The acquisition will bolster Lippincott's ability to move clients from strategy to activation faster, combining its strategic depth and global scale with Athletics digital and creative technology capabilities.

此次收购将增强李普科特帮助客户更快从战略制定迈向落地执行的能力，将其战略深度与全球规模同Athletics的数字及创意技术能力相结合。

NEW YORK

纽约

,

，

Oct. 6, 2026

2026年10月6日

/PRNewswire/ --

/美通社/ --

Lippincott

利平科特

, a global brand, experience, and marketing consultancy, today announced that it has entered into an agreement to acquire Athletics, a New York-based brand and innovation studio known for its multidisciplinary approach to design, digital experiences and creative technology, including proprietary AI software, Sesame, used to build custom brand activation tools..

，一家全球品牌、体验与营销咨询公司，今日宣布已达成协议，收购总部位于纽约的品牌与创新工作室 Athletics。该工作室以其在设计、数字体验及创意技术领域的多学科方法而闻名，其技术能力包括用于构建定制化品牌激活工具的专有人工智能软件 Sesame。

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Michael D'Esopo, CEO, Lippincott, (left) and Jameson Proctor, CEO, Athletics (right)

Lippincott 首席执行官迈克尔·德埃索波（左）和 Athletics 首席执行官詹姆斯on·普罗克特（右）

Lippincott, a global brand, experience, and marketing consultancy, has entered into an agreement to acquire Athletics, a New York-based brand and innovation studio.

全球品牌、体验与营销咨询公司 Lippincott 已达成协议，收购总部位于纽约的品牌与创新工作室 Athletics。

For more than 80 years, Lippincott has evolved its capabilities to stay ahead of clients' changing needs, bringing together strategic rigor and world-class creativity to solve complex business challenges. The addition of Athletics marks the next step in that evolution, combining Lippincott's global scale, strategic depth, and design and engineering practices with the collaboration and experimentation of an independent studio..

八十多年来，Lippincott 不断升级自身能力，以领先于客户不断变化的需求，将严谨的战略思维与世界级的创造力相结合，解决复杂的商业挑战。Athletics 的加入标志着这一演进历程的下一步，它将 Lippincott 的全球规模、战略深度以及设计与工程实践，与独立工作室的协作精神和实验文化融为一体。

Athletics' approach is grounded in thinking through making: using prototyping and iteration to make abstract ideas tangible early and improve them along the way. The studio is particularly strong at translating ambitious brand ideas and systems into physical and digital experiences.

Athletics 的方法立足于“通过制作来思考”：利用原型设计和迭代，尽早将抽象概念具象化，并在此过程中不断优化。该工作室尤其擅长将宏大的品牌理念与体系转化为实体和数字体验。

Together, these capabilities will enable the combined organization to move seamlessly from strategy to practical application for clients, bringing together strategic thinking and design with more integrated digital, motion, and creative technology expertise. Athletics' proprietary technology will further expand this offering, helping clients bring their brands to life through custom AI-powered tools and experiences..

这些能力相结合，将使合并后的组织能够无缝地帮助客户从战略迈向实际应用，将战略思维与设计同更一体化的数字、动态影像及创意技术专业知识深度融合。Athletics 的专有技术将进一步拓展这一服务范围，通过定制的人工智能驱动工具和体验，助力客户赋予品牌鲜活生命力。

'Brands today must do much more than stand for something. They have to show up coherently across an increasingly complex set of experiences and technologies, while leaders simultaneously navigate the opportunities created by AI,' said

“当今品牌不能仅仅停留在代表某种理念，更必须在日益复杂的体验与技术环境中保持一致的品牌呈现，而领导者则需同时驾驭人工智能所带来的机遇。”

Michael D'Esopo, CEO, Lippincott.

Lippincott 首席执行官 Michael D'Esopo。

'Athletics' focus on practicality strengthens our ability to translate ambitious ideas into tangible applications. Together, we can help our clients not only define what's next for their brands, but build, activate and scale it.'

“运动”对实用性的专注，增强了我们将雄心勃勃的创意转化为具体应用的能力。携手合作，我们不仅能帮助客户定义品牌的未来方向，更能将其打造、落地并实现规模化发展。

'Lippincott is a natural home for the next chapter of Athletics,' said

“Lippincott 是 Athletics 开启下一篇章的理想归宿，”

Jameson Proctor, CEO, Athletics.

詹姆斯森·普罗克特，首席执行官，田径运动。

'We share a belief that the strongest creative work happens when strategy, design and technology come together from the beginning, with clients as part of the team and making as part of the thinking. Lippincott brings extraordinary depth in brand and business strategy and global scale. Combined with our studio approach, experimentation capabilities and proprietary technology, our entire leadership team believes we have an opportunity to take on bigger challenges and create greater impact for our clients.'.

“我们坚信，最富创造力的成果源于战略、设计与技术从一开始就紧密融合，客户作为团队的一员参与其中，并将制作实践融入思维过程。利平科特在品牌与商业战略方面拥有深厚的专业积淀，并具备全球规模优势。结合我们的工作室模式、实验能力以及专有技术，整个领导团队相信，我们有机会应对更大的挑战，为客户创造更大的影响。”

The transaction is expected to close November 2, 2026, at which time Athletics' team of approximately 25 people will join Lippincott. Athletics will retain its current offices in Brooklyn, New York.

该交易预计将于2026年11月2日完成，届时Athletics约25人的团队将加入Lippincott。Athletics将继续保留其在纽约布鲁克林的现有办公室。

About Lippincott

关于 Lippincott

Lippincott is a global brand, experience, and marketing consultancy. Since 1943, we've helped ambitious leaders unlock the beautiful possibilities hiding inside their toughest challenges, turning them into brands and ideas that live in the real world and create lasting business value. As part of Oliver Wyman, we bring high-caliber industry, risk, and operational insight into our work, pairing a management consultancy's strategic rigor with a proven legacy of creativity..

Lippincott 是一家全球性的品牌、体验与营销咨询公司。自1943年以来，我们一直协助富有雄心的领导者发掘蕴藏于最严峻挑战中的美好可能，将其转化为立足现实世界的品牌与理念，创造持久的商业价值。作为 Oliver Wyman 的一员，我们将高水准的行业洞察、风险洞察和运营洞察融入工作之中，将管理咨询公司的战略严谨性与久经验证的创意传承相结合。

About Athletics

关于田径运动

Athletics is a brand innovation studio specializing in identity, experience, and creative technology. Working at the intersection of culture, technology and business, the studio helps clients design their place in the world, pairing strategic clarity with design that is built to scale. From Salesforce's evolution into the agentic era to identity and digital systems for IBM, Google, Amazon, MoMA, and Major League Soccer, its work turns ambition into brands that get to work..

Athletics 是一家品牌创新工作室，专注于品牌标识、体验设计与创意技术。工作室立足于文化、科技与商业的交汇点，帮助客户确立其在世界中的定位，将战略清晰度与可规模化扩展的设计相结合。从助力 Salesforce 演进至代理智能时代，到为 IBM、Google、Amazon、现代艺术博物馆（MoMA）和美国职业足球大联盟（MLS）打造品牌标识与数字系统，其作品将雄心壮志转化为切实有效的品牌实力。

SOURCE Lippincott

来源：Lippincott

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