NEW YORK--(BUSINESS WIRE)--Swoop, the leader in privacy-safe healthcare marketing and data solutions, is proud to announce the launch of Swoop AI Assistants. This innovative suite of AI-powered tools enables pharma marketers to dynamically interact with their data and transform it into actionable insights that fuel omnichannel marketing strategies.

纽约--（商业新闻短讯）--Swoop是隐私安全医疗保健营销和数据解决方案的领导者，它骄傲地宣布推出Swoop AI助手。这套创新的人工智能工具使制药营销人员能够动态地与他们的数据进行交互，并将其转化为可行的见解，为全渠道营销策略提供动力。

Accessible exclusively through Swoop Piper, the company’s proprietary GenAI platform, these AI Assistants represent a new frontier in healthcare marketing, empowering brands to accelerate decision-making and deliver more personalized, coordinated messaging across all channels..

这些人工智能助理仅可通过公司专有的GenAI平台Swoop Piper访问，代表了医疗保健营销的新前沿，使品牌能够加速决策，并在所有渠道上提供更加个性化、协调的信息。。

Swoop AI Assistants are tailored to the specific needs of each brand, powered by privacy-safe engagement data from thousands of custom patient and HCP segments and 10+ years of longitudinal data. With distinct types of AI Assistants available, marketers can unlock deeper insights into their audiences’ needs and behaviors, enabling them to optimize creative messages and strategies more efficiently..

Swoop AI助理根据每个品牌的特定需求量身定制，由数千个定制患者和HCP细分市场的隐私安全参与数据以及10多年的纵向数据提供支持。有了不同类型的人工智能助理，营销人员可以更深入地了解受众的需求和行为，使他们能够更有效地优化创意信息和策略。。

HCP AI Assistants: Provide marketers with critical insights into HCP cohorts, helping tailor communication strategies that meet the unique needs of healthcare professionals and their patient populations.

HCP AI助理：为营销人员提供对HCP人群的重要见解，帮助制定满足医疗保健专业人员及其患者群体独特需求的沟通策略。

DTC AI Assistants: Act as a single source of truth for patient segment data, allowing brands to uncover treatment barriers and test ad copy for immediate feedback from their target audiences in a privacy-compliant way.

DTC AI助理：作为患者细分数据的单一真实来源，允许品牌以符合隐私的方式发现治疗障碍并测试广告副本，以获得目标受众的即时反馈。

Data Analyst AI Assistants: Empower brand marketers to query all Swoop HCP Pro data, providing key insights into HCPs’ influences, prescribing habits, and regional trends, giving brands a competitive edge in their targeting strategies.

数据分析师AI助理：授权品牌营销人员查询所有Swoop HCP Pro数据，提供HCP影响、处方习惯和区域趋势的关键见解，使品牌在其目标战略中具有竞争优势。

“Healthcare marketing data can be overwhelming due to its sheer volume, making it difficult to focus on what's truly important and to distinguish meaningful insights from the generic noise,” said Scott Rines, President of Swoop. “Our AI Assistants allow teams to break free from data paralysis by honing in on the insights that matter most.

Swoop总裁斯科特·莱恩斯（ScottRines）表示：“医疗保健营销数据数量庞大，可能会让人无法承受，因此很难专注于真正重要的内容，也很难将有意义的见解与普通噪音区分开。”。“我们的人工智能助理通过磨练最重要的见解，使团队摆脱数据瘫痪。

These tools empower marketers to understand their HCPs and patients on a deeper level — from the channels they engage with to the messages that resonate most — ensuring they can craft highly personalized and impactful strategies. In today’s complex healthcare landscape, delivering the right message at the right time is no longer optional; it’s critical for success.”.

这些工具使营销人员能够更深入地了解他们的HCP和患者-从他们接触的渠道到最能引起共鸣的信息-确保他们能够制定高度个性化和有影响力的策略。在当今复杂的医疗保健领域，在正确的时间传递正确的信息不再是可选的；这对成功至关重要。”。

Swoop AI Assistants address a common pain point in omnichannel marketing: the overabundance of data without a clear path to action. By turning fragmented data into dynamic insights, marketers can swiftly test and optimize creative messages, uncover key barriers to treatment, and build more meaningful connections with both HCPs and patients..

Swoop AI助理解决了全渠道营销中的一个常见痛点：数据过多而没有明确的行动路径。通过将零散的数据转化为动态的见解，营销人员可以快速测试和优化创造性信息，发现治疗的关键障碍，并与医护人员和患者建立更有意义的联系。。

This latest innovation builds on the success of Swoop’s HCP Pro Suite, launched in September, which empowers pharma marketers to understand and engage with providers in a highly targeted, data-driven manner. The introduction of AI Assistants takes this a step further by enabling brands to proactively address medical events, delivering personalized messages across all channels and ultimately improving patient outcomes..

这项最新创新建立在9月份推出的Swoop HCP Pro套件成功的基础上，该套件使制药营销人员能够以高度有针对性的数据驱动方式了解供应商并与之互动。人工智能助理的引入使品牌能够主动应对医疗事件，跨所有渠道传递个性化信息，并最终改善患者预后，从而使这一点更进一步。。

See Swoop’s AI Assistants in action here.

在这里可以看到Swoop的人工智能助理在行动。

About Swoop:

关于Swoop：

Swoop is a leading provider of precision AI-driven healthcare omnichannel solutions dedicated to protecting consumer privacy. By prioritizing privacy and compliance, Swoop ensures the highest standards of data protection for its clients and partners. Our superior audience quality segments and 100% MLR-approved conversational AI agents generate meaningful patient and provider engagement, optimal conversion, and increased Rx lift..

Swoop是精密人工智能驱动的医疗保健全渠道解决方案的领先供应商，致力于保护消费者隐私。通过优先考虑隐私和法规遵从性，Swoop确保为其客户和合作伙伴提供最高标准的数据保护。我们卓越的观众质量细分市场和100%MLR认可的对话AI代理产生了有意义的患者和提供者参与度，最佳转换率和增加的接收升力。。