Have you ever wanted a personalized makeup dispenser? Well, Boldhue‘s co-founder and CTO Karin Layton has built just that: A device that aims to be the “Keurig for makeup.”

你曾经想要一个个性化的化妆机吗？好吧，Boldhue的联合创始人兼首席技术官卡琳·莱顿（KarinLayton）就是这样做的：一款旨在成为“化妆用基里格”的设备

Boldhue’s device essentially scans your face and dispenses a customized foundation formula that matches your skin tone. The beauty tech startup on Tuesday said it had raised a $3.37 million round led by Lucas Venture Group, with participation from Mark Cuban and others.

Boldhue的设备基本上是扫描你的脸，并分配与你的肤色相匹配的定制粉底配方。这家美容科技初创公司周二表示，已在卢卡斯风险投资集团（LucasVenture Group）的带领下，在马克·库班（Mark Cuban）等人的参与下，筹集了337万美元。

Layton, a former aerospace engineer for Raytheon, thought of the idea when she was getting ready for work one day and realized her new expensive foundation bottle didn’t match her skin tone. As a painter in her free time, Layton decided to combine engineering and her knowledge of color theory to create the first of many prototypes. .

雷神公司（Raytheon）的前航空航天工程师莱顿（Layton）有一天在准备工作时想到了这个主意，她意识到自己新买的昂贵粉底瓶与肤色不符。作为一名业余画家，莱顿决定将工程学和她的色彩理论知识结合起来，创造出许多原型中的第一个。。

The countertop-sized device, to be priced at $295 upon release, operates using a “wand” that you place on different parts of your face to capture your skin tone. The device uses a proprietary skin typing algorithm to analyze your skin type and create the correct foundation shade using five pigments: blue, black, red, yellow and white.

这款台面大小的设备发布后售价295美元，使用一根“魔杖”操作，你可以把它放在脸的不同部位来捕捉你的肤色。该设备使用专有的皮肤分型算法来分析您的皮肤类型，并使用五种颜料（蓝色、黑色、红色、黄色和白色）创建正确的基础色调。

It will then dispense a week’s worth of foundation. .

然后，它将分发一周的基金会。。

“In the back end, it’s pulling that person’s [data] and taking this many white droplets, droplets of red, yellow, so on and so forth,” co-founder and CEO Rachel Wilson told TechCrunch. “It really is custom to you, because every drop is accounted for your skin.”

联合创始人兼首席执行官雷切尔·威尔逊（RachelWilson）告诉TechCrunch：“在后端，它会提取那个人的[数据]，并带走许多白色的液滴，红色、黄色的液滴等等。”。“这确实是你的习惯，因为每一滴都是你的皮肤。”

The fresh capital will be used to ship Boldhue’s first round of devices, and support hiring and marketing initiatives. In the next few months, 10,000 units will go out to a waitlist of 40,000 people (most of whom saw Boldhue’s viral TikTok videos) before it becomes available to the general public. Boldhue will also conduct a nationwide roadshow, during which team members visit major cities to promote the product. .

新资金将用于装运Boldhue的第一轮设备，并支持招聘和营销计划。在接下来的几个月里，10000套公寓将被列入40000人的候补名单（其中大多数人观看了Boldhue的病毒式TikTok视频），然后才能向公众开放。博尔德休（Boldhue）还将在全国范围内进行路演，其间团队成员将访问主要城市推广该产品。。

Since the device hasn’t shipped yet, we haven’t been able to test it. However, if accurate, this could be a promising tool for many people. Despite online foundation-finder quizzes or mobile apps that use a photo of your face to match colors with your skin tone, many people still struggle to find the perfect shade.

由于该设备尚未发货，因此我们无法对其进行测试。然而，如果准确的话，这对许多人来说可能是一个很有前途的工具。尽管在线foundation finder测验或移动应用程序使用你的面部照片来匹配你的肤色，但许多人仍然难以找到完美的色调。

This could be because their skin tone fluctuates due to a medical condition or even just from sun exposure. In addition, makeup brands have historically neglected shade diversity in their products, and many large companies have been criticized for their lack of darker shades. .

这可能是因为他们的肤色因医疗状况而波动，甚至仅仅是因为阳光照射。此外，化妆品品牌历来忽视产品的色调多样性，许多大公司因缺乏深色而受到批评。。

“There’s a growing need from the consumer for being inclusive, and brands have been starting to try to service that need,” Wilson said. “Online shade-matching quizzes are great, but it puts a lot of guesswork on the consumer. And by the time they get it delivered in the mail, it may not be a match, or one day, the sun changes your skin complexion, and now you’re a different shade… [Then] there’s in-store, where you go get shade-matched, but it’s very time-consuming and still limited in nature,” she added. .

