Combining decades-long holography expertise with complementary holographic innovations

将数十年的全息技术专长与互补的全息创新相结合

JENA, Germany

德国耶拿

,

，

Oct. 8, 2026

2026年10月8日

/PRNewswire/ -- ZEISS has announced the acquisition of Ceres Holographics, a pioneering holographic technology company headquartered in Livingston, Scotland. Ceres Holographics becomes part of ZEISS Microoptics, an agile and ambitious business unit within ZEISS with a strong focus on industrializing holography for high volume automotive, aerospace and consumer markets.

/美通社/ -- 蔡司宣布收购全息技术先锋企业Ceres Holographics，该公司总部位于苏格兰利文斯顿。Ceres Holographics将并入蔡司微光学部门，该部门是蔡司旗下一个灵活且富有雄心的业务单元，专注于推动全息技术在汽车、航空航天和消费电子等大规模市场中的工业化应用。

The acquisition complements ZEISS' proven ProSight® platform, the core holography technology foundation, from which a broad range of industrial applications derive, by adding Ceres Holographics' latest innovations in hologram manufacturing technology. The parties have agreed not to disclose the purchase price or further details..

此次收购通过引入Ceres Holographics公司在全息图制造技术方面的最新创新，进一步完善了蔡司（ZEISS）成熟的ProSight®平台。该平台是全息技术的核心基础，衍生出广泛的工业应用。双方同意不披露收购价格及其他细节。

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Representatives of ZEISS Microoptics and Ceres Holographics signing the acquisition agreement.

蔡司微光学公司与Ceres全息图形公司代表签署收购协议。

The combination of complementary capabilities and expanded team resources will accelerate the industrialization of holographic windshield display applications, turning holography from a future promise into near-term market reality for the automotive industry. The added capability and resources will enable ZEISS to expedite market entry into broader holographic markets, like retail, near-to-eye displays and public transportation.

互补能力的结合与团队资源的扩充将加速全息挡风玻璃显示应用的产业化进程，使全息技术从未来的承诺转变为汽车行业近期可实现的市场现实。新增的能力和资源将使蔡司能够加快进入更广泛的全息市场，如零售、近眼显示和公共交通领域。

Together, the expanded team will offer customers and partners a broader proposition that now combines advanced technological depth and application focus with the global scale, manufacturing capabilities and customer access of ZEISS..

扩大后的团队将携手为客户提供更广泛的解决方案，将深厚的技术积累与应用聚焦同蔡司的全球规模、制造能力及客户渠道相结合。

'Ceres Holographics and ZEISS share a clear vision and deep commitment to advancing holography. We admire the innovations and market recognition the Ceres team has achieved,' said Dr. Roman Kleindienst, Head of ZEISS Microoptics. 'Together, we will write a new chapter in holography commercialization, driving faster industrialization and unlocking broader market entry.'.

“Ceres Holographics 与蔡司在推动全息技术发展方面拥有清晰的愿景和深厚的承诺。我们钦佩 Ceres 团队所取得的创新成果和市场认可，”蔡司微光学负责人 Roman Kleindienst 博士表示。“我们将共同书写全息技术商业化的新篇章，加速工业化进程，并开拓更广阔的市场准入。”

'This acquisition marks an exciting new chapter for Ceres Holographics and the industrialization of holography,' said Andy Travers, who leads Ceres Holographics. 'Over the past years, we have developed significantly differentiated hologram manufacturing technology and established strong commercial momentum, particularly in the field of automotive windshield display applications.

“此次收购标志着Ceres Holographics及其全息技术产业化进程开启了令人振奋的新篇章，”Ceres Holographics负责人安迪·特拉弗斯表示。“在过去几年中，我们开发了具有显著差异化的全息图制造技术，并建立了强劲的商业发展势头，尤其在汽车挡风玻璃显示应用领域。”

Joining forces with ZEISS gives us the opportunity to build on that success and achieve greater scale, with more resource and global reach. We are excited about what our combined teams can achieve for our customers with existing and new partners.'.

与蔡司携手合作，使我们能够在此基础上再接再厉，实现更大规模的发展，拥有更丰富的资源和更广阔的全球布局。我们对于联合团队能够为现有及新合作伙伴的客户创造的成果感到振奋。

Founded in 2009, Ceres Holographics is a leading innovator in hologram manufacturing technology, and has specialized in automotive windshield display applications as the primary opportunity. The company has used its proprietary technology to advance the holographic windshield display (HWD) application and has built strong commercial relationships with OEM customers – establishing itself as a key player at the forefront of this emerging market that is rapidly moving from concept to commercial reality..

Ceres Holographics 成立于2009年，是全息制造技术领域的领先创新者，并将汽车挡风玻璃显示应用作为其主要发展机遇。公司凭借自有专有技术推动了全息挡风玻璃显示（HWD）应用的发展，并与原始设备制造商（OEM）客户建立了稳固的商业合作关系，从而确立了自己在这一新兴市场前沿的关键参与者地位；该市场正迅速从概念走向商业现实。

SOURCE ZEISS Microoptics

来源：蔡司微光学

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