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SANTA MONICA, Calif.--(BUSINESS WIRE)--FIGS (NYSE: FIGS), the leading global medical apparel brand, today announced the launch of its largest campaign to date, celebrating the Team USA Medical Team at the Olympic and Paralympic Games Paris 2024. FIGS is the first brand to outfit the over 250 healthcare professionals supporting Team USA athletes, marking a historic milestone in the world of healthcare and sports..
加利福尼亚州圣莫尼卡(商业新闻短讯)--全球领先的医疗服装品牌FIGS(纽约证券交易所:FIGS)今天宣布启动迄今为止规模最大的活动,庆祝2024年巴黎奥运会和残奥会美国队医疗队。无花果是第一个为美国队运动员配备250多名医疗保健专业人员的品牌,标志着医疗保健和体育领域的历史性里程碑。。
“Our mission at FIGS is to celebrate, empower and serve those who serve others,” said Trina Spear, CEO and Co-Founder of FIGS. “By highlighting healthcare professionals who push the limits every day to support our nation’s greatest athletes, we aim to bring well-deserved recognition to their incredible passion, dedication and skill.”.
“我们在无花果的使命是庆祝、授权和服务那些为他人服务的人,”无花果首席执行官兼联合创始人特里娜·斯皮尔(TrinaSpear)说。“通过突出那些每天都在挑战极限以支持我们国家最伟大运动员的医疗保健专业人员,我们的目标是让他们难以置信的热情、奉献精神和技能得到当之无愧的认可。”。
FIGS’ campaign centers around an anthemic film titled “Anatomy of a Champion.” With the tagline, “It takes heart to build bodies that break records,” the film portrays the USA Medical Team as the builders of record-breaking bodies. By juxtaposing their dynamic reality of treating athletes with an evolved nursery rhyme about human anatomy, it highlights the devotion and expertise they pour into their work.
无花果的竞选活动围绕着一部名为《冠军的解剖》的颂歌电影展开。该电影的口号是“创造打破纪录的身体需要勇气”,将美国医疗队描绘成打破纪录的身体的建设者。通过将他们对待运动员的动态现实与关于人体解剖学的进化童谣并列,它突出了他们在工作中倾注的奉献和专业知识。
Filmed at the U.S. Olympic & Paralympic Training Center in Colorado Springs, it features 14 healthcare professionals and six athletes, including current and alumni Olympians and Paralympians. While highlighting the Team USA Medical Team, the film intrinsically pays tribute to all medical professionals, offering an in-depth look into the craft of medicine and honoring the commitment of the collective healthcare community..
该片在科罗拉多州斯普林斯的美国奥林匹克与残奥会训练中心拍摄,由14名医疗保健专业人员和6名运动员组成,其中包括现任和校友奥运会选手和残奥会选手。在突出美国医疗团队的同时,这部电影本质上是对所有医疗专业人员的致敬,深入了解了医疗工艺,并尊重了集体医疗保健界的承诺。。
“The practitioners who serve on the medical staff for Team USA bring expertise and passion to their work and provide outstanding care for Team USA athletes as they work toward their ultimate goal of representing the United States at the Olympic and Paralympic Games,” said Dr. Jonathan Finnoff, Chief Medical Officer, U.S.
美国队首席医疗官乔纳森·芬诺夫博士说:“美国队医务人员的从业人员为他们的工作带来了专业知识和热情,并为美国队运动员提供了出色的护理,因为他们正在努力实现代表美国参加奥运会和残奥会的最终目标。”。
Olympic & Paralympic Committee. “Through this collaboration with FIGS we are able to celebrate a group of exceptional healthcare professionals who set a gold standard across the medical field and take enormous pride in their commitment to helping athletes.”.