威尔逊说：“消费者越来越需要包容性，品牌也开始尝试满足这种需求。”。她补充道：“在线的色度匹配测验很棒，但它让消费者产生了很多猜测。当他们通过邮件发送时，它可能不匹配，或者有一天，太阳会改变你的肤色，现在你变成了另一个色度……[然后]有一个商店，你可以去那里获得色度匹配，但这非常耗时，而且本质上仍然有限。”。。

@boldhue Yep, scan your skin and get your PERFECT foundation shade! That’s #BoldHue #shadematching #foundation ♬ original sound – kardashianshulu

@boldhue是的，扫描你的皮肤，得到你完美的粉底！这是#BoldHue#shadematching#foundation♬原始声音–kardashianshulu

These types of machines aren’t new. At the CES tech conference in 2020, L’oréal announced “Perso,” which dispenses a single dose of lipstick or foundation matched to your skin color with help from its AI-powered mobile app. YSL also sells a custom lipstick creator for $350.

这些类型的机器并不新鲜。在2020年的CES技术会议上，L'oréal宣布推出“Perso”，该产品通过其AI驱动的移动应用程序，分发与您的肤色相匹配的单剂口红或粉底。YSL还以350美元的价格出售一款定制口红。

Boldhue aims to be a more advanced option, however. It also dispenses a week’s worth of product, unlike L’oréal’s single-dose machine.

。与欧莱雅的单剂量机器不同，它还可以分发一周的产品。

A BoldHue starter kit comes with a full cartridge set that includes the first month of foundation, along with additional accessories like jars and spatulas. Additionally, its companion app notifies you when you’re running low on pigment so you can purchase refills for around $15 to $20 each. The startup will also release a premium package for makeup artists so they can buy cartridges in bulk. .

BoldHue初学者工具包配有一套完整的墨盒，包括第一个月的粉底，以及其他配件，如罐子和抹刀。此外，它的配套应用程序会在您的色素不足时通知您，因此您可以购买每种约15至20美元的补充品。这家初创公司还将为化妆师推出一个高级套餐，以便他们可以批量购买墨盒。。

“On average, you’re going to come back and replace about one cartridge a month. So it’s not overly exorbitant and not forcing people to buy all of them all the time,” Wilson told us.

威尔逊告诉我们：“平均来说，你每个月都会回来更换一个墨盒。因此，这并不过分，也不会迫使人们一直购买所有的墨盒。”。

In the long term, Boldhue plans to introduce a virtual try-on app that will offer more personalization options. This app will let users adjust the amount of pigment to their preference. Additionally, Boldhue wants to explore partnerships and expand into other makeup categories.

从长远来看，博尔德休（Boldhue）计划推出一款虚拟试用应用程序，该应用程序将提供更多个性化选项。该应用程序将允许用户根据自己的喜好调整颜料的量。此外，Boldhue希望探索合作伙伴关系，并扩展到其他化妆品类别。

“We’re thinking about how we can service other pain points in the market with a tech deliverable, whether that’s us creating the formulations or it’s partnering with people who create formulations that can sit within our device,” Wilson said. “Again, we talk about Keurig because it’s similar. They launched with their own coffee pods, and now there’s Starbucks, Dunkin… So that’s kind of what we envision, too, for foundation.

威尔逊说：“我们正在考虑如何利用可交付的技术为市场上的其他痛点提供服务，无论是我们创建配方，还是与创建可以放置在我们设备内的配方的人合作。”。“再次，我们谈论基里格是因为它很相似。他们推出了自己的咖啡豆，现在有星巴克、邓肯……所以这也是我们对基金会的设想。

We can do anything with color so we’ll probably get into other categories as well,” she added. .

我们可以对颜色做任何事情，因此我们可能也会进入其他类别，”她补充道。。

Other investors who participated in the recent seed round are Backstage Capital, Capital Eleven, and Tacoma Ventures. Boldhue initially raised $2 million from friends and family of the company, bringing its total amount raised so far to around $5 million.

参加最近一轮种子投资的其他投资者包括Backstage Capital、Capital Eleven和Tacoma Ventures。Boldhue最初从公司的朋友和家人那里筹集了200万美元，使其迄今为止的筹资总额达到500万美元左右。