SAN FRANCISCO--(BUSINESS WIRE)--Bobbie, the mom-founded pediatric nutrition company, today announced its first move beyond infant formula with two organic infant supplements: Vitamin D and Probiotic Drops. The move marks the company’s first foray into non-formula products, a natural extension of its existing high quality, simple formula lineup..

旧金山——（商业新闻短讯）——鲍比，这位母亲创办的儿科营养公司，今天宣布其首次超越婴儿配方奶粉，推出两种有机婴儿补充剂：维生素D和益生菌滴剂。此举标志着该公司首次进军非配方产品领域，这是其现有高质量、简单配方产品系列的自然延伸。。

Consistent with Bobbie’s mission, philosophy, and product vision, these infant supplements were developed with the knowledge that every feeding journey is unique and ever-evolving. We understand that the kind of probiotics a baby needs in week one may be different than on day 360; the evolution from breastfeeding to combo feeding can call for changing supplement needs.

与鲍比的使命、理念和产品愿景相一致，这些婴儿补充剂的开发都是基于这样一种认识，即每一次喂养过程都是独特的，并且不断发展。我们知道婴儿在第一周需要的益生菌种类可能与第360天不同；从母乳喂养到联合喂养的演变可能需要改变补充剂的需求。

The team behind Bobbie Labs worked for over two years to select organic, top quality, simple products to support all feeding journeys – whether it’s with breast, bottle, or both..

Bobbie实验室的团队工作了两年多，选择了有机、优质、简单的产品来支持所有的喂养过程，无论是母乳喂养还是奶瓶喂养，还是两者兼而有之。。

Introducing Bobbie Organic Vitamin D Drops and Organic Probiotic Drops: both infant and toddler supplements are made with certified organic ingredients that are non-GMO, GRAS, and vegan.

介绍Bobbie有机维生素D滴剂和有机益生菌滴剂：婴幼儿补充剂均采用经认证的非转基因、GRAS和纯素有机成分制成。

Bobbie Organic Vitamin D Drops

Bobbie有机维生素D滴剂

75% of infants do not meet the recommended daily intake of Vitamin D. Yet nearly all babies, regardless of how they’re fed, can use a boost of this essential nutrient. Featuring a 3-drop dose for optimal dosing safety, Bobbie’s Organic Vitamin D drops help little ones reach their daily recommended 400 IU of vitamin D with a simple, USDA Organic & Non-GMO recipe that’s made with just two ingredients .

75%的婴儿不符合建议的每日维生素D摄入量。然而，几乎所有的婴儿，无论他们是如何喂养的，都可以使用这种必需营养素。Bobbie的有机维生素D滴剂具有3滴剂量的最佳剂量安全性，通过简单的美国农业部有机非转基因配方，仅用两种成分制成，可以帮助孩子达到每日推荐的400 IU维生素D。

Suitable for breastfed and combo-fed infants. $18 for 0.3 fl oz, including 90 doses..

适合母乳喂养和联合喂养的婴儿$0.3 fl oz为18，包括90剂。。

Supports strong bones and teeth development

支持强健的骨骼和牙齿发育

Supports a healthy immune system

支持健康的免疫系统

Helps the body absorb calcium

帮助身体吸收钙

Supports healthy development

支持健康发展

Bobbie Organic Probiotic Drops

博比有机益生菌滴剂

The truth behind probiotics? Not all strains are created equal. True to Bobbie form, we’re leading with the latest science and research, leaning on a blend of two probiotic strains that have been clinically studied to support colicky babies: Pediococcus pentosaceus and Bifidobacterium longum.

益生菌背后的真相？并不是所有的菌株都是相同的。与鲍比一样，我们在最新的科学和研究方面处于领先地位，依靠两种益生菌菌株的混合，这两种菌株已被临床研究用于支持绞痛婴儿：戊糖片球菌和长双歧杆菌。

20-40% of all infants have colic, that is, they can cry 3 hours a day, more than 3 days a week, for 3 weeks. Some experts believe increasing diversity in an infant’s gut microbiome can help calm the crying in colicky babies. Bobbie’s USDA Organic & Non-GMO Probiotic drops are formulated with unique probiotic strains clinically proven to help reduce crying time (and frequency) in colicky infants.

20-40%的婴儿有绞痛，也就是说，他们可以每天哭3小时，每周哭3天以上，持续3周。一些专家认为，增加婴儿肠道微生物群的多样性可以帮助缓解绞痛婴儿的哭泣。Bobbie的美国农业部有机和非转基因益生菌滴剂由临床证明有助于减少绞痛婴儿哭闹时间（和频率）的独特益生菌菌株配制而成。

Use up to five drops per day with breastfed, combo-fed, or formula-fed infants. $26 for 0.27 fl oz, including 30 doses..

