Employees are drawn to the high-quality content, trust and clarity of information found with consumer digital platforms such as Amazon, Google and Netflix

员工被亚马逊、谷歌和网飞等消费者数字平台提供的高质量内容、信任和清晰的信息所吸引

SAN CARLOS, Calif., June 25, 2024 /PRNewswire/ -- A new survey conducted by XP Health and Ipsos suggests that offering digital solutions with a hybrid (i.e., in-person or virtual) approach can improve satisfaction with vision care.

加利福尼亚州圣卡洛斯，2024年6月25日/PRNewswire/——XP Health和Ipsos进行的一项新调查表明，采用混合（即面对面或虚拟）方法提供数字解决方案可以提高视力护理的满意度。

XP Health, a company dedicated to modernizing vision care with a digital-first vision platform, partnered with Ipsos, one of the world's leading market research companies, for a survey to understand employees' and employers' drivers and barriers to digital platform usage, the impact of consumer digital platforms on the expectations employees have of their employer-sponsored benefits, and opinions, preferences and usage of healthcare benefits.

XP Health是一家致力于通过数字第一视觉平台实现视觉护理现代化的公司，它与全球领先的市场研究公司之一益普索（Ipsos）合作进行了一项调查，以了解员工和雇主的驱动因素和数字平台使用障碍，消费者数字平台对员工对雇主赞助福利的期望以及对医疗保健福利的意见，偏好和使用的影响。

They surveyed 710 respondents in the U.S., including 510 employees and 200 employers, between April 11 and May 1, 2024..

他们在2024年4月11日至5月1日期间对美国710名受访者进行了调查，其中包括510名员工和200名雇主。。

'The rapidly evolving digital and workplace landscapes, like other verticals, are perpetually influenced by our consumer experiences with ubiquitous brands like Netflix, Google, and other brands. Vision is one of the last spaces in health to benefit from digital influence, requiring the vision care industry to rethink its strategies and develop innovative digital solutions that cater to the unmet needs of employees and their employer,' said Antonio Moraes, CEO and co-founder of XP Health. .

“与其他垂直行业一样，快速发展的数字和工作场所景观永远受到我们对无处不在的品牌（如Netflix、谷歌和其他品牌）的消费者体验的影响。。。

Among surveyed employees and employers, 75 percent of employees and 91 percent of employers believe digital platforms would facilitate easier access to benefits. Furthermore, 68 percent of these employees and 89 percent of these employers affirm that digital health platforms would make accessing benefits more convenient..

在接受调查的员工和雇主中，75%的员工和91%的雇主认为数字平台将更容易获得福利。此外，68%的员工和89%的雇主确认数字健康平台将使获取福利更加方便。。

Even though employees consider vision care benefits important, there is a noticeable disconnect in their satisfaction level: only 41 percent of surveyed employees associate vision care with ease of access or convenience, 40 percent believe they have access to high-quality benefits providers, and 37 percent perceive vision care benefits as clear and easy to understand..

尽管员工认为视力保健福利很重要，但他们的满意度水平却存在明显的脱节：只有41%的受调查员工将视力保健与便利性联系起来，40%的员工认为他们可以获得高质量的福利提供者，37%的人认为视力保健福利清晰易懂。。

Seventy-three percent of employees surveyed stated they were comfortable accessing their vision benefits via a digital platform, with 22 percent preferring to access their vision benefits via a hybrid or virtual platform first. From the employee perspective, hybrid care is associated with access to a healthcare facility covered by their insurance (42 percent), the transparency of cost (40 percent), having providers they trust (38 percent), and a high-quality service (37 percent)..

73%的受访员工表示，他们愿意通过数字平台获得视力福利，22%的员工更愿意首先通过混合或虚拟平台获得视力福利。从员工的角度来看，混合护理与获得保险覆盖的医疗保健设施（42%）、成本透明度（40%）、拥有他们信任的提供者（38%）和高质量服务（37%）有关。。

'With 60 percent of employees surveyed stating that they would be more likely to use their healthcare benefits if a digital health option was available, employers could potentially increase benefits usage and overall satisfaction by incorporating a digital health platform that aligns with employees' needs,' added Moraes. 'Currently, employees prefer in-office visits for doctor's appointments, but as digital gains ground across healthcare and as technology improves, we expect virtual to gain acceptance.

Moraes补充道：“60%的受访员工表示，如果有数字健康选项，他们更有可能使用自己的医疗福利，雇主可以通过整合符合员工需求的数字健康平台，潜在地提高福利使用率和整体满意度。”。“目前，员工更喜欢在办公室预约医生，但随着数字技术在医疗保健领域的普及和技术的改进，我们预计虚拟将获得认可。

For vision care, a digital-first approach with hybrid care is the future.'.

对于视力护理，未来将采用数字优先的混合护理方法。”。

The survey suggests that employers may address unmet needs in employee benefit access and increase utilization by offering a digital solution that aligns with a traditional consumer experience. In fact, 59 percent of employees surveyed stated that their experience with healthcare benefits could be improved by offering a similar experience to major digital platforms such as Netflix, Amazon, Google and YouTube.