奥林匹克和残奥会委员会。“通过与无花果的合作,我们能够庆祝一群杰出的医疗保健专业人员,他们在医疗领域树立了金标准,并为他们帮助运动员的承诺感到无比骄傲。”。
Throughout the film, the healthcare professionals are seen wearing limited-edition scrubs from the FIGS x Team USA collection. This collection celebrates the strength of the medical team behind every Olympian and Paralympian with distinct USA Medical Team emblems and red, white and blue branding. True to FIGS’ DNA, these technically advanced products feature an unmatched combination of comfort, durability, function and style..
在整个电影中,可以看到医疗保健专业人员穿着FIGS x Team USA系列的限量版磨砂膏。本系列以独特的美国医疗队徽章和红、白、蓝品牌,向每位奥运会和残奥会运动员背后的医疗队力量致敬。正如无花果的DNA一样,这些技术先进的产品具有无与伦比的舒适性、耐用性、功能性和风格组合。。
The campaign is planned to air across North American channels and in prominent spots on NBCUniversal platforms leading up to and throughout the Paris Games. The initiative also includes out-of-home placements in Los Angeles, New York City and Philadelphia across billboards, subway stations and buses.
该活动计划在北美频道和NBCUniversal平台上的突出位置播出,直至巴黎奥运会期间。该计划还包括在洛杉矶、纽约和费城的户外广告牌、地铁站和公交车上进行安置。
Throughout the Olympics, FIGS will continue to share bespoke and behind-the-scenes content across social channels..
在整个奥运会期间,无花果将继续通过社交渠道共享定制和幕后内容。。
“The Olympics provide the perfect stage to spotlight our community of Awesome Humans,' said Bené Eaton, Chief Marketing Officer at FIGS. “Through our campaign, we aim to inspire people everywhere to celebrate these extraordinary individuals. We hope its success will ignite a new generation to pursue careers in healthcare.”.
FIGS首席营销官贝内·伊顿(BenéEaton)表示:“奥运会提供了一个完美的舞台,可以聚焦我们的社区中的优秀人才。通过我们的活动,我们的目标是激励世界各地的人们庆祝这些非凡的人。我们希望它的成功将点燃新一代追求医疗保健事业的热情。”。
To bring the campaign to life, FIGS plans to host a public FIGS x Team USA Opening Ceremony Fête on July 26 at the Washington Square Arch in New York City, featuring Parisian-inspired experiences and a live stream of the Opening Ceremony of the Paris Games. In August, FIGS also plans to open a FIGS x Team USA Pop-Up in Philadelphia at Rittenhouse Square.
为了让这项运动充满活力,无花果计划于7月26日在纽约市华盛顿广场拱门举办一场公开的无花果x美国队开幕式Fête,以巴黎为灵感的体验和巴黎奥运会开幕式的现场直播为特色。8月,无花果还计划在费城里滕豪斯广场开设无花果x美国队弹出窗口。
Additionally, FIGS will honor Team USA healthcare professionals with a “Celebration of Service” event at the Team USA House in Paris’ Palais Brongniart on August 6..
此外,无花果将于8月6日在巴黎布朗尼亚特宫的美国队之家举办“服务庆祝”活动,向美国队医疗保健专业人员致敬。。
The FIGS x Team USA collection is now available for purchase at wearfigs.com/olympics and at the FIGS Community Hub in Los Angeles. To stay up to date on the campaign, follow @wearFIGS on Instagram and TikTok.
无花果x美国队系列现可在wearfigs.com/olympics和洛杉矶无花果社区中心购买。要了解最新活动,请在Instagram和TikTok上关注@wearFIGS。
About FIGS
关于无花果
FIGS is a founder-led, direct-to-consumer healthcare apparel and lifestyle brand that seeks to celebrate, empower and serve current and future generations of healthcare professionals. We create technically advanced apparel and products that feature an unmatched combination of comfort, durability, function and style.
。我们创造技术先进的服装和产品,将舒适性、耐用性、功能性和风格完美结合。
We share stories about healthcare professionals’ experiences in ways that inspire them. We create meaningful connections within the healthcare community that we created. Above all, we seek to make an impact for our community, including by advocating for them and always having their backs. We serve healthcare professionals in numerous countries in North America, Europe, the Asia Pacific region and the Middle East.
