AUSTIN, Texas--(BUSINESS WIRE)--Ladder, the app for strength training for people who are serious about fitness, today announced that it has closed a $12 million Series A round led by Tapestry VC and LivWell Ventures.

德克萨斯州奥斯汀——（商业新闻短讯）——Ladder是一款专门为那些认真关注健身的人提供力量训练的应用程序，它今天宣布，它已经完成了由Tapestry VC和LivWell Ventures牵头的价值1200万美元的a轮系列赛。

2023 has been a breakout year for Ladder, with the company tracking to 500% growth in its membership, now exceeding 50,000 paying members and 4 million completed workouts.

2023年是Ladder取得突破性进展的一年，该公司的会员人数增长了500%，目前已超过50000名付费会员，完成了400万次锻炼。

While most products offer a content library of cardio workouts, Ladder delivers progressive, structured workout programming across various strength training modalities. Before Ladder, members were seeking an easier way to plan their workouts and to maintain a consistent strength training routine.

虽然大多数产品都提供有氧运动的内容库，但Ladder提供了跨越各种力量训练模式的渐进式结构化训练编程。在使用梯子之前，队员们正在寻找一种更简单的方法来计划他们的锻炼，并保持一贯的力量训练程序。

“Ladder members know exactly what workout to do each day based on their goals and preferred training styles,” says CEO Greg Stewart. “The experience is built on the core tenets of personal training…high-quality workout programming designed by an expert so you don’t have to think, coaching that provides guidance and answers to your questions, and accountability that’s delivered through shared experiences with other members from around the world doing the same workouts as you.”.

首席执行官格雷格·斯图尔特（GregStewart）表示：“阶梯会员根据自己的目标和喜欢的训练方式，确切地知道每天要做什么锻炼。”。“这种体验建立在个人训练的核心原则之上……由专家设计的高质量训练计划，让你不必思考，为你的问题提供指导和答案的教练，以及通过与世界各地与你做同样训练的其他成员分享经验而产生的责任感。”。

Each Ladder program, or ‘team’ as they are called, is led by a world-class coach, each coach focuses on a specific strength-training style, such as pilates, HIIT, bodybuilding, and kettlebell training. Each team has its own set of suggested equipment, with some that are designed for people working out at home, and others made for people training at the gym.

每个阶梯项目或所谓的“团队”都由世界级教练领导，每个教练都专注于特定的力量训练风格，如普拉提、HIIT、健美和壶铃训练。每个团队都有自己的一套建议设备，其中一些是为在家锻炼的人设计的，另一些是为在健身房训练的人设计的。

The company will introduce a new team in January that focuses on a combination of yoga and strength training..

该公司将于1月份推出一支新团队，专注于瑜伽和力量训练的结合。。

“Every feature of the Ladder app has been created to help members stay consistent. We want our members to be excited to work out,” says Stewart. “We use gamification elements like badges and streaks to make it fun, and features that remind you that your effort is yielding results, most notably the Ladder Journal which makes it easy to track and visualize your progress.” Members have logged nearly 20 million entries in the Ladder Journal since the feature launched in January of this year..

Stewart说：“Ladder应用程序的每一项功能都是为了帮助会员保持一致。我们希望我们的会员能对锻炼感到兴奋。”。“我们使用徽章和条纹等游戏化元素来让它变得有趣，并使用一些功能来提醒你，你的努力正在产生结果，最值得注意的是阶梯日记，它可以轻松跟踪和可视化你的进展。”自今年1月推出该功能以来，会员在阶梯日记中记录了近2000万条条目。。

Unlike many fitness companies, Ladder’s growth started to accelerate post-Covid. More than half of Ladder’s members are using the Ladder app at the gym, with many now working out in multiple locations, including at home.

与许多健身公司不同，Ladder的增长在新冠肺炎后开始加速。超过一半的Ladder会员在健身房使用Ladder应用程序，其中许多人现在在多个地点锻炼，包括在家里。

Despite its rapid growth, the company hasn’t had to grow its headcount, instead opting to build a suite of proprietary software tools and AI-powered capabilities to support its growing membership base.

尽管发展迅速，但该公司不必增加员工数量，而是选择构建一套专有软件工具和人工智能功能，以支持其不断增长的会员基础。

With the new capital and looking ahead to 2024, Ladder will continue to focus on growth and keeping its members working out and achieving their goals. Today Ladder best serves people who are already working out, though the company has long-term plans to expand its core user personas to include anyone looking for help with their workouts, including those new to fitness..

有了新的资本，展望2024年，Ladder将继续专注于增长，保持其成员努力工作并实现其目标。如今，Ladder最适合那些已经开始锻炼的人，尽管该公司有长期计划，将其核心用户角色扩展到包括那些寻求锻炼帮助的人，包括那些刚刚开始健身的人。。

Investor Perspectives on Ladder Series A Funding Round

投资者对阶梯A轮融资的看法

“We’ve been really impressed by Greg and Tom [Tom Digan, co-founder & President] and their understanding of the fitness consumer. This is a really difficult category to find long-term traction in and Ladder is proving that first-principles-led innovation can win in a big way,” said Patrick Murphy of Tapestry VC.

