U.S. biopharma services company Eversana Intouch is buying out long-term European-based partner Healthware Group to boost its offerings and global footprint.

U、 S.biopharma services company Eversana Atouch正在购买长期以欧洲为基础的合作伙伴Healthware Group，以提升其产品和全球足迹。

Healthware, a full-service agency and consultancy headquartered in Salerno, Italy, will “immediately expand Eversana’s European operations and worldwide capabilities to help pharmaceutical, medical device, and emerging biotech companies globally launch products, expand market access, or solve unique geographic and market-specific challenges,” it said in a press release..

总部设在意大利萨勒诺的全方位服务机构和咨询公司Healthware将“立即扩大Eversana的欧洲运营和全球能力，帮助制药，医疗器械和新兴生物技术公司在全球推出产品，扩大市场准入或解决独特的地理位置和市场特定的挑战，“它在新闻稿中说。。

Healthware’s services include marketing, advisory, customer engagement and media services, med communications and education. The pair have a long-standing partnership dating back to 2017.

Healthware的服务包括营销，咨询，客户参与和媒体服务，med communications和education。这对人有着可以追溯到2017年的长期合作伙伴关系。

Financial details of the deal were not disclosed.

该交易的财务细节未披露。

Related

相关的

How Eversana roared back from rejection to craft Cannes-winning campaign hospitals couldn't ignore

Eversana如何拒绝制造大麻素获胜活动医院，这一点不容忽视

The deal will involve the integration of artificial intelligence into marketing strategies, a process referred to as 'pharmatizing' in the release.

该协议将涉及将人工智能整合到营销策略中，这一过程在发布中被称为“制药化”。

Eversana also gets U.K.-based pharma industry media group pharmaphorum as part of the deal.

Eversana还获得英国制药行业媒体集团pharmaphorum作为交易的一部分。

“Gone are the days of siloed, ineffective operations or regional strategies,” said Jim Lang, CEO of Eversana, in a statement.

Eversana首席执行官Jim Lang在一份声明中说：“孤岛，无效的运营或地区战略已经消失了。

“Our clients need global strategy and integrated commercial services balanced with the right in-market expertise. And now with an even stronger global agency powerhouse connected to Eversana's full commercial ecosystem, we are advancing our commitment to provide clients with unmatched support for brands worldwide.'.

“我们的客户需要全球战略和综合商业服务，并与市场专业知识相平衡，现在拥有与Eversana完整商业生态系统相连的更强大的全球代理机构，我们正在推进为客户提供无与伦比的全球品牌支持的承诺。''。

Eversana was one of the leading winners from Cannes Lions this year, winning gold for The Chrysalis Initiative focused on the inequities in breast cancer.

Eversana今年是Cannes狮子的主要获奖者之一，为Chrysalis倡议赢得了黄金，重点关注乳腺癌的不公平现象。