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SANTA MONICA, Calif.--(BUSINESS WIRE)--Headspace (formerly known as Headspace Health), the provider of the world’s most accessible, comprehensive mental health platform, today unveiled the unification of its products and services under a single brand. Effective today, the company’s solutions will be unified under the Headspace brand portfolio, including the Ginger app, now rebranded as Headspace Care..
加利福尼亚州圣莫尼卡(BUSINESS WIRE)-世界上最容易获得,最全面的心理健康平台的提供商Headspace(以前称为Headspace Health)今天公布了其产品和服务在单一品牌下的统一。自今天起,公司的解决方案将统一在顶空品牌组合下,包括现在更名为顶空护理的姜应用程序。。
Since its inception over a decade ago, Headspace has proven its ability to reduce the stigma associated with mental health and to drive engagement through its approachable brand. The Headspace app has been downloaded by over 100 million people globally, with a 60+ NPS and partnerships with iconic brands like Starbucks, Sesame Workshop, Netflix, Nike and Star Wars.
自十多年前成立以来,顶空已证明其能够减少与心理健康相关的耻辱感,并通过其平易近人的品牌推动参与。顶空应用程序已被全球1亿多人下载,拥有60多个NPS,并与星巴克,芝麻研讨会,Netflix,耐克和星战等标志性品牌建立合作关系。
73% of the company’s enterprise clients cite the Headspace brand as a key driver of employee adoption..
73%的公司企业客户将顶空品牌视为员工采用的关键驱动力。。
'In mental health care, strong brand engagement is the first step to generating better outcomes and reducing costs,' said Christine Evans, president, Headspace. 'Expanding the Headspace brand across our full portfolio of content, programs, and services is a powerful catalyst to reduce stigma and guide our members towards a lifelong journey of better mental health.'.
“在精神卫生保健领域,强大的品牌参与是产生更好结果和降低成本的第一步,”顶空总裁克里斯汀·埃文斯说在我们完整的内容,计划和服务组合中扩大顶空品牌是减少耻辱感并指导我们的成员走向更好心理健康的终身旅程的有力催化剂。
This brand refresh comes at a pivotal moment as Headspace evolves and strengthens its product offerings to support the growing mental health and wellbeing needs of people around the world. This includes:
随着顶空的发展和加强其产品产品,这一品牌更新正处于关键时刻,以支持世界各地人们日益增长的心理健康和福祉需求。这包括:
A streamlined care experience - Beginning today, Ginger members can update their Ginger app (available on iOS and Android) to get access to the newly branded Headspace Care app, a reimagined experience for mental health coaching, therapy, and psychiatry support.
简化的护理体验-从今天开始,姜成员可以更新他们的姜应用程序(可在iOS和Android上使用),以访问新品牌的顶空护理应用程序,这是一个重新想象的心理健康指导,治疗和精神病学支持体验。
New therapeutic content - This fall, Headspace will roll out new guided programs to help members improve their sleep and physiological stress. These programs, which are grounded in cognitive behavioral therapy (CBT), acceptance and commitment therapy (ACT), and mindfulness-based stress reduction (MBSR) techniques, build upon Headspace's library of evidence-based mindfulness and meditation content..
新的治疗内容-今年秋天,顶空将推出新的指导计划,帮助成员改善睡眠和生理压力。这些基于认知行为疗法(CBT),接受和承诺疗法(ACT)以及基于正念的减压(MBSR)技术的课程建立在顶空的循证正念和冥想内容库的基础上。。
A single app experience - Beginning in January 2024, enterprise clients who’ve purchased Headspace’s upgraded offering will be able to provide their employees access to a single destination for end-to-end mental health support, including mindfulness resources, 1:1 mental health coaching, therapy and psychiatry, as well as work-life services.
单一应用体验-从2024年1月开始,购买了顶空升级产品的企业客户将能够为员工提供单一目的地的端到端心理健康支持,包括正念资源,1:1心理健康辅导,治疗和精神病学,以及工作生活服务。
This experience will also be available to members that have access to Headspace through select health plans and navigation partners, including Accolade, Virgin Pulse and Quantum Health..
通过选定的健康计划和导航合作伙伴(包括荣誉,处女脉搏和量子健康),可以获得顶空的成员也可以获得这一经验。。
“So much of our mental health care system is siloed and episodic, leaving those seeking help with the added challenge of figuring out the type of care they need, what providers are available, let alone where they can turn for everyday support,” said Leslie Witt, chief product and design officer, Headspace.
“我们如此多的精神卫生保健系统是孤立的和偶发性的,让那些寻求帮助的人留下了额外的挑战,即找出他们需要的护理类型,哪些提供者可用,更不用说他们可以转向日常支持的地方,”顶空首席产品和设计官员Leslie Witt说。
“Our goal is to alleviate that burden by creating a seamless, highly personalized spectrum of care – with care concierge services available 24/7 – so people can access in-the-moment mental health care that’s tailored to them, no matter where they are on their journey, or how acute their needs.”.
“我们的目标是通过创建无缝,高度个性化的护理服务来减轻这种负担-提供全天候的护理协调服务-以便人们可以随时获得适合他们的心理健康护理,无论他们在哪里旅行,或他们的需求有多急“。
Headspace’s full suite of enterprise offerings, inclusive of mental health coaching, therapy, psychiatry, work-life services and mindfulness content, see engagement rates five to 10 times higher than traditional EAP programs. To learn more about Headspace’s solutions for organizations of all sizes, visit organizations.headspace.com..
Headspace的全套企业产品,包括心理健康辅导,治疗,精神病学,工作生活服务和正念内容,其参与率比传统EAP计划高5到10倍。要了解有关Headspace各种组织解决方案的更多信息,请访问Organisms.Headspace.com。。
About Headspace
关于顶空
Headspace is your lifelong guide to better mental health. We make mental health support accessible to everyone, no matter their background or experience. Through our flagship Headspace app, we provide mindfulness tools for everyday life, including meditations, sleepcasts, mindful movement and focus exercises.
顶空是您终生的更好心理健康指南。我们让每个人都可以获得心理健康支持,无论他们的背景或经验如何。通过我们的旗舰顶空应用程序,我们为日常生活提供正念工具,包括冥想,睡眠,正念运动和焦点练习。
Our enterprise offerings combine this experience with a human-centered model of care, with coaching, therapy, psychiatry and EAP services under one roof. Our team of experts ranges from mental health clinicians to Emmy award-winning producers and data scientists, working together as one to help millions of people around the world be healthier and more productive.
我们的企业产品将这种体验与以人为本的护理模式相结合,在一个屋顶下提供辅导,治疗,精神病学和EAP服务。我们的专家团队从精神卫生临床医生到获得艾美奖的生产者和数据科学家,共同努力帮助世界各地数百万人更健康,更富有成效。
To learn more, please visit headspace.com..
要了解更多信息,请访问headspace.com。。