经验，将在我们持续投资于企业长远未来的过程中成为宝贵的资产。她对品牌资产、财务表现和运营的见解，与我们对专注与卓越的承诺完美契合。”MERIT首席执行官菲利普·皮纳特尔表示。

The investment in MERIT underscores SEMCAP Beauty & Wellness' focus on partnering with innovative, category-leading brands that are poised for durable, global growth.

对MERIT的投资凸显了SEMCAP Beauty & Wellness致力于与具备持久全球增长潜力的创新品类领先品牌建立合作伙伴关系的战略重心。

About MERIT

关于MERIT

Founded in 2021, MERIT is a modern beauty brand that simplifies what it takes to get ready. Born out of an industry crowded with fleeting trends and products that demanded expert-level skills, MERIT was created as the antidote – a considered collection designed to bring ease to your everyday. With a timeless perspective on beauty and a commitment to uncompromising quality, we create beauty and lifestyle essentials that become signatures of your routine – products you'll reach for daily and live with for years to come..

MERIT 成立于2021年，是一个现代美妆品牌，致力于简化日常妆容的打造过程。在充斥着瞬息万变的潮流趋势、且产品往往需要专业级技巧才能驾驭的行业背景下，MERIT 应运而生，成为一剂解药——它是一个经过深思熟虑的产品系列，旨在为您的日常生活带来便捷。秉持永恒的美学视角和对卓越品质的坚定承诺，我们打造美妆与生活必需品，使其成为您日常流程中的标志性存在——这些产品将是您每日触手可及的选择，并在未来岁月中长久陪伴您的生活。

About SEMCAP Beauty & Wellness

关于 SEMCAP 美容与健康

SEMCAP Beauty & Wellness makes influential investments in high-growth, breakthrough products, services and technologies that support the modern consumer's goals of living longer, better lives. The platform partners with exceptional beauty and wellness brands, services and technologies, backed by strategic expertise, industry relationships and operational support. SEMCAP provides access to resources and leverages industry networks, and expertise to help these businesses scale nationally and internationally.

SEMCAP Beauty & Wellness 专注于对高增长、突破性的产品、服务和技术进行具有影响力的投资，以支持现代消费者追求更长寿、更高质量生活的目标。该平台与卓越的美容与健康品牌、服务及技术建立合作伙伴关系，并提供战略专业知识、行业关系和运营支持作为后盾。SEMCAP 提供资源接入，并利用其行业网络和专业能力，助力这些企业实现全国乃至全球范围的规模化发展。

SEMCAP Beauty & Wellness is one of SEMCAP's four platforms: AI, Health, Food & Nutrition, and Beauty & Wellness. SEMCAP is a growth equity firm committed to investing behind seminal trends in sectors that have the greatest impact on society.

SEMCAP Beauty & Wellness 是 SEMCAP 旗下四大平台之一，其他三大平台分别为人工智能、健康、食品与营养。SEMCAP 是一家成长型股权投资公司，致力于投资于那些对社会影响最为深远的领域中的标志性趋势。

This release is provided for informational purposes only, and does not constitute investment advice, a recommendation or an offer or solicitation to purchase or sell any securities to any person in any jurisdiction in which an offer, solicitation, purchase or sale would be unlawful under the securities laws of such jurisdiction.

本发布仅用于提供信息，不构成投资建议、推荐或购买或出售任何证券的要约或招揽。在任何根据当地证券法，此类要约、招揽、购买或出售行为均属违法的司法管辖区内，向任何人发出此类要约或招揽均不被允许。

This material may contain estimates and forward-looking statements, which may include forecasts and do not represent a guarantee of future performance. This information is not intended to be complete or exhaustive and no representations or warranties, either express or implied, are made regarding the accuracy or completeness of the information contained herein.

本材料可能包含估算及前瞻性陈述，其中包括预测，并不构成对未来表现的保证。本信息无意成为完整或详尽的陈述，且不对 herein 所含信息的准确性或完整性作出任何明示或暗示的陈述或保证。

The views expressed are as of July 23, 2026 and are subject to change without notice. Reliance upon information in this material is at the sole discretion of the reader. Investing involves significant risks..

所述观点截至2026年7月23日，如有变更，恕不另行通知。读者对本材料信息的依赖完全由其自行决定。投资涉及重大风险。

©2026 Seminal Capital Holdings, LLC. All rights reserved. SEMCAP is a trademark of Seminal Capital Holdings, LLC

©2026 Seminal Capital Holdings, LLC。保留所有权利。SEMCAP 是 Seminal Capital Holdings, LLC 的商标

.

。

Media contacts:

媒体联系人：

MERIT

优点

[email protected]

[email protected]

SEMCAP Beauty & Wellness

SEMCAP 美容与健康

Michelle Musburger

米歇尔·穆斯伯格

[email protected]

[email protected]

SOURCE SEMCAP Beauty & Wellness

来源：SEMCAP 美容与健康

21

二十一

%

%

more press release views with

更多新闻稿浏览量

Request a Demo

申请演示