母乳喂养、复合喂养或配方喂养的婴儿每天最多服用五滴$0.27 fl oz为26，包括30剂。。

Clean Label Certified and granted the Pesticide Free Award

清洁标签认证并获得无农药奖

Supports healthy gut microflora in babies

支持婴儿健康的肠道菌群

Contains a clinically-backed probiotic blend

含有临床支持的益生菌混合物

Helps ease colic

有助于缓解绞痛

Helps support a healthy gut

有助于维持肠道健康

Bobbie prides itself on developing simple recipes without any of the unnecessary additives – just what your baby needs, and nothing they don’t. As a team of majority parents, we believe in letting you choose what kind of extras you feed your baby. In a society that all too often tells parents what’s “best” when it comes to feeding, we like to say that your best is best – no matter how you feed..

鲍比为自己开发的简单食谱感到骄傲，因为它不含任何不必要的添加剂——这正是你的宝宝所需要的，没有什么不需要的。作为一个由多数父母组成的团队，我们相信可以让你选择给孩子喂食什么样的额外食物。在一个经常告诉父母什么是“最好”的社会里，当谈到喂养时，我们喜欢说你最好的就是最好的——无论你如何喂养。。

“Nearly 20% of infants suffer from colic in the first few months of life, necessitating many visits to the pediatrician’s office. Research shows that some probiotic strains can help infants who are colicky, fussy, and who experience extended crying episodes*. There are many probiotics on the market which can make it difficult for a parent to choose one.

“近20%的婴儿在出生后的头几个月患有绞痛，因此需要多次去儿科医生办公室就诊。研究表明，一些益生菌菌株可以帮助患有绞痛，烦躁不安以及经历长时间哭闹的婴儿*。市场上有许多益生菌，这使得父母很难选择一种。

The two strains found in Bobbie Organic Probiotic Drops have been clinically studied to support colicky babies, decreasing crying time and decreasing the frequency of crying episodes,” said Lauren Crosby, MD, FAAP, Bobbie Medical Advisor, and mom of two..

Bobbie有机益生菌滴剂中发现的两种菌株已被临床研究，以支持绞痛婴儿，减少哭泣时间并减少哭泣频率，”医学博士Lauren Crosby，FAAP，Bobbie医学顾问和两个孩子的母亲说道。。

“When I founded Bobbie in 2018, I set out to change modern parenting culture with a high quality formula I wished existed when I was feeding my first baby. Six years later, as I prepare to welcome my fourth baby into the world, I’m so proud to say that we’re expanding on this mission with our very first non-formula products.” said Laura Modi, CEO and Co-Founder of Bobbie.

“当我在2018年创立Bobbie时，我就开始用一种高质量的配方奶来改变现代育儿文化，我希望我在喂养第一个孩子时就存在这种配方奶。六年后，当我准备迎接我的第四个孩子来到世界时，我很自豪地说，我们正在用我们的第一种非配方奶产品来扩大这一使命。”Bobbie首席执行官兼联合创始人劳拉·莫迪（LauraModi）说道。

“But true to our roots, our mission hasn’t changed. We are here to help parents nourish their babies in year one. And as a proven, trusted brand in the space, we’re thrilled to add another suite of products to the Bobbie fam – just another way we can help modern parents feel great about what they’re feeding their babies, no matter how they feed.”.

“但忠实于我们的根，我们的使命没有改变。我们在这里是为了帮助父母在第一年喂养他们的婴儿。作为一个在这个领域得到验证和信任的品牌，我们很高兴能为Bobbie fam添加另一套产品-这是另一种方式，我们可以帮助现代父母对他们喂养的婴儿感到满意，无论他们如何喂养。”。

*For colic not attributed to a medical condition.

*不归因于医疗状况的绞痛。

About Bobbie:

关于鲍比：

Bobbie is the mission-driven organic pediatric nutrition company that exists to build a parenting culture of confidence, not comparison. Founded in 2018, Bobbie hit the market with its flagship European-inspired formula in 2021 as the first direct-to-consumer, subscription-based infant formula in the U.S.

Bobbie是一家使命驱动的有机儿科营养公司，旨在建立一种自信而非比较的育儿文化。Bobbie成立于2018年，于2021年推出欧洲旗舰配方奶粉，成为美国第一款面向消费者的订阅式婴儿配方奶粉。

Today, it’s proud to be the only mom-founded and led infant formula brand in the world, and the fastest-growing in the U.S. since the 1980s. Bobbie is focused on providing purposefully sourced, USDA Organic products made with simple ingredients – crafted right here in America, for American families.

今天，它骄傲地成为世界上唯一一个由母亲创立和领导的婴儿配方奶粉品牌，也是自20世纪80年代以来美国增长最快的品牌。Bobbie专注于为美国家庭提供有目的的美国农业部有机产品，这些产品由简单的原料制成，在美国本土制作。

For more information, visit www.hibobbie.com..

欲了解更多信息，请访问www.hibobbie.com。。