TORONTO & NEW YORK--(BUSINESS WIRE)--Klick Health today announced Klick Site AiQ™, an AI-driven marketing audit and assessment tool that helps life sciences organizations quickly optimize their brand strategies and enhance their market competitiveness.

多伦多和纽约--（商业新闻短讯）--克利克健康今天宣布了克利克网站AiQ™，这是一种人工智能驱动的营销审计和评估工具，可帮助生命科学组织快速优化其品牌战略并增强其市场竞争力。

Built on top of Klick’s proprietary MedOcean data lake, Klick Site AiQ regularly monitors pharma brand websites, leveraging generative AI to instantly audit and analyze multiple competitive brands’ online content. It then creates an AI scorecard that compares key life sciences criteria, including brand messaging, audience targeting, financial support programs, focus on mechanism of action or delivery, and accessibility based on content reading level..

建立在克利克专有的MedOcean数据湖之上，克利克网站AiQ定期监控制药品牌网站，利用生成人工智能即时审核和分析多个竞争品牌的在线内容。然后，它创建了一个AI记分卡，用于比较关键的生命科学标准，包括品牌信息传递、受众定位、财务支持计划、关注行动或交付机制以及基于内容阅读水平的可访问性。。

Available immediately for Klick clients, the new tool also provides a convenient, real-time, wide-angle lens into the competitive landscape to help adapt marketing strategies and enhance brand positioning.

这一新工具还为Klick客户提供了一个方便、实时、广角的竞争环境镜头，有助于调整营销策略和增强品牌定位。

'We want to give pharma marketers the market intelligence they need, but don’t always have the time to capture,' said EVP of Data Science Alfred Whitehead. 'Now, with Klick Site AiQ, they can be informed about ongoing changes to competitive brand websites, and benefit from unprecedented life sciences insights into market positioning and the evolving competitive landscape.”.

数据科学执行副总裁阿尔弗雷德·怀特黑德（AlfredWhitehead）说，我们想为制药营销人员提供他们需要的市场情报，但并不总是有时间捕捉现在，通过Klick网站AiQ，他们可以了解竞争品牌网站正在发生的变化，并受益于对市场定位和不断变化的竞争格局的前所未有的生命科学见解。”。

Today’s announcement is the latest in the company’s ongoing AI and machine-learning innovations created to help Klick clients and team members work smarter. Earlier this month, the agency launched KCM+AI, the first AI social media comment moderator for the life sciences industry. In December, it announced the $1 million Klick Prize for Klicksters with brilliant AI ideas for clients; and, at the prestigious NeurIPS conference, it unveiled LOVENet, an AI framework that rapidly identifies new uses for existing drugs.

今天的公告是该公司正在进行的人工智能和机器学习创新的最新成果，旨在帮助Klick的客户和团队成员更智能地工作。本月早些时候，该机构推出了KCM+AI，这是生命科学行业第一位AI社交媒体评论主持人。去年12月，该公司宣布为克利克斯特斯（Klicksters）颁发100万美元的克利克奖，为客户提供卓越的人工智能创意；在久负盛名的NeurIPS会议上，它推出了LOVENet，这是一个人工智能框架，可以快速识别现有药物的新用途。

In November, it introduced Genome Perspective, the first AI tool to be developed by an advertising agency to expedite project planning and increase the efficiency and velocity of delivery to clients; and, in September, it launched KlickRx, the first ChatGPT plugin for the life sciences industry in the U.S..

11月，它推出了Genome Perspective，这是广告公司开发的第一个人工智能工具，用于加快项目规划，提高向客户交付的效率和速度；9月，它推出了KlickRx，这是美国生命科学行业的第一个ChatGPT插件。。

About Klick Health

关于Klick Health

Klick Health is the world’s largest independent commercialization partner for life sciences, focused on hacking the boundaries of health by developing, launching, and supporting life sciences brands to achieve their full potential. The agency provides best-in-class marketing and advertising, media strategy and purchasing, medical affairs and medical communications, value and market access services, as well as enterprise omnichannel enablement among its specialized offerings.

Klick Health是世界上最大的生命科学独立商业化合作伙伴，专注于通过开发、推出和支持生命科学品牌来突破健康的界限，以实现其全部潜力。该机构在其专业产品中提供一流的营销和广告、媒体战略和采购、医疗事务和医疗通信、价值和市场准入服务，以及企业全渠道支持。

Klick’s client service is rooted in deep medical and scientific understanding, enabled by over 185 post-graduate, in-house medical experts; unrivaled decision sciences capabilities; and innovative, results-driven creative that has made it one of the most-awarded advertising agencies on the planet..

克利克的客户服务植根于深刻的医学和科学理解，由185多名研究生内部医学专家提供；无与伦比的决策科学能力；创新、成果驱动的创意使其成为全球获奖最多的广告公司之一。。

In 2023, Klick won 160 top creative honors and seven agency distinctions from the most respected advertising awards shows, including Clio Health Independent Agency of the Year, London International Awards’ Global and North American Independent Health Agency of the Year; and Cannes Lions’ #2 Healthcare Agency, #2 Healthcare Network, and #10 Independent Agency of the Year.

2023年，克利克从最受尊敬的广告奖项中获得160项最高创意荣誉和7项机构荣誉，其中包括Clio Health Independent agency of the Year、London International awards’Global and North American Independent Health agency of the Year；戛纳狮子会第二大医疗保健机构、第二大医疗保健网络和第十大年度独立机构。

Klick is also consistently ranked a Best Managed Company, Great Place to Work, Best Workplace for Women, Best Workplace for Inclusion, Best Workplace for Professional Services, Most Admired Corporate Culture, and a FORTUNE Best Workplace in Advertising..

克利克还一直被评为最佳管理公司、最佳工作场所、最佳女性工作场所、最佳包容工作场所、最佳专业服务工作场所、最受推崇的企业文化和《财富》杂志最佳广告工作场所。。

Established in 1997, Klick Health (including Klick Katalyst and btwelve) has offices in New York, Philadelphia, Toronto, London, São Paulo, and Singapore. It is part of the Klick Group of companies, which also includes Klick Media Group, Klick Applied Sciences (including Klick Labs), Klick Consulting, Klick Ventures, and Sensei Labs.

Klick Health（包括Klick Katalyst和btwelve）成立于1997年，在纽约、费城、多伦多、伦敦、圣保罗和新加坡设有办事处。它是Klick集团公司的一部分，该集团还包括Klick Media Group、Klick Applied Sciences（包括Klick Labs）、Klick Consulting、Klick Ventures和Sensei Labs。

Follow Klick Health on LinkedIn and for more information on joining Klick, go to careers.klick.com..

关注LinkedIn上的Klick Health，有关加入Klick的更多信息，请访问careers.Klick.com。。