As healthcare navigates increasingly strict data regulations, Ours Privacy gives marketers the full toolkit to run high-impact campaigns while prioritizing patient privacy

在医疗保健行业应对日益严格的数据法规之际，Ours Privacy 为营销人员提供全套工具，使其能够在优先保障患者隐私的同时，开展高影响力的营销活动。

HOUSTON

休斯顿

,

，

Aug. 19, 2026

2026年8月19日

/PRNewswire/ --

/美通社/ --

Ours Privacy

我们的隐私

, the HIPAA-compliant customer data platform (CDP) built by healthcare marketers for healthcare marketers, today announced a multiple-times-oversubscribed $15M in Series A funding led by Lightbank and Health Velocity Capital, with participation from existing investors including Rock Health, Lakehouse, TMV, Switch Ventures, Starfire Ventures, GreyMatter and others.

，这个由医疗保健营销人员为医疗保健营销人员构建的符合HIPAA标准的客户数据平台（CDP），今天宣布完成了1500万美元的A轮融资，该轮融资超额认购数倍，由Lightbank和Health Velocity Capital领投，现有投资者Rock Health、Lakehouse、TMV、Switch Ventures、Starfire Ventures、GreyMatter等也参与了投资。

As the premier growth marketing and data infrastructure platform engineered for healthcare's compliance requirements, Ours Privacy believes that protecting privacy doesn't just reduce risk, it makes healthcare marketers more effective..

作为专为满足医疗行业合规要求而打造的首选增长营销与数据基础设施平台，Ours Privacy 坚信，保护隐私不仅能降低风险，还能提升医疗健康营销人员的效能。

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Ours Privacy Raises $15M Series A

Ours Privacy 完成 1500 万美元 A 轮融资

For years, healthcare marketers have borrowed their growth and data infrastructure from e-commerce and consumer technology. That approach became a liability in 2022, when the Office for Civil Rights (OCR) clarified that disclosing protected health information to tracking vendors without a signed Business Associate Agreement (BAA) can violate HIPAA, which can result in multi-million-dollar penalties.

多年来，医疗保健营销人员一直从电子商务和消费技术领域借鉴其增长和数据基础设施。然而，这种做法在2022年变成了负担，当时民权办公室（OCR）明确指出，在未签署商业伙伴协议（BAA）的情况下向跟踪供应商披露受保护的健康信息可能违反《健康保险流通与责任法案》（HIPAA），从而导致数百万美元的罚款。

Regulators have since .

监管机构此后已。

ramped

倾斜的

up

向上

enforcement

执行

, and nearly half of U.S. states have passed their own privacy laws layering on additional requirements.

，且近半数美国州份已通过各自的隐私法，叠加了额外的要求。

Forced to choose between growth and compliance, many marketers turned off tracking technology, losing visibility into campaign performance and the patient journey. Cost-per-click has since risen for

被迫在增长与合规之间做出选择，许多营销人员关闭了追踪技术，导致无法洞察广告活动表现及患者旅程。此后，每次点击成本已上升

more than half

超过一半

of healthcare businesses, making that visibility more critical than ever, both to protect marketing budgets and to help patients find the right care.

对于医疗保健企业而言，这种可见性变得比以往任何时候都更加关键，既有助于保护营销预算，也能帮助患者找到合适的医疗服务。

Ours Privacy was built with privacy-first infrastructure from day one so healthcare marketers never have to choose between growth and compliance. The platform collects and stitches together data from multiple sources through server-side tracking, giving healthcare marketers the ability to filter out sensitive information before it ever reaches their ad platforms or analytics tools, all from a single system..

Ours Privacy 从第一天起就构建了以隐私为先的基础设施，让医疗营销人员无需在增长与合规之间做出抉择。该平台通过服务器端追踪收集并整合来自多个来源的数据，使医疗营销人员能够在敏感信息到达广告平台或分析工具之前将其过滤掉，所有操作均在单一系统中完成。

'The future of healthcare marketing is privacy-first,' said Adam Putterman, co-founder and chief revenue officer of Ours Privacy. 'Putting privacy first makes marketing not only safer, but better.'

“医疗健康营销的未来是以隐私为先，”Ours Privacy 联合创始人兼首席营收官亚当·普特曼表示。“将隐私置于首位，不仅让营销更安全，也更出色。”

Founders Jessica Holton, Adam Putterman, and Tyler Zey launched the platform in 2024 after struggling to find a compliant way to run marketing and analytics at their telehealth company, Ours Wellness. Unable to find one, they built their own. What began as a compliant CDP became a reimagining of healthcare marketing infrastructure: privacy-first from the start, with every growth tool marketers need built on top of that foundation.

创始人杰西卡·霍尔顿、亚当·普特曼和泰勒·泽伊在2024年推出了该平台，此前他们在其远程医疗公司Ours Wellness中难以找到一种合规的方式来运行营销和分析。由于找不到合适的解决方案，他们决定自行开发。最初作为一个合规的客户数据平台（CDP），它逐渐演变为对医疗保健营销基础设施的重新构想：从一开始就注重隐私，并在此基础上构建了营销人员所需的所有增长工具。

When data moves through one compliant system instead of a fragmented stack of tools, compliance becomes the default and marketers can fully control and leverage their data..

当数据在一个合规系统中流转，而非分散于一系列工具中时，合规将成为默认状态，营销人员能够完全掌控并充分利用其数据。

'We built Ours Privacy because we lived this problem ourselves,' said Tyler Zey, co-founder and chief technology officer of Ours Privacy. 'We knew from experience that healthcare marketers deserved a better solution.'

