Science-Backed Mindful Oral Care Brand Brings Its Nano-Hydroxyapatite Formula To 6,700 CVS Pharmacy Stores

科学支持的Minded口腔护理品牌将其纳米羟基磷灰石配方带到6700家CVS药店

NEW YORK, March 12, 2024 /PRNewswire/ -- Boka, the mindful oral care brand on a mission to create products with proven ingredients and feel-good formulas, announced nationwide expansion into CVS Pharmacy. The premier pharmacy retailer will be selling Boka's two best-selling products, Ela Mint Toothpaste and Refresh Mint Whitening Toothpaste, at 6,700 CVS Pharmacy stores nationwide and on cvs.com..

纽约，2024年3月12日/PRNewswire/--博卡，一个专注于口腔护理的品牌，其使命是创造具有经验证的成分和感觉良好的配方的产品，宣布在全国范围内扩展到CVS药房。这家顶级药店零售商将在全国6700家CVS药店和CVS.com上销售Boka的两款畅销产品Ela薄荷牙膏和Refresh Mint美白牙膏。。

'Launching into nearly 7,000 CVS Pharmacy stores nationwide as the first oral care brand powered by n-HA marks a huge milestone for the brand,' said Trish Kozlak, Head of Retail Expansion at Boka.

博卡零售扩张负责人Trish Kozlak说，作为第一个由n-HA支持的口腔护理品牌，在全国近7000家CVS药店开业，标志着该品牌的一个巨大里程碑。

Boka's retail expansion into CVS Pharmacy underscores the brand's commitment to offering customers access to the latest oral health advancements as Boka will be the first oral care brand sold at CVS Pharmacy containing Nano-Hydroxyapatite (n-HA). Unlike legacy toothpaste brands, Boka harnesses the power of n-HA as its pioneer ingredient, which is a form of calcium that makes up 97% of tooth enamel and 70% of dentin to help rebuild teeth without fluoride, making it safe to swallow.

Boka向CVS Pharmacy的零售扩张突显了该品牌致力于为客户提供最新的口腔健康进步，因为Boka将是CVS Pharmacy出售的第一个含有纳米羟基磷灰石（n-HA）的口腔护理品牌。与传统牙膏品牌不同，博卡利用n-HA的力量作为其先驱成分，它是一种钙的形式，占牙釉质的97%和牙本质的70%，有助于在不含氟化物的情况下重建牙齿，使其可以安全吞咽。

n-HA was first used by NASA astronauts in space to prevent loss of bone and degradation of teeth..

美国国家航空航天局（NASA）宇航员首次在太空中使用n-HA来防止骨质流失和牙齿退化。。

'Since day one, it has always been our mission to cut through the confusion of oral care and reveal how simple it can be with our high-quality products designed by modern science and mother nature,' said Nisha Karna, Director of Brand at Boka. 'With this new retail expansion we are eager to inspire more mindful oral care with new consumers.'.

博卡品牌总监尼莎·卡纳（NishaKarna）说：“从第一天起，我们就一直致力于打破口腔护理的困惑，揭示现代科学和大自然母亲设计的优质产品有多么简单。”随着这一新的零售扩张，我们渴望激发新消费者对口腔护理的更多关注。”。

Starting today, these two best-selling products will be available at CVS Pharmacy:

从今天开始，CVS Pharmacy将推出这两款畅销产品：

Ela Mint Toothpaste ($12): Ela Mint is unlike any other toothpaste by design. It trades fluoride for nano-hydroxyapatite (n-Ha), an evolution in dentistry that's been a gold standard in Japan for over 40 years.

Ela Mint牙膏（12美元）：Ela Mint在设计上不同于任何其他牙膏。它用氟化物换取纳米羟基磷灰石（n-Ha），这是牙科领域的一项进步，40多年来一直是日本的金标准。

Refresh Mint Whitening Toothpaste ($14): A peroxide free, all natural, icy formula to get your teeth healthier and whiter than ever using plant-based ingredients like coconut oil that avoid artificial additives, preservatives, and harsh chemicals.

Refresh Mint美白牙膏（14美元）：一种不含过氧化物的全天然冰配方，使用椰子油等植物成分，避免人工添加剂、防腐剂和刺激性化学物质，使牙齿比以往更健康、更白。

In 2022, Boka was acquired by Heyday, a next generation CPG company that acquires, builds and grows consumer-first, digitally native brands. In the last year, Boka has surpassed 4x growth as well as dominated the digital shelf via Amazon, with its best selling Ela Mint Toothpaste earning the #1 Toothpaste spot, and is now an emerging player in-stores.

2022年，博卡被下一代CPG公司Heyday收购，该公司收购、建设和发展消费者至上的数字本土品牌。去年，博卡（Boka）的增长率超过了4倍，并通过亚马逊（Amazon）在数字货架上占据主导地位，其最畅销的Ela薄荷牙膏获得了#1牙膏销售点，现在已成为商店中的新兴参与者。

The expansion into CVS Pharmacy further establishes Boka's brick & mortar footprint making the brand visible and accessible to more people..

向CVS Pharmacy的扩张进一步确立了Boka的实体足迹，使更多人可以看到和访问该品牌。。

To learn more about Boka and its offerings, please visit www.boka.com and follow along on social media @boka.

要了解有关Boka及其产品的更多信息，请访问www.Boka.com并关注社交媒体@Boka。

About Boka:Founded in 2015, Boka's oral care products are made with high-quality materials that are proven to deliver a comfortable, effective cleaning at a competitive price point. Boka's products are powered by Nature + n-Ha (nano-hydroxyapatite), a modern evolution in medicine and dentistry (the mineral makes up the primary foundation of teeth and bones — that's why it's so restorative).

关于博卡：博卡口腔护理产品成立于2015年，采用优质材料制成，经证明能以极具竞争力的价格提供舒适、有效的清洁。博卡的产品由自然+纳米羟基磷灰石（nano-hydroxyapatite）提供动力，这是医学和牙科的现代进化（矿物质是牙齿和骨骼的主要基础，这就是为什么它如此具有修复作用）。

All Boka products are non-toxic, fluoride-free, paraben-free, SLS-free, free of artificial flavoring and endocrine disruptors, and are powered by n-HA. .

所有博卡产品均无毒、不含氟、不含对羟基苯甲酸酯、不含SLS、不含人工香料和内分泌干扰物，并由n-HA提供动力。。

About HeydayHeyday is a next-generation consumer product goods company pioneering a digital-first approach to brand building.  They acquire digital-first, rapidly emerging brands and transform them into omnichannel, household brands. Once a part of the Heyday portfolio, brands tap into technology, data, channel expertise, and growth marketing capabilities custom-built to drive exponential revenue and profit growth.

关于HeydayHeyday是一家新一代消费品公司，开创了数字先行的品牌建设方法。他们收购了数字先行、迅速崛起的品牌，并将其转变为全渠道的家庭品牌。品牌曾经是全盛时期投资组合的一部分，它们利用定制的技术、数据、渠道专业知识和增长营销能力来推动收入和利润的指数增长。

Heyday has raised over $800 million from visionary investors such as The Raine Group, Premji Invest, Victory Park Capital, General Catalyst and Khosla Ventures. For more information, visit www.heyday.co..

全盛已从Raine Group、Premji Invest、Victory Park Capital、General Catalyst和Khosla Ventures等有远见的投资者那里筹集了8亿多美元。有关更多信息，请访问www.heyday.co。。

Media Contact:Power Digital Marketingboka@powerdigital.com

媒体联系人：Power DigitalMarketingboka@powerdigital.com

SOURCE Boka

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