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Klick Health为生命科学行业推出首个人工智能社交媒体评论主持人

Klick Health Launches First AI Social Media Comment Moderator for Life Sciences Industry

businesswire 等信源发布 2024-03-11 19:58

可切换为仅中文


TORONTO & NEW YORK--(BUSINESS WIRE)--Klick Health today launched Klick Comment Moderator+AI (KCM+AI), the life sciences industry’s first social media comment moderator powered by artificial intelligence. KCM+AI is powered by Microsoft Azure AI and a proprietary Klick model trained on almost 400,000 historical comments to enhance pharmacovigilance (PV) detection and reporting and make community management more efficient and interactive..

多伦多和纽约--(商业新闻短讯)--克利克健康今天推出了克利克评论主持人+人工智能(KCM+AI),这是生命科学行业第一个由人工智能驱动的社交媒体评论主持人。KCM+AI由Microsoft Azure AI和专有的Klick模型提供支持,该模型对近40万条历史评论进行了培训,以增强药物警戒(PV)检测和报告,并使社区管理更加高效和互动。。

The release of KCM+AI marks the next generation of Klick Comment Moderator (KCM), introduced in 2015 to provide brand safety in the highly regulated industry by holding social media comments for review. For almost a decade, KCM has been keeping clients safe in many therapeutic areas, including immunology and neurology.

KCM+AI的发布标志着下一代Klick评论主持人(KCM)于2015年推出,通过持有社交媒体评论供审查,为高度监管的行业提供品牌安全。近十年来,KCM一直在许多治疗领域保护客户的安全,包括免疫学和神经病学。

KCM was used in the award-winning Lighter Blue social media initiative, which had over one million Facebook followers and 10 million engagements, and opened dialogue about major depressive disorder symptoms..

KCM被用于屡获殊荣的浅蓝色社交媒体计划,该计划拥有超过100万Facebook粉丝和1000万参与者,并开启了关于重度抑郁症症状的对话。。

The agency updated the tool with AI to provide real-time, round-the-clock PV protection through the detection of adverse events and product complaints with over 95 percent accuracy. KCM+AI automatically flags and hides comments for moderation to Klick's community managers and routes those requiring responses to Klick's Science & Regulatory team.

该机构使用人工智能更新了该工具,通过检测不良事件和产品投诉,提供实时、全天候的光伏保护,准确率超过95%。KCM+AI会自动标记并隐藏评论,以供Klick的社区管理人员审核,并将需要回复的评论发送给Klick的科学与监管团队。

It also incorporates language transparency to help manage brands’ social pages across different languages..

它还结合了语言透明度,以帮助管理不同语言的品牌社交页面。。

'We've trusted Klick's KCM for years to ensure our social media engagement is both safe and compliant, and the leap to KCM+AI brings exciting prospects,' said Acorda Therapeutics Executive Director, Digital Strategy & Development Rich Muser.

Acorda Therapeutics执行董事、数字战略与发展丰富的缪斯说:“多年来,我们一直信任Klick的KCM,以确保我们的社交媒体参与既安全又合规,向KCM+AI的飞跃带来了令人兴奋的前景。”。

Added Acorda’s Vice President of Digital Strategy and Innovation Michael Russo, 'Its advanced AI capabilities promise to revolutionize pharmacovigilance with efficiency and smarter moderation, something pharma is eager to embrace.'

Acorda负责数字战略和创新的副总裁迈克尔·鲁索(MichaelRusso)补充道,“其先进的人工智能功能有望以高效和智能的节制彻底改变药物警戒,这是制药公司渴望接受的。”

Klick’s Senior Vice President, Strategic Futures Brad Einarsen said, “We see KCM+AI as a digital assistant that keeps our clients’ brands more protected from pharmacovigilance issues, while enabling our community managers to focus on higher-level work, such as social strategy and complex questions asked of the brand.”.

克利克的战略期货高级副总裁布拉德·艾纳森(BradEinarsen)表示:“我们认为KCM+AI是一个数字助理,可以使我们客户的品牌免受药物警戒问题的影响,同时使我们的社区管理人员能够专注于更高层次的工作,例如社会战略和对品牌提出的复杂问题。”。

KCM+AI is available to all Klick clients. It is currently supported on Meta (Instagram and Facebook) and will provide coverage on additional social platforms in the near future.