Tapestry VC的帕特里克·墨菲（Patrick Murphy）表示：“格雷格（Greg）和汤姆（Tom Digan，联合创始人兼总裁）以及他们对健身消费者的理解给我们留下了深刻印象。这是一个很难找到长期吸引力的类别，梯形图（Ladder）正在证明，以第一原则为主导的创新可以取得巨大胜利。”。

“Ladder has built engagement levers similar to social apps, but instead of selling your attention to advertisers, they’re genuinely helping you by keeping you excited to work out. We think it’s only a matter of time before Ladder is a household name in consumer fitness.”.

“Ladder建立了类似于社交应用程序的参与杠杆，但他们并没有将你的注意力卖给广告商，而是通过让你保持锻炼的兴奋来真正帮助你。我们认为Ladder在消费者健身领域家喻户晓只是时间问题。”。

“While many companies prematurely added headcount and detached themselves from business fundamentals, Ladder has stayed focused on the needs of its members and has created a durable foundation for long-term success,” said Doss Cunningham of LivWell Ventures, who is also the founder & CEO of Nutrabolt, the maker of C4 Energy Drink.

LivWell Ventures的多斯·坎宁安（Doss Cunningham）是C4能量饮料制造商Nutrabolt的创始人兼首席执行官，他说：“虽然许多公司过早增加了员工人数，脱离了业务基础，但Ladder一直专注于其成员的需求，并为长期成功奠定了持久的基础。”。

“That focus is paying off in both explosive member growth and the best retention we’ve seen in any mobile fitness product.” Cunningham was previously a seed investor in Ladder and joined the company’s board of directors..

“这种关注在爆炸性的会员增长和我们在任何移动健身产品中看到的最佳保留率方面都取得了回报。”坎宁安之前是Ladder的种子投资者，并加入了该公司董事会。。

Ladder is available to iOS users as a $29.99 per month app subscription with a 7-day free trial that doesn’t require a credit card. Ladder holds a 4.9 App Store rating across more than 17,000 reviews and was awarded Women’s Health 2023 Best Strength Training Program, Women’s Health 2023 Best App For Unlimited Personal Training, and CNET 2023 Best Strength Training App..

iOS用户可以每月以29.99美元的价格订阅Ladder应用程序，免费试用7天，不需要信用卡。Ladder在17000多条评论中获得了4.9的应用程序商店评级，并获得了2023年女性健康最佳力量训练计划、2023年女性健康最佳无限个人训练应用程序和CNET 2023年最佳力量训练应用程序。。

For more information and to start a 7-day free trial, visit joinladder.com.

欲了解更多信息并开始为期7天的免费试用，请访问joinladder.com。

About Ladder

关于梯形图

Headquartered in Austin, Texas, Ladder is a strength training app for people who are serious about fitness. Ladder makes it easy to plan and maintain a consistent strength training routine by giving you a plan for each day. With Ladder, workouts are new each week and designed by an expert strength coach, with each Ladder coach focused on a specific strength-training style, such as pilates, HIIT, bodybuilding, and kettlebell training.

Ladder总部位于德克萨斯州奥斯汀，是一款力量训练应用程序，适用于那些对健身非常重视的人。Ladder通过为您提供每天的计划，使您可以轻松计划和保持一致的力量训练计划。有了Ladder，每周的训练都是新的，由专业的力量教练设计，每个Ladder教练都专注于特定的力量训练风格，如普拉提、HIIT、健美和壶铃训练。

Ladder offers a free quiz to find the right training plan for you. Ladder maintains a 4.9 rating on the App Store across more than 15,000 reviews. Try it completely free for 7 days, no credit card required. Learn more at joinladder.com..

Ladder提供免费测验，为您找到正确的培训计划。Ladder在15000多条评论中对应用程序商店保持4.9的评级。免费试用7天，不需要信用卡。请访问joinladder.com了解更多信息。。

About Tapestry VC

关于Tapestry VC

Tapestry VC is an early stage venture capital fund that invests in repeat and technical founders across the US and Europe. They are early-stage investors in breakout technology companies such as Builder AI, Crossbeam, Manna Aero, Nothing Electronics, Pitch, Standard AI and over 30 more. The firm is headquartered between San Francisco, CA and London, UK.

Tapestry VC是一家早期风险投资基金，投资于美国和欧洲的重复和技术创始人。他们是突破性技术公司的早期投资者，如Builder AI、Crossbeam、Manna Aero、Nothing Electronics、Pitch、Standard AI等30多家公司。该公司总部位于加利福尼亚州旧金山和英国伦敦之间。

Learn more at tapestry.vc..

在tapestry.vc了解更多信息。。

About LivWell Ventures

关于LivWell Ventures

LivWell Ventures is a family office venture firm championing health, performance and wellness. We invest in a spectrum of visionary better-for-you brands across consumables and technology. We partner with passionate entrepreneurs who live their brands, fueling business with our unique advantage, experience and insight to help people Live Well.

LivWell Ventures是一家家族理财办公室风险投资公司，致力于健康、绩效和健康。我们在消耗品和技术领域投资了一系列有远见、更适合您的品牌。我们与热爱自己品牌的企业家合作，以我们独特的优势、经验和洞察力推动业务，帮助人们生活得更好。

Learn more at livwell.vc..

在livwell.vc了解更多信息。。