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Mod Op收购领先的技术公关机构Crenshaw Communications

Mod Op Acquires Leading Tech PR Agency Crenshaw Communications

GlobeNewswire 等信源发布 2023-10-23 21:30

可切换为仅中文


NEW YORK, Oct. 23, 2023 (GLOBE NEWSWIRE) -- Mod Op, a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications, a leading public relations firm headquartered in New York City. The acquisition represents a milestone for Mod Op, as it marks the company's first strategic move into public relations.

纽约,2023年10月23日(GLOBE NEWSWIRE)-Mod Op,一家全方位数字营销机构,通过人类创造力和自动化加速客户增长,今天宣布收购总部设在纽约的领先公共关系公司Crenshaw Communications。市。收购是Mod-Op的一个里程碑,因为它标志着公司首次进入公共关系的战略转变。

“We recognize the value of PR -- both as a discipline and as a business sector,” said Eric J Bertrand, CEO of Mod Op. “The addition of Crenshaw Communications accelerates our mission to empower brands by elevating the use of talented people who understand technology and its impact on the businesses we serve.

Mod Op首席执行官Eric J Bertrand说:“我们认识到公关的价值-无论是作为一门学科还是作为商业部门。”Crenshaw Communications的加入加速了我们通过提升使用人才来增强品牌的使命。了解技术及其对我们服务业务的影响。

This new move builds upon our acquisition of Digital Prism, a digital transformation firm, because the addition of both teams strengthens our core mission. We believe that technology and creativity are not mutually exclusive; in fact, they can and should work together.” Crenshaw Communications, with its expertise in serving high-growth technology businesses as well as select lifestyle brands, brings a wealth of experience in strategic PR and media relations to the Mod Op portfolio.

这一新举措建立在我们收购数字转型公司Digital Prism的基础上,因为两个团队的加入加强了我们的核心使命。我们认为技术和创造力不是相互排斥的;事实上,他们可以而且应该一起工作。”Crenshaw Communications凭借其服务高增长技术业务以及精选生活方式品牌的专业知识,为Mod-Op组合带来丰富的战略公关和媒体关系经验。

The combination of Mod Op's digital marketing prowess and Crenshaw's depth of PR expertise will enable Mod Op to offer clients a curated suite of services tailored to meet the challenges of today's business landscape. Clients include Yahoo, Crunchbase, National Cybersecurity Alliance (NCA), DoubleVerify, Ericsson, and more.

Mod-Op的数字营销实力与Crenshaw的PR专业知识深度相结合,将使Mod-Op能够为客户提供量身定制的服务套件,以应对当今商业环境的挑战。客户包括Yahoo,Crunchbase,国家网络安全联盟(NCA),DoubleVerify,Ericsson等。

Crenshaw Communications is known for helping clients in high-growth sectors build brand recognition, secure media coverage, create thought leadership profiles, and navigate the complexities of the digital age. Crenshaw Communications founder Dorothy Crenshaw, now Mod .

Crenshaw Communications以帮助高增长行业的客户建立品牌认可,安全的媒体报道,创建思想领导力简介以及驾驭数字时代的复杂性而闻名。Crenshaw Communications创始人Dorothy Crenshaw,现为国防部。