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Bloom Nutrition获得Nutrabolt股权投资,将积极健康产品组合扩展至绿色食品和超级食品领域

NUTRABOLT LEADS EQUITY INVESTMENT IN BLOOM NUTRITION EXPANDING ACTIVE HEALTH AND WELLNESS PORTFOLIO INTO GREENS AND SUPERFOODS SPACE

CISION 等信源发布 2024-01-17 19:00

可切换为仅中文


AUSTIN, Texas, Jan. 17, 2024 /PRNewswire/ -- Today, Nutrabolt announced a significant minority investment into Bloom Nutrition. The investment provides Nutrabolt with an ownership stake of approximately 20%, making the company Bloom's largest investor. This investment is part of a larger $90 million financing that also includes veteran CPG investor Clayton Christopher and consumer investment firm Amberstone..

德克萨斯州奥斯汀,2024年1月17日/PRNewswire/——今天,Nutrabolt宣布对Bloom Nutrition进行大量少数股东投资。这项投资为Nutrabolt提供了约20%的所有权股份,使该公司成为Bloom的最大投资者。这项投资是一笔规模较大的9000万美元融资的一部分,其中还包括资深CPG投资者克莱顿·克里斯托弗(ClaytonChristopher)和消费者投资公司安伯斯通(Amberstone)。。

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Bloom Nutrition – founded in 2019 by Mari Llewellyn and Gregory LaVecchia – offers high-quality health supplements aimed at helping consumers achieve their wellness goals. The founders' vision is to make healthier living accessible to all by reimagining supplements with flavor and function.

布鲁姆营养公司(Bloom Nutrition)由玛丽·卢埃林(Mari Llewellyn)和格雷戈里·拉维奇(Gregory LaVecchia)于2019年创立,提供高质量的健康补充剂,旨在帮助消费者实现健康目标。创始人的愿景是通过重新想象具有风味和功能的补充剂,使所有人都能获得更健康的生活。

Commenting on the investment, Nutrabolt's Chairman and CEO Doss Cunningham stated, 'We are very excited to partner with Mari and Greg, two outstanding entrepreneurial founders, during the next phase of their company's growth. They've built an incredibly strong brand and business over the past 4.5 years, yet there is still tremendous whitespace to pursue in the form of new product platforms and distribution opportunities.'.

在谈到这项投资时,Nutrabolt董事长兼首席执行官多斯·坎宁安(Doss Cunningham)表示,“我们非常高兴能在公司下一阶段的发展中与两位杰出的创业创始人玛丽(Mari)和格雷格(Greg)合作。在过去的4.5年中,他们建立了一个难以置信的强大品牌和业务,但仍有巨大的空白需要以新产品平台和分销机会的形式追求。”。

Cunningham further stated, 'It's rare to find people like Mari and Greg who are so passionate about a lifestyle that they decide to make it their life's work and create a business around it, but that is what happened here. Beyond their impressive growth and category leadership, it was their authenticity and love for the space that attracted Nutrabolt most to this opportunity.'The investment will provide strategic growth capital to fuel and accelerate many key areas of Bloom's business – namely demand-generation activities, product innovation, and expanding internal capabilities to support the growing business.'When we started this company, we could've never imagined building such a huge community, and inspiring so many to begin their wellness journeys.

坎宁安进一步表示,“很少有像玛丽和格雷格这样的人对一种生活方式如此热情,以至于他们决定把它作为自己的生活方式,并围绕它创建一家企业,但这里就是这样的情况。除了令人印象深刻的增长和品类领先地位外,正是他们的真实性和对空间的热爱吸引了Nutrabolt获得这一机会。”这项投资将提供战略性增长资本,以推动和加速布鲁姆业务的许多关键领域,即需求产生活动、产品创新以及扩大内部能力以支持不断增长的业务。”当我们创办这家公司时,我们从未想过会建立这样一个庞大的社区,并激励这么多人开始他们的健康之旅。

Our goal at Bloom has always been to help everyone 'bloom' into their best selves through nutritious and delicious supplements. It's an incredible honor to have Nutrabolt join us in extending our mission further,' added Mari Llewellyn, co-founder of Bloom Nutrition. Bloom debuted as a direct-to-consumer business and has since evolved into an omni-channel company anchored by its popular Greens and Superfoods product.

我们在Bloom的目标一直是通过营养和美味的补充剂帮助每个人“绽放”到最好的自我。Bloom Nutrition联合创始人玛丽·卢埃林(MariLlewellyn)补充道,很荣幸能有Nutrabolt加入我们,进一步扩展我们的使命。Bloom最初是一家面向消费者的业务,后来发展成为一家全渠道公司,以其广受欢迎的绿色和超级食品产品为基础。

Today, Bloom is the #1 Greens brand in the U.S., and one of the fastest-growing supplement brands of the decade.'We're thrilled to partner with Nutrabolt in taking our company to new heights. Their expertise and resources as industry leaders will enable us to scale effectively, fuel sales growth, and accelerate innovation.

如今,Bloom是美国排名第一的绿色食品品牌,也是十年来增长最快的补充剂品牌之一。”我们很高兴能与Nutrabolt合作,将我们的公司推向新的高度。他们作为行业领导者的专业知识和资源将使我们能够有效地扩大规模,推动销售增长,并加速创新。

This is a significant leap forward, and we could not be more excited to embark on this next phase of growth together.'  said Greg LaVecchia, Co-Founder of Bloom Nutrition.Jeffries LLC served as financial advisors to Nutrabolt with Goodwin Proctor LLP and Polsinelli acting as legal counsel to.

这是一个重大的飞跃,我们对共同开始下一阶段的增长感到无比兴奋。”Bloom Nutrition联合创始人格雷格·拉维奇亚(GregLavecchia)表示。Jeffries LLC担任Nutrabolt的财务顾问,Goodwin Proctor LLP和Polsinelli担任法律顾问。