Philips Sonicare partners with comedian Kate McKinnon in new marketing campaign Series of ads encourage people to make the Sonicare Switch and upgrade from a manual toothbrush to a power toothbrush from Philips Sonicare Oct 01, 2024 | 2 minute read Cambridge, Mass. – Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, today announced a partnership with actor and comedian Kate McKinnon on behalf of Philips Sonicare, the number one dental professional recommended sonic toothbrush worldwide.

飞利浦Sonicare在新的营销活动中与喜剧演员凯特·麦金农合作，一系列广告鼓励人们进行Sonicare切换，并从手动牙刷升级为电动牙刷。飞利浦Sonicare于2024年10月1日发布，阅读时间为2分钟。健康技术全球领先者皇家飞利浦（纽约证券交易所代码：PHG，AEX代码：PHIA）今天代表飞利浦Sonicare宣布与演员兼喜剧演员凯特·麦金农合作，飞利浦Sonicare是全球第一大牙科专业推荐的声波牙刷。

McKinnon, hailed for her comedic performances and character work, stars in a series of ads as Susan Toothbrush, a sophisticated oral healthcare enthusiast whose mission is to help people upgrade their antiquated toothbrushing habits by making the Sonicare Switch. Philips Sonicare is encouraging viewers to switch from their manual toothbrush and elevate their routine with a power toothbrush, like Philips Sonicare DiamondClean Smart, which removes up to 20X more plaque along the gumline [1] and delivers more brush strokes in two minutes than an entire month of manual brushing.

麦金农（McKinnon）因其喜剧表演和角色塑造而备受赞誉，她在一系列广告中饰演苏珊·牙刷（Susan Toothbrush），一位老练的口腔保健爱好者，其使命是通过使用超声波护理（Sonicare）开关来帮助人们改进过时的刷牙习惯。飞利浦Sonicare鼓励观众改用手动牙刷，用电动牙刷提高日常生活水平，如飞利浦Sonicare DiamondClean Smart，它可以去除牙龈上多达20倍的牙菌斑，并且在两分钟内比一个月的手动刷牙次数要多。

This helps achieve an efficient, exceptional clean and confidence going into the big moments in daily life. McKinnon stars in a series of advertisements that make audiences confront their lackluster toothbrushing habits. Susan Toothbrush pops in on unassuming brushers ahead of a big move, hosting a party with friends or unwinding for the night.

这有助于在日常生活的重要时刻实现高效、异常干净和自信。麦金农（McKinnon）出演了一系列广告，让观众直面他们平淡的刷牙习惯。苏珊牙刷在大动作之前突然出现在谦逊的刷牙者身上，与朋友一起举办派对或放松一下。

The debut ad features an interview hopeful getting ready for their big meeting, when McKinnon drops in unexpectedly questioning why they’re still using an “ancient bristle stick.” All content thus far can be viewed here. “I’m thrilled to be working with Philips Sonicare to motivate people to make the Sonicare Switch,” said McKinnon.

这则广告的第一个特点是一位有希望接受采访的人正在为他们的大型会议做准备，当时麦金农意外地问道，为什么他们仍然在使用“古老的鬃毛棒”。到目前为止，所有内容都可以在这里查看。麦金农说：“我很高兴能与飞利浦Sonicare合作，激励人们做出Sonicare的转变。”。

“How you.

“你怎么样。