Demonstration testing of 'my own' beauty productsPALO ALTO, Calif., July 9, 2024 /PRNewswire/ -- KOSÉ Corporation (Headquarters: Chuo-ku, Tokyo; President: Kazutoshi Kobayashi), I Peace, Inc. (Headquarters: Palo Alto, California, USA; Founder & CEO: Koji Tanabe), and Reju, Inc. (Headquarters: Minato-ku, Tokyo; CEO: Yurie Kamiya) have agreed to enter a strategic partnership to develop and provide personalized beauty products*1 containing iPSF (iPS cell extract), a unique ingredient derived from each customers' own iPS cells*2.

“我自己的”美容产品演示测试加利福尼亚州帕洛阿尔托，2024年7月9日/PRNewswire/--KOSÉCorporation（总部：东京中央区；总裁：小林和俊）、I Peace，Inc.（总部：美国加利福尼亚州帕洛阿尔托；创始人兼首席执行官：田部浩二）和Reju，Inc.（总部：东京Minato ku；首席执行官：Kamiya）已同意建立战略合作伙伴关系，开发和提供个性化美容产品*1，其中包含iPSF（iPS细胞提取物），这是一种源自每个客户自己iPS细胞的独特成分*2。

The personalized beauty products will not only contain iPSF but will be formulated in the optimal dosage form and texture to suit each customer's preferences and sensibilities. This innovative approach ensures that customers can enjoy the beauty products meticulously tailored to their needs and desires.

个性化美容产品不仅包含iPSF，而且将以最佳剂型和质地配制，以满足每位客户的偏好和敏感性。这种创新的方法确保客户可以享受精心定制的美容产品，以满足他们的需求和愿望。

Before the end of 2024, the partnership plans to commence demonstration testing of the technical and business aspects of these beauty products, collaborating with medical institutions in Japan..

在2024年底之前，该合作伙伴计划与日本的医疗机构合作，开始对这些美容产品的技术和商业方面进行示范测试。。

*1 Personalized beauty products resulting from this project will be provided through medical institutions under medical supervision, rather than being provided as cosmetics as defined by the Japanese Pharmaceuticals and Medical Devices Act.

*1 本项目产生的个性化美容产品将通过医疗机构在医疗监督下提供，而不是按照《日本药品和医疗器械法》的规定作为化妆品提供。

*2 iPS cells are a type of stem cell that can proliferate almost indefinitely and differentiate into any type of cell in the various tissues and organs, making them promising for regenerative medicine applications.

*2 iPS细胞是一种干细胞，可以无限增殖，并在各种组织和器官中分化成任何类型的细胞，使其有望用于再生医学应用。

Background to the strategic partnership

战略伙伴关系的背景

KOSÉ, a leading company in the business of beauty in Japan as a provider of cosmetics and other products, has joined forces with I Peace, a biotech company working in the field of iPS cell technology, and Reju, a supplier of iPSF. This strategic partnership is driven by a shared commitment to delivering personalized beauty solutions that are tailored to the unique individuality of each customer in a society that respects diversity.With a focus on the 3G principals of Global, Gender, and Generation, KOSÉ is working on a mission to deliver the value of beauty to as many people as possible by targeting new customer segments, beyond adult women.

KOSÉ是日本美容行业的领先公司，是化妆品和其他产品的供应商，与iPS细胞技术领域的生物技术公司I Peace和iPSF供应商Reju联手。这种战略合作关系的驱动力是共同致力于提供个性化的美容解决方案，这些解决方案是针对尊重多样性的社会中每个客户的独特个性量身定制的。KOSÉ专注于全球、性别和世代的3G原则，致力于通过针对成年女性以外的新客户群，为尽可能多的人提供美丽的价值。

KOSÉ is committed to providing a wide range of cosmetic products tailored to meet the unique needs of diverse customers including different functions and usability, by leveraging its extensive expertise and strength in cosmetics development and brand creation. To further expand its value propositions beyond the realm of beauty, KOSÉ has been exploring the technical and business aspects in the areas of health and cure, elevating its value propositions to holistic well-being concept.I Peace, on the other hand, is engaged in a number of businesses including the supply of clinical-grade iPS cells to pharmaceutical companies and cell and gene therapy developers worldwide.

KOSÉ致力于通过利用其在化妆品开发和品牌创建方面的广泛专业知识和优势，提供各种化妆品，以满足不同客户的独特需求，包括不同的功能和可用性。。另一方面，I Peace从事多项业务，包括向全球制药公司以及细胞和基因治疗开发商提供临床级iPS细胞。

Additionally, I Peace offers iPS cell banking services for individuals, enabling them to store their own iPS cells for personalized disease treatment in the future and other applications. Through the groundbreaking technologies, I Peace has significantly reduced the cost of manufacturing iPS cells, paving the way for a future where individuals will be able to make use of their own iPS cells.With a separate technical partnership with I Peace, Reju is aiming to apply cutt.

此外，I Peace为个人提供iPS细胞库服务，使他们能够存储自己的iPS细胞，以便将来进行个性化疾病治疗和其他应用。通过开创性的技术，I Peace大大降低了iPS细胞的制造成本，为个人能够利用自己的iPS细胞的未来铺平了道路。Reju与I Peace建立了单独的技术合作伙伴关系，旨在应用cutt。