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VANCOUVER, Wash.--(BUSINESS WIRE)--Today, Nautilus, Inc. becomes BowFlex Inc. (NYSE: BFX), adopting a name synonymous with home fitness for nearly 40 years.
华盛顿州温哥华-(商业线)-今天,Nautilus,Inc。成为BowFlex Inc.(纽约证券交易所:BFX),采用与家庭健身同义的名称近40年。
“BowFlex has produced some of the most innovative strength and cardio equipment the home fitness industry has seen in the last few decades – from our popular SelectTech adjustable strength products to our VeloCore bike and Max Trainer line,” said Jim Barr, CEO at BowFlex Inc. “Today, BowFlex is inspiring customers to embrace their inner and outer strength – and as a consumer-led company, that ethos is reflected through our enduring mission, and in the products we develop.
吉姆·巴尔(Jim Barr)说:“BowFlex生产了过去几十年来家庭健身行业最具创新性的力量和心脏设备-从我们流行的Selectech可调力量产品到我们的VeloCore自行车和Max Trainer系列,BowFlex Inc.的首席执行官。”今天,BowFlex激励客户接受其内外力量-作为一家以消费者为主导的公司,这种精神体现在我们持久的使命以及我们开发的产品中。
Becoming BowFlex Inc. is a natural evolution of our company as we continue to create connected fitness experiences for our customers, through our entire family of brands, including BowFlex, Schwinn, and JRNY.”.
成为BowFlex Inc.是我们公司的自然发展,因为我们通过包括BowFlex,Schwinn和JRNY在内的整个品牌系列,继续为客户创造互联的健身体验。
The corporate rebranding is the latest step in the company’s digital transformation, in alignment with its North Star strategy. In 2023, the home fitness leader launched a new visual identity for the BowFlex® brand and enhanced its JRNY® adaptive fitness platform with motion tracking capabilities. Additionally, the company secured $5 million in additional investments and strengthened its balance sheet by reducing debt and selling non-core assets, including the Nautilus brand name..
公司更名是公司数字转型的最新一步,符合其北星战略。2023年,家庭健身领导者为BowFlex®品牌推出了新的视觉身份,并增强了具有运动跟踪功能的JRNY®自适应健身平台。此外,该公司获得500万美元的额外投资,并通过减少债务和销售非核心资产(包括Nautilus品牌名称)来加强其资产负债表。。
BowFlex Inc. introduced new products this year, adding to BowFlex’s line-up of connected cardio and strength modalities – including two cardio machines inspired by the bold evolution of the brand’s visual identity. The BowFlex Max Trainer SE and the BowFlex IC Bike SE feature intuitive design and features that help customers experience the joy that comes with movement.
BowFlex Inc.今年推出了新产品,增加了BowFlex连接的心脏和力量模式的系列-包括两台受品牌视觉身份大胆演变启发的心脏机器。BowFlex Max Trainer SE和BowFlex IC Bike SE具有直观的设计和功能,可帮助客户体验运动带来的乐趣。
Schwinn® fitness products specialize in “pedal power” products, including exercise bikes and ellipticals. Finally, the company’s JRNY adaptive fitness membership offers a personalized, connected fitness experience when paired with compatible BowFlex and Schwinn products..
Schwinn®健身产品专门从事“踏板动力”产品,包括自行车和椭圆机。最后,该公司的JRNY自适应健身会员资格与兼容的BowFlex和Schwinn产品配合使用,可提供个性化,连接的健身体验。。
In addition to the name change, the company’s New York Stock Exchange symbol has changed to BFX from NLS, also effective 11/1.
除名称更改外,公司的纽约证券交易所符号已更改为NLS的BFX,也有效11/1。
To learn more about BowFlex Inc. and the BowFlex, Schwinn, and JRNY brands, products, and connected fitness experiences, visit https://www.bowflex.com. Investor information can now be found at https://corporate.bowflex.com/investors.
要了解有关BowFlex Inc.和BowFlex,Schwinn和JRNY品牌,产品和相关健身体验的更多信息,请访问https://www.bowflex.com.投资者信息现在可以在https://corporate.bowflex.com/investors.
About JRNY® Adaptive Fitness Membership
关于JRNY®自适应健身会员资格
The JRNY adaptive fitness membership offers personalized cardio and whole-body workouts that evolve as you do, starting at $11.99 per month. It learns with each use by assessing your fitness level and recommending workouts based on your abilities, available time, mood, and more. With streaming entertainment, an ever-growing library of whole-body workout content, and real-time coaching, this fitness experience works seamlessly with compatible equipment and on your mobile device or tablet..