“我们创立Ours Privacy，是因为我们亲身经历过这一难题，”Ours Privacy联合创始人兼首席技术官Tyler Zey表示。“根据我们的经验，我们知道医疗健康领域的营销人员值得拥有更好的解决方案。”

Compliance and growth don't have to be in conflict, and Ours Privacy is built to prove it. Alongside compliance mainstays like the web scanner and consent management platform (CMP), Ours Privacy has built growth tools natively into the platform, from A/B testing to advanced analytics. Healthcare marketers get the same caliber of tools available to any other industry, all within a platform designed to put privacy first.

合规与增长并非必然冲突，Ours Privacy 的架构旨在证明这一点。除了网络扫描器和同意管理平台（CMP）等合规核心功能外，Ours Privacy 还将增长工具原生集成到平台中，涵盖从 A/B 测试到高级分析等功能。医疗健康领域的营销人员能够获得与其他行业同等水准的工具，而所有这些功能都运行在一个将隐私置于首位的平台上。

Ours Privacy serves over 200 healthcare organizations and counting, from multi-billion-dollar healthcare companies to fast-growing digital health startups..

Ours Privacy 已为超过200家医疗保健机构提供服务，且数量仍在持续增长，客户涵盖市值数十亿美元的医疗保健公司以及快速发展的数字健康初创企业。

'Ours Privacy understands healthcare marketers because they are healthcare marketers,' said Malachi Mack, director of marketing and communications at Oceans Healthcare. 'In an environment where every decision must balance performance, access, data utility, and patient trust, their platform gives our team greater confidence in how we measure and improve the digital experience.'.

“Ours Privacy 深谙医疗健康营销人员的需求，因为他们本身就是医疗健康营销专家。”海洋医疗（Oceans Healthcare）市场与传播总监马拉基·麦克（Malachi Mack）表示。“在这样一个环境中，每一项决策都必须兼顾绩效、可及性、数据实用性和患者信任，而他们的平台让我们的团队在衡量和提升数字体验方面更具信心。”

That kind of validation from customers encouraged investors to commit.

客户的这种认可促使投资者做出承诺。

'Ours Privacy was an easy investment decision for us. What sold us was the product and customer feedback,' said Eric Ong, partner at Lightbank. 'Ours Privacy didn't build a compliance layer and call it a day — they built an entire growth stack that rivals anything else on the market, all in one place.

“投资Ours Privacy对我们来说是一个轻而易举的决定。真正打动我们的是其产品以及客户反馈，”Lightbank合伙人Eric Ong表示。“Ours Privacy并没有仅仅构建一个合规层就止步不前，而是打造了一个与市场任何其他产品相媲美的完整增长栈，且全部集成于一个平台之中。”

Ours Privacy is quickly becoming the backbone of the modern healthcare marketer's tech stack.'.

Ours Privacy 正迅速成为现代医疗健康营销人员技术栈的核心支柱。

'Healthcare has unique regulatory pain points most industries never have to think about, and Ours Privacy designed its entire platform around those constraints from day one,' said Saurabh Bhansali, co-founder and managing partner at Health Velocity Capital. 'We're excited to back Ours Privacy as it builds the category-defining platform for healthcare marketers.'.

“医疗保健行业拥有大多数行业无需考虑的独特监管痛点，而Ours Privacy从成立之初就围绕这些约束条件设计了其整个平台。”Health Velocity Capital的联合创始人兼管理合伙人Saurabh Bhansali表示。“我们很高兴支持Ours Privacy，助力其打造定义 healthcare 营销者品类的平台。”

The Series A funds a bigger version of the bet the founders made in 2024: that the healthcare organizations winning on growth will be the ones treating patient privacy as infrastructure, not an afterthought. This round will accelerate Ours Privacy's investment in its platform to power even more enterprise healthcare organizations..

A轮融资旨在扩大创始人在2024年所下注的规模：他们坚信，能够在增长中胜出的医疗保健机构，将是那些将患者隐私视为基础设施而非事后补救措施的机构。本轮融资将加速Ours Privacy在其平台上的投入，从而为更多的企业级医疗保健机构提供动力。

'We've built the infrastructure that makes prioritizing patient privacy and driving meaningful growth possible, bringing together the data, performance, and compliance healthcare marketers need in a rapidly changing world,' said Jessica Holton, co-founder and chief executive officer of Ours Privacy.

“我们构建了使优先考虑患者隐私和推动有意义增长成为可能的基础设施，将医疗营销人员在快速变化的世界中所需的数据、性能和合规性整合在一起，”Ours Privacy 的联合创始人兼首席执行官杰西卡·霍尔顿说。

'This round, alongside our new partners, lets us accelerate that vision and bring it to far more organizations across the industry.'.

“本轮融资，连同我们的新合作伙伴，使我们能够加速实现这一愿景，并将其推广至行业内更多的组织。”

About Ours Privacy

关于我们 隐私政策

Ours Privacy is a HIPAA-compliant customer data platform (CDP) built by healthcare marketers for healthcare marketers. The platform is trusted by leading health systems, digital health companies, and national medical brands to modernize their marketing while navigating a rapidly evolving privacy environment.

Ours Privacy 是一个符合 HIPAA 标准的客户数据平台（CDP），由医疗营销人员为医疗营销人员打造。该平台受到领先的健康系统、数字健康公司和全国性医疗品牌的信赖，帮助它们在应对快速变化的隐私环境的同时，实现营销现代化。

Ours Privacy integrates with major channels including Google Ads, Meta Ads, DSPs, EHRs, scheduling platforms, and data warehouses. Learn more at .

Ours Privacy 与各大主流渠道集成，包括 Google Ads、Meta Ads、DSP（需求方平台）、EHR（电子健康记录系统）、预约调度平台以及数据仓库。了解更多详情，请访问。

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SOURCE Ours Privacy

来源 我们的隐私

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