我们以激励医疗保健专业人员的方式分享他们的经历。我们在我们创建的医疗保健社区内建立了有意义的联系。最重要的是,我们寻求对我们的社区产生影响,包括倡导他们并始终支持他们。我们为北美、欧洲、亚太地区和中东许多国家的医疗保健专业人员提供服务。
We also serve healthcare institutions through our TEAMS platform. For more information, visit wearFIGS.com..
我们还通过团队平台为医疗机构提供服务。有关更多信息,请访问wearFIGS.com。。
About USOPC
关于USOPC
Founded in 1894 and headquartered in Colorado Springs, Colorado, the United States Olympic and Paralympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States. The USOPC is focused on protecting, supporting and empowering America’s athletes, and is responsible for fielding U.S.
美国奥林匹克和残奥会委员会成立于1894年,总部位于科罗拉多州的科罗拉多斯普林斯,是美国的国家奥林匹克委员会和国家残奥会委员会。USOPC专注于保护、支持和授权美国运动员,并负责部署美国队。
teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, and serving as the steward of the Olympic and Paralympic movements in the U.S. For more information, visit TeamUSA.com..
奥运会、残奥会、青奥会、泛美运动会和帕拉潘美洲运动会的代表队,以及美国奥运会和残奥会运动的管理者。有关更多信息,请访问TeamUSA.com。。
Forward-Looking Statements
前瞻性声明
This press release contains forward-looking statements about FIGS, Inc. (the “Company”) within the meaning of the Private Securities Litigation Reform Act of 1995 that are based on current expectations, and which involve substantial risks and uncertainties that could cause actual results to differ materially from the results expressed in, or implied by, such forward-looking statements.
本新闻稿包含1995年《私人证券诉讼改革法案》所指的关于FIGS,Inc.(以下简称“公司”)的前瞻性声明,这些声明基于当前的预期,涉及重大风险和不确定性,可能导致实际结果与此类前瞻性声明中表达或暗示的结果存在重大差异。
All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking. These forward-looking statements address various matters, including the timing, execution and success of FIGS’ Team USA Medical Team campaign, all of which reflect the Company’s expectations based upon currently available information.
本新闻稿中所有与历史事实无关的声明都应被视为具有前瞻性。这些前瞻性声明涉及各种问题,包括无花果美国队医疗团队活动的时间安排、执行和成功,所有这些都反映了公司基于当前可用信息的期望。
Such statements are based on expectations as to future events and the Company’s actual results, performance or achievements may differ materially from those expressed or implied by the forward-looking statements. The following factors and uncertainties, among others, could cause actual achievements to differ materially from those described in these forward-looking statements: the success of the Company’s marketing efforts; negative publicity related to the Company’s marketing efforts or use of social media; and other risks discussed in the “Risk Factors” section of the Company’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2024 filed with the Securities and Exchange Commission (“SEC”) on May 9, 2024, and the Company’s other periodic filings with the SEC.
此类声明基于对未来事件的预期,公司的实际结果、业绩或成就可能与前瞻性声明中明示或暗示的结果、业绩或成就存在重大差异。除其他因素外,以下因素和不确定性可能导致实际成就与这些前瞻性声明中描述的成就存在重大差异:公司营销工作的成功;与公司营销工作或社交媒体使用相关的负面宣传;以及公司于2024年5月9日向美国证券交易委员会(“SEC”)提交的截至2024年3月31日的季度报告表10-Q中“风险因素”部分讨论的其他风险,以及公司向SEC提交的其他定期文件。
The forward-looking statements in this press release speak only as of the time made and the Company does not undertake to update or revise them to reflect future events or circumstances..
本新闻稿中的前瞻性声明仅在发布时有效,公司不承诺更新或修订这些声明以反映未来的事件或情况。。