SAN FRANCISCO, March 19, 2024 /PRNewswire/ -- Today, biology-first haircare brand K18 debuts AirWash™, a reinvention of dry shampoo, powered by newly patented K18 biotechnology - odorBIND™. AirWash™ is a non-aerosol dry shampoo that delivers a high-performance end result: clean hair without white cast, starchy buildup, or heavy fragrances.odorBIND™ changes the way malodors are addressed in personal care products with its ability to recognize, suspend, and clinically eliminate odors; and leverages a smart-release technology to keep working for up to 3 days after just 1 application..

旧金山，2024年3月19日/PRNewswire/--今天，biology first haircare品牌K18首次推出AirWash™，这是一种全新的干性洗发水，由新获得专利的K18生物技术odorBIND™驱动。AirWash™是一种非气雾干燥洗发水，具有高性能的最终效果：干净的头发没有白斑，淀粉堆积或浓重的香气。odorBIND™改变了个人护理产品中处理恶臭的方式，具有识别，悬浮和临床消除气味的能力；并且利用智能发布技术，只需一个应用程序，就可以持续工作3天。。

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K18 Unveils AirWash™

K18推出AirWash™

AirWash™ uses odorBIND™ to eliminate odor, while translucent microbeads sponge up oil without feeling gritty or leaving behind excess buildup or white cast, and harnesses biotech-derived mediterranean microalgae to promote scalp health and improve hair manageability.

AirWash™使用odorBIND™来消除气味，而半透明的微珠则可以吸收油脂而不会产生砂砾，也不会留下多余的堆积物或白色石膏，并利用生物技术衍生的地中海微藻来促进头皮健康并改善头发的可管理性。

'Launching K18 was all about bringing a biotech revolution to the beauty world—creating products that not only elevate daily beauty routines but also empower personal hair expression. Now, we're thrilled to introduce AirWash™, our latest innovation set to transform the traditional dry shampoo scene with our cutting-edge odorBIND™ biotechnology.

“推出K18是为了给美容界带来一场生物技术革命，创造出不仅能提升日常美容习惯，还能增强个人头发表情的产品。现在，我们很高兴推出AirWash™，这是我们最新的创新产品，旨在通过尖端的odorBIND™生物技术改变传统的干性洗发水场景。

It's a game-changer for both our loyal followers and newcomers alike, promising a fresh take on hair care.' said Suveen Sahib, Co-Founder and CEO of K18.As K18 looks to reinvent the dry shampoo category with AirWash™, targeting odors with newly patented odorBIND™ technology - this marks the brand's biggest innovation since the K18PEPTIDE™, the novel molecule that works deep inside the hair fiber at a molecular level, delivering results on all hair types.AirWash™ is available to purchase at K18hair.com and at Sephora beginning March 26th, retailing for $48 USD (4.0 fl oz) and $24 USD (1.6 fl oz).

对于我们的忠实追随者和新来者来说，这都是一个游戏规则的改变者，它承诺会对头发护理产生新的影响。”K18的联合创始人兼首席执行官Suveen Sahib说。由于K18希望用AirWash™重塑干性洗发水类别，以新获得专利的odorBIND™技术为目标，这标志着该品牌自K18PEPTIDE™以来最大的创新，K18PEPTIDE™是一种在分子水平上深入头发纤维内部的新型分子，可在所有头发类型上产生效果。从3月26日开始，AirWash™可在K18hair.com和Sephora购买，零售价分别为48美元（4.0液盎司）和24美元（1.6液盎司）。

Early access for Sephora app users on March 25th. Join the waitlist at the link here K18Hair.comABOUT K18K18, a biology-first company powered by biotech cofounded by Suveen Sahib and Britta Cox, creates clinically proven, science-backed haircare that is efficacious, simple, fast and high-performance.The brand develops new molecules inspired by nature that change consumer and professional stylist's hair routines and lives.

3月25日，Sephora应用程序用户可以提前访问。通过以下链接加入候补名单：K18Hair.com关于K18K18，这是一家由Suveen Sahib和Britta Cox共同创立的生物技术公司，它是一家生物学上第一家公司，创建了经过临床验证的、科学支持的高效、简单、快速和高性能的护发产品。该品牌开发了受大自然启发的新分子，改变了消费者和专业造型师的发型习惯和生活。

Its breakthrough product, the leave-in molecular repair hair mask, harnesses the power of the patented K18PEPTIDE™, the novel molecule that works deep inside the hair fiber at a molecular level, where all hair is the same, delivering results on all hair types and reverses damage in 4 minutes. The revolutionary K18PEPTIDETM was born after 10 years of complex bioscience research, bringing to market the perfect molecular pu.

它的突破性产品“Leve in molecular repair hair mask”利用了获得专利的K18PEPTIDE™的强大功能，K18PEPTIDE™是一种新型分子，在分子水平上深入头发纤维内部，所有头发都是相同的，可以在所有头发类型上产生效果，并在4分钟内逆转损伤。革命性的K18PEPTIDETM经过10年复杂的生物科学研究诞生，将完美的分子pu推向市场。