JRNY adaptive fitness会员提供个性化的心脏和全身锻炼,每月11.99美元开始。它通过评估您的健身水平并根据您的能力,可用时间,情绪等推荐锻炼来学习每次使用。通过流式娱乐,不断增长的全身锻炼内容库和实时指导,这种健身体验可与兼容设备以及移动设备或平板电脑无缝配合。。
For more information about the JRNY adaptive fitness membership, please visit: https://www.jrny.com.
有关JRNY自适应健身会员资格的更多信息,请访问:https://www.jrny.com.
About BowFlex Inc.
关于BowFlex公司。
We’re BowFlex Inc. (NYSE:BFX), a global leader in smart and connected home fitness with 35+ years of helping people build inner and outer strength. Through our BowFlex®, Schwinn® and JRNY® brands, we offer the wide range of exercise bikes, cardio equipment and strength training products needed to fuel the joy of movement in thousands of people around the world every day.
我们是BowFlex Inc.(纽约证券交易所:BFX),他是智能互联家庭健身的全球领导者,拥有35多年的帮助人们建立内外力量。通过我们的BowFlex®,Schwinn®和JRNY®品牌,我们提供各种运动自行车,心脏设备和力量训练产品,以每天为世界各地成千上万的人提供运动的乐趣。
We’re headquartered in Vancouver, Washington, and sell our products directly to consumers across the U.S. and internationally through our brand websites and retail partners. You’ll find our latest investor information on our website, at https://corporate.bowflex.com/investors..
我们总部设在华盛顿州温哥华,通过我们的品牌网站和零售合作伙伴将我们的产品直接销售给美国和国际的消费者。您可以在我们的网站上找到我们最新的投资者信息https://corporate.bowflex.com/investors..
Forward-Looking Statements
前瞻性声明
This press release includes forward-looking statements (statements which are not historical facts) within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, express or implied forward-looking statements relating to the Company’s corporate name change, the Company’s NYSE ticker symbol change, the introduction of new products, and the Company’s anticipated business and financial performance.
本新闻稿包括1995年“私人证券诉讼改革法”含义范围内的前瞻性陈述(非历史事实陈述)。这些声明包括但不限于与公司名称变更,公司纽约证券交易所符号变更,新产品推出以及公司预期业务和财务业绩有关的明示或暗示的前瞻性声明。
All of these forward-looking statements are subject to risks and uncertainties that may change at any time. Factors that could cause BowFlex Inc.’s actual expectations to differ materially from these forward-looking statements also include: weaker than expected demand for new or existing products; our ability to timely acquire inventory that meets our quality control standards from sole source foreign manufacturers at acceptable costs; risks associated with current and potential delays, work stoppages, or supply chain disruptions, including shipping delays due to the severe shortage of shipping containers; an inability to pass along or otherwise mitigate the impact of raw material price increases and other cost pressures, including unfavorable currency exchange rates and increased shipping costs; experiencing delays and/or greater than anticipated costs in connection with launch of new products, entry into new markets, or strategic initiatives; our ability to hire and retain key management personnel; changes in consumer fitness trends; changes in the media consumption habits of our target consumers or the effectiveness of our media advertising; a decline in consumer spending due to unfavorable economic conditions; risks related to the impact on our business of the COVID-19 pandemic or similar public health crises; sof.
所有这些前瞻性陈述都受到随时可能改变的风险和不确定性的影响。可能导致BowFlex Inc.实际预期与这些前瞻性陈述大不相同的因素还包括:对新产品或现有产品的需求弱于预期;我们能够以可接受的成本及时从唯一来源的外国制造商处获取符合我们质量控制标准的库存;与当前和潜在的延误,停工或供应链中断相关的风险,包括由于集装箱严重短缺导致的运输延误;无法传递或以其他方式减轻原材料价格上涨和其他成本压力的影响,包括不利的货币汇率和增加的运输成本;在推出新产品,进入新市场或战略举措方面遇到延误和/或高于预期的成本;我们雇用和留住主要管理人员的能力;消费者健身趋势的变化;目标消费者媒体消费习惯的变化或媒体广告的有效性;由于不利的经济条件,消费者支出下降;与新型冠状病毒肺炎大流行或类似公共卫生危机对我们业务的影响有关的风险;sof。