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Lilly用球衣、健康权益拼贴画感染印第安纳热

Lilly catches Indiana Fever with jersey, health equity collab

Fierce Pharma | 2024-05-03 | 翻译由动脉网AI生成,点击反馈

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Eli Lilly has a Fever, and the only prescription is a new corporate partnership.The Big Pharma and the Indiana Fever announced a collaboration this week that’ll put Lilly’s name on the WNBA team’s jerseys. Patches with the official Eli Lilly logo will be placed on the upper left chest of the uniforms, as seen in the team’s Instagram post unveiling the partnership and welcoming Lilly to “the Fever family.”The Lilly logo joins those of Salesforce and Nike elsewhere on the Fever players’ jerseys.

礼来公司(EliLilly)发烧了,唯一的处方是建立新的企业合作关系。这家大型制药公司和印第安纳热(IndianaFever)本周宣布合作,将在WNBA球队的球衣上刻上莉莉的名字。队服左上胸前将贴上带有礼来官方标志的补丁,如该团队在Instagram上发布的发布合作伙伴关系并欢迎礼来加入“发烧家族”的帖子所示。礼来标志与Salesforce和Nike其他品牌的标志一起出现在发烧球员的球衣上。

(Pacers Sports & Entertainment) In addition to serving as a patch sponsor to the team, Lilly has also signed on as the Indiana Fever’s health equity partner. The duo said they’ll be working together to “close gaps on health outcomes” throughout Indiana. Lilly is already both an official partner and the health equity partner to the NBA’s Indiana Pacers.In response to an emailed request for more information about the Fever partnership, a Lilly spokesperson told Fierce Pharma Marketing that it “provides Lilly with another opportunity to raise awareness about the challenges that individuals face while managing their health.” Additionally, beyond putting its name on the team’s jerseys, Lilly will also host theme nights and activations throughout the Fever’s upcoming season.“Improving health equity in our home state of Indiana is something the Fever and Lilly both care deeply about, and we are thrilled to partner with the Fever at this exciting moment in women’s sports,” David Ricks, Lilly’s chair and CEO, said in the announcement.

(步行者体育与娱乐)除了担任团队的补丁赞助商外,礼来还签约成为印第安纳热的健康股权合作伙伴。两人表示,他们将共同努力,在整个印第安纳州“缩小健康结果的差距”。莉莉已经是NBA印第安纳步行者队的正式合伙人和健康股权合伙人。礼来公司发言人在一封电子邮件中要求提供有关发烧合作伙伴关系的更多信息,作为回应,礼来公司发言人告诉《激烈的制药营销》,该公司“为礼来公司提供了另一个机会,以提高人们对个人在管理健康时所面临挑战的认识”。此外,除了在球队球衣上冠以自己的名字外,礼来公司还将在发烧即将到来的赛季中举办主题之夜和活动。礼来主席兼首席执行官大卫·里克斯(DavidRicks)在公告中表示:“提高我们家乡印第安纳州的健康公平性是发烧和礼来都非常关心的事情,在这个激动人心的女子体育时刻,我们很高兴与发烧合作。”。

“We know that great teams work hard to get better and achieve a common goal. Together with the Fever, we at Lilly look forward to bringing greater awareness and achieving better health outcomes for our fellow Hoosiers. That would be a win for everyone.”Relate.

“我们知道,伟大的团队努力工作,以取得更好的成绩,实现共同的目标。再加上发烧,我们礼来期待为我们的同胞带来更高的认识,取得更好的健康结果。这将是每个人的胜利。”Relate。

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