调查表明，雇主可以通过提供符合传统消费者体验的数字解决方案来解决员工福利获取方面未满足的需求，并提高利用率。事实上，59%的受访员工表示，通过向Netflix、亚马逊、谷歌和YouTube等主要数字平台提供类似体验，他们的医疗福利体验可以得到改善。

Further, regardless of the type of digital platform, the survey showed that the most crucial factors employees consider when using a digital platform are high-quality content (87 percent),  easily comprehensible content (86 percent), affordable/low cost (86 percent), and trust in the platform (86 percent)..

此外，无论数字平台的类型如何，调查显示，员工在使用数字平台时考虑的最关键因素是高质量内容（87%）、易于理解的内容（86%）、负担得起/低成本（86%）以及对平台的信任（86%）。。

'This survey found that there is both employer willingness to offer and employee willingness to use digital health platforms, and increasingly they are hybrid options,' said Ashley Lumpkin, Head of Health Insurance Advisory, Ipsos. 'However, to be successful, these platforms must align with attributes that employees deem important.

益普索健康保险咨询主管阿什利·隆普金（AshleyLumpkin）说，这项调查发现，雇主愿意提供数字健康平台，员工也愿意使用数字健康平台，而且越来越多地是混合选择然而，要取得成功，这些平台必须与员工认为重要的属性保持一致。

Those associated with traditional consumer platforms – high-quality content, trust, and clarity – are the very ones missing in current healthcare offerings.'.

那些与传统消费者平台相关的内容（高质量的内容、信任和清晰性）正是当前医疗保健产品所缺少的。”。

To read the full white paper click here.

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Methodology:The findings are based on a survey conducted online in the United States by IPSOS on behalf of XP Health This 20-minute online survey for employees and 10-min online survey for employers was fielded between April 11, 2024, and May 1, 2024 and included 710 respondents, 510 employees and 200 employers.

方法：调查结果基于益普索代表XP Health在美国进行的一项在线调查。这项针对员工的20分钟在线调查和针对雇主的10分钟在线调查于2024年4月11日至2024年5月1日期间进行，包括710名受访者，510名员工和200名雇主。

This survey screened respondents for employees who identified as non-managerial employees with employer-sponsored healthcare benefits and employers who identified, as a manager, director or executive, works in human resources or administration and are directly responsible for employees' healthcare benefits.

这项调查筛选了被确定为拥有雇主赞助的医疗福利的非管理员工的受访者，以及被确定为经理、董事或高管、在人力资源或行政部门工作并直接负责员工医疗福利的雇主。

No post-hoc weights were applied to this study, and the findings reflect the opinion of these respondents only..

本研究未采用事后权重，研究结果仅反映了这些受访者的意见。。

About IpsosIpsos is one of the largest market research and polling companies globally, operating in 90 markets and employing nearly 20,000 people. Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees.

关于IpsosIpsos是全球最大的市场研究和民意调查公司之一，在90个市场运营，拥有近20000名员工。我们热情好奇的研究专业人员、分析员和科学家建立了独特的多专家能力，为公民、消费者、患者、客户或员工的行为、观点和动机提供了真正的理解和有力的见解。

Our 75 business solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques. 'Game Changers' – our tagline – summarizes our ambition to help our 5,000 clients navigate with confidence our rapidly changing world. Founded in France in 1975, Ipsos has been listed on the Euronext Paris since July 1, 1999.

我们的75个业务解决方案基于我们调查的主要数据、社交媒体监控以及定性或观察技术。”。益普索于1975年在法国成立，自1999年7月1日起在巴黎泛欧交易所上市。

The company is part of the SBF 120, Mid-60 indices, STOXX Europe 600 and is eligible for the Deferred Settlement Service (SRD). ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com.

该公司是斯托克欧洲600指数中60指数SBF 120的一部分，有资格获得延期结算服务（SRD）。ISIN代码FR0000073298，路透社ISOS。PA，彭博社IPS:FP www.ipsos.com。

About XP HealthXP Health democratizes access to high-quality, delightful experiences in vision care that double coverage and reduce costs. It is a digital-first vision platform focused on eye exams and eyewear that uses customer-centric design and technology to create a better member experience and improve access.

关于XP Health XP Health使人们能够在视力护理方面获得高质量、愉快的体验，从而扩大覆盖范围并降低成本。这是一个专注于眼科检查和眼镜的数字第一视觉平台，它使用以客户为中心的设计和技术来创造更好的会员体验并改善访问。

XP Health was founded to combat the often confusing, expensive, and frustrating experiences common with vision care and vision insurance. XP Health was named to Fast Company's 2021 list of 'The World's Most Innovative Companies,' and over the past year has expanded from 30 to 2,600+ customers, including DocuSign, Navistar, Chegg, Sequoia Consulting, and strategic partner Guardian Life Insurance.

XP Health的成立是为了应对视力护理和视力保险常见的困惑，昂贵和令人沮丧的经历。XP Health入选Fast公司2021年“全球最具创新性公司”名单，过去一年，其客户已从30家扩大到2600多家，其中包括DocuSign、Navistar、Chegg、Sequoia Consulting和战略合作伙伴Guardian Life Insurance。

To learn more visit xphealth.co..

要了解更多信息，请访问xphealth.co。。

Media Contact

Ivy CohenIvy Cohen Corporate Communications(212) 399-0026ivy@ivycohen.com

Ivy CohenIvy Cohen Corporate Communications（212）399-0026ivy@ivycohen.com

SOURCE XP Health

源XP运行状况