KCM+AI适用于所有Klick客户。它目前在Meta(Instagram和Facebook)上得到支持,并将在不久的将来在其他社交平台上提供报道。

Today’s announcement is the latest in the company’s ongoing AI and machine-learning innovations created to help Klicksters and Klick clients elevate outcomes. In December, the agency announced the $1 million Klick Prize for Klicksters with game-changing AI ideas for clients; and, at the prestigious NeurIPS conference, it unveiled LOVENet, an AI framework that rapidly identifies new uses for existing drugs.

今天的宣布是该公司正在进行的人工智能和机器学习创新的最新成果,这些创新旨在帮助Klicksters和Klick客户提升成果。去年12月,该机构宣布为克利克斯特(Klicksters)颁发100万美元的克利克奖,为客户提供改变游戏规则的人工智能创意;在久负盛名的NeurIPS会议上,它推出了LOVENet,这是一个人工智能框架,可以快速识别现有药物的新用途。

In November, it introduced Genome Perspective, the first AI tool to be developed by an advertising agency to expedite project planning and increase the efficiency and velocity of delivery to clients; and, in September, it launched KlickRx, the first ChatGPT plugin for the life sciences industry in the U.S..

11月,它推出了Genome Perspective,这是广告公司开发的第一个人工智能工具,用于加快项目规划,提高向客户交付的效率和速度;9月,它推出了KlickRx,这是美国生命科学行业的第一个ChatGPT插件。。

About Klick Health

关于Klick Health

Klick Health is the world’s largest independent commercialization partner for life sciences, focused on hacking the boundaries of health by developing, launching, and supporting life sciences brands to achieve their full potential. The agency provides best-in-class marketing and advertising, media strategy and purchasing, medical affairs and medical communications, value and market access services, as well as enterprise omnichannel enablement among its specialized offerings.

Klick Health是世界上最大的生命科学独立商业化合作伙伴,专注于通过开发、推出和支持生命科学品牌来突破健康的界限,以实现其全部潜力。该机构在其专业产品中提供一流的营销和广告、媒体战略和采购、医疗事务和医疗通信、价值和市场准入服务,以及企业全渠道支持。

Klick’s client service is rooted in deep medical and scientific understanding, enabled by over 185 post-graduate, in-house medical experts; unrivaled decision sciences capabilities; and innovative, results-driven creative that has made it one of the most-awarded advertising agencies on the planet..

克利克的客户服务植根于深刻的医学和科学理解,由185多名研究生内部医学专家提供;无与伦比的决策科学能力;创新、成果驱动的创意使其成为全球获奖最多的广告公司之一。。

In 2023, Klick won 160 top creative honors and seven agency distinctions from the most respected advertising awards shows, including Clio Health Independent Agency of the Year, London International Awards’ Global and North American Independent Health Agency of the Year; and Cannes Lions’ #2 Healthcare Agency, #2 Healthcare Network, and #10 Independent Agency of the Year.

2023年,克利克从最受尊敬的广告奖项中获得160项最高创意荣誉和7项机构荣誉,其中包括Clio Health Independent agency of the Year、London International awards’Global and North American Independent Health agency of the Year;戛纳狮子会第二大医疗保健机构、第二大医疗保健网络和第十大年度独立机构。

Klick is also consistently ranked a Best Managed Company, Great Place to Work, Best Workplace for Women, Best Workplace for Inclusion, Best Workplace for Professional Services, Most Admired Corporate Culture, and a FORTUNE Best Workplace in Advertising..

克利克还一直被评为最佳管理公司、最佳工作场所、最佳女性工作场所、最佳包容工作场所、最佳专业服务工作场所、最受推崇的企业文化和《财富》杂志最佳广告工作场所。。

Established in 1997, Klick Health (including Klick Katalyst and btwelve) has offices in New York, Philadelphia, Toronto, London, São Paulo, and Singapore. It is part of the Klick Group of companies, which also includes Klick Media Group, Klick Applied Sciences (including Klick Labs), Klick Consulting, Klick Ventures, and Sensei Labs.

Klick Health(包括Klick Katalyst和btwelve)成立于1997年,在纽约、费城、多伦多、伦敦、圣保罗和新加坡设有办事处。它是Klick集团公司的一部分,该集团还包括Klick Media Group、Klick Applied Sciences(包括Klick Labs)、Klick Consulting、Klick Ventures和Sensei Labs。

Follow Klick Health on LinkedIn and for more information on joining Klick, go to careers.klick.com..

关注LinkedIn上的Klick Health,有关加入Klick的更多信息,请访问careers.Klick.com。。