Rabaut brings over a decade of marketing and brand management experience to North America's largest fertility services providerHOUSTON, Nov. 8, 2023 /PRNewswire/ -- Inception Fertility™ (Inception), the largest provider of comprehensive fertility services across North America, announces today the appointment of Lindsey Rabaut as its new Chief Marketing Officer (CMO). .

Rabaut为北美最大的生育服务提供商Houston带来了十年的营销和品牌管理经验，2023年11月8日/PRNewswire/-初始生育率™（成立）是北美最大的综合生育服务提供商，今天宣布任命Lindsey Rabaut为其新的首席营销官（CMO）。 .

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Lindsey Rabaut

Lindsey Rabaut

An accomplished CMO, Rabaut has over 12 years of marketing and brand management experience within Fortune 100 and private equity-backed companies, specializing in consumer segmentation, portfolio mix, digital and shopper marketing, and full-funnel attribution. She has a proven track record of success across grocery and e-commerce sectors, including personal care, baby care, pet food, and high-end fashion. .

Rabaut是一家成熟的CMO，在“财富”100强和私募股权支持的公司拥有超过12年的营销和品牌管理经验，专门从事消费者细分，投资组合组合，数字和购物者营销以及全漏斗归属。她在杂货和电子商务领域取得了成功的良好记录，包括个人护理，婴儿护理，宠物食品和高端时尚。 .

As CMO at Inception, Rabaut will lead the organization's expansive marketing and communications efforts, including executing omnichannel and go-to-market initiatives, driving brand awareness, and leading public relations efforts. This includes promoting those companies within Inception's ecosystem, which touch every part of the fertility journey, including The Prelude Network®, the fastest-growing network of fertility clinics and largest provider of comprehensive fertility services in North America; Pathways Fertility, clinics that provide affordable, individualized and high-quality care; MyEggBank®, one of the largest frozen donor egg banks in North America; BUNDL Fertility™, a multi-cycle fertility service bundling program; HavenCryo™, a long-term reproductive preservation and storage solution provider and NutraBloom®, a premium lifestyle brand with expertly formulated supplements to support individuals' health and wellness goals for preconception and beyond..

作为CMO的成立，Rabaut将领导该组织广泛的营销和沟通工作，包括执行全渠道和上市计划，推动品牌意识和领导公共关系。这包括在初始生态系统内推广这些涉及生育旅程各个部分的公司，包括Prelude Network®，增长最快的生育诊所网络和北美最大的综合生育服务提供商；途径生育，提供负担得起，个性化和高质量护理的诊所；MyEggBank®，北美最大的冷冻捐赠卵库之一；捆绑生育™, 多周期生育服务捆绑计划；增加™, 一家长期生殖保存和储存解决方案提供商和NutraBloom®，这是一个优质的生活方式品牌，具有专业配方的补充剂，可支持个人的健康和保健目标，以实现孕前及以后。。

'As the field of fertility medicine expands, so does Inception, and through effective marketing and communication strategies, we can deliver key educational messages and introduce new products and service line offerings that will enhance the fertility journey for every aspiring parent,' says TJ Farnsworth, CEO and Founder of Inception.

TJ Farnsworth说：“随着生育医学领域的扩大，成立以及通过有效的营销和沟通策略，我们可以提供关键的教育信息，并推出新产品和服务线产品，从而增强每位有抱负的父母的生育旅程。”首席执行官兼创始创始人。

'We are excited to welcome Lindsey into the Inception family and look forward to the contributions she will make to amplify our strong position within the industry.' Before joining Inception, Rabaut served as the CMO of 'I and love and you' (ILY), where she created branding, portfolio, and marketing strategies that solidified ILY as one of the fastest-growing brands in the ultra-premium pet space.

“我们很高兴欢迎林赛进入初始家庭，并期待她将为扩大我们在行业内的强大地位所做出的贡献。”在加入成立之前，Rabaut担任“我和爱与你”（ILY）的CMO，在那里她创建了品牌，组合和营销策略，ILY巩固了超优质宠物领域增长最快的品牌之一。

Rabaut's experience in women's health and baby commerce includes leadership roles at Abbott Nutrition, where she served as a Senior Brand Manager for its Similac Marketing division, and at Procter & Gamble, where she was a Brand Manager for the company's Always Pads Marketing team. According to Rabaut, these experiences have given her consumer insight and knowledge into Inception's customer base.

Rabaut在女性健康和婴儿商业方面的经验包括在Abbott Nutrition担任领导角色，在那里她担任Similac营销部门的高级品牌经理，在Procter＆Gamble担任公司总是垫营销团队的品牌经理。根据Rabaut的说法，这些经验为消费者提供了对初始客户群的洞察力和知识。

'I deeply understand the needs and concerns of individuals who aspire to have a baby but either have to delay parenthood or need reproductive assistance to build their families,' says Rabaut. 'It's an honor to use my experience and diverse marketing background to elevate the conversation around fertility and highlight Inception's commitment to providing each patient with accessibility to premium services and products and compassionate care.

“我深刻理解那些渴望生孩子但要么延迟生育或需要生殖帮助来建立家庭的个人的需求和关切，”拉博特说利用我的经验和多样化的营销背景来提升围绕生育率的对话，并强调Inception致力于为每位患者提供优质服务和产品以及富有同情心的护理。

I'm excited to help every patient realize their dream of having a family.'Rabaut received a Master of Business Administration in Marketing from the Kelley School of Business at Indiana University and a Bachelor of Fi.

我很高兴帮助每个病人实现他们有一个家庭的梦想。”Rabaut获得了印第安纳大学凯利商学院市场营销硕士和Fi学士学位。