AUSTIN, Texas--(BUSINESS WIRE)--Ladder, the #1 iOS app for strength training, announced today it has raised $15 million in Series B funding led by Point72 Ventures and ADvantage VC, with participation from Steve Pagliuca’s PagsGroup and Series A lead investors Tapestry VC and LivWell Ventures. Ladder has also secured a $90 million growth investment from General Catalyst’s Customer Value strategy, to provide financing for customer acquisition costs.

德克萨斯州奥斯汀——（商业新闻短讯）——Ladder是iOS上用于力量训练的应用程序，今天宣布，它已经在Point72 Ventures和ADvantage VC领导的B轮融资中筹集了1500万美元，Steve Pagliuca的PagsGroup和A轮主要投资者Tapestry VC和LivWell Ventures参与了这项融资。Ladder还从General Catalyst的客户价值战略中获得了9000万美元的增长投资，为客户获取成本提供资金。

The combined financing will allow Ladder to reach a global audience..

联合融资将使Ladder能够接触到全球受众。

Ladder is the leading strength training app in the App Store, recognized for its innovative experience.

Ladder是app Store中领先的力量训练应用程序，因其创新体验而获得认可。

“Our members come to Ladder and stay because we offer so much more than a workout library,” Ladder CEO Greg Stewart said. “The app delivers personalized, progressive plans typically only available through expensive personal training, along with a supportive community that keeps members motivated.”

Ladder首席执行官格雷格·斯图尔特（GregStewart）表示：“我们的会员来到Ladder并留下来，因为我们提供的不仅仅是一个健身图书馆。”。“该应用程序提供个性化、渐进式的计划，通常只能通过昂贵的个人培训以及一个支持性的社区来获得，以保持成员的积极性。”

Dual Financing Strategy: Series B and General Catalyst Go-to-Market Investment

双重融资策略：B系列和General Catalyst上市投资

Ladder’s Series B funding and the General Catalyst investment support complementary growth paths:

Ladder的B系列融资和General Catalyst投资支持互补的增长路径：

$15 Million Series B, Led by Point72 Ventures and ADvantage VC: The Series B funding will accelerate product development and support expansion into new business lines. The company plans to develop an Android version of its app, expand into the enterprise corporate wellness market, and introduce non-subscription offerings like branded apparel..

B轮融资1500万美元，由Point72 Ventures和ADvantage VC牵头：B轮融资将加速产品开发并支持扩展到新的业务线。该公司计划开发Android版本的应用程序，将其扩展到企业健康市场，并推出品牌服装等非订阅产品。

“When we first met Greg Stewart and Tom Digan [co-founder & President] nearly five years ago, they shared a vision of creating a new movement in fitness—one that combines vibrant community engagement with a deeply personalized, best-in-class workout experience,” said Jeremy Pressman, founding partner of ADvantage.

ADvantage创始合伙人杰里米·普雷斯曼（JeremyPressman）表示：“大约五年前，当我们第一次见到格雷格·斯图尔特（GregStewart）和汤姆·迪根（TomDigan）[联合创始人兼总裁]时，他们都有一个共同的愿景，即创建一个新的健身运动，将充满活力的社区参与与深度个性化的最佳健身体验结合起来。”

“Since then, they’ve relentlessly pursued this mission, building cutting-edge technology, attracting top coaching talent, and fostering genuine accountability for members through shared experiences. These efforts have established Ladder as the category leader setting a new standard in the fitness industry.”.

“从那时起，他们坚持不懈地追求这一使命，建立尖端技术，吸引顶尖教练人才，并通过分享经验培养对成员的真正责任感。这些努力使Ladder成为健身行业新标准的类别领导者。”

“As the fitness landscape continues to evolve, we anticipate strong demand for training programs that deliver highly personalized and progressive workout experiences while fostering a sense of community and accountability,” said Ishan Sinha, Partner at Point72 Ventures. “We believe that Ladder is well-positioned to capitalize on these trends.”.

Point72 Ventures合伙人伊珊·辛哈（IshanSinha）表示：“随着健身领域的不断发展，我们预计对提供高度个性化和渐进式锻炼体验的训练计划的需求会越来越大，同时会培养社区意识和责任感。”。“我们相信梯形图能够很好地利用这些趋势。”

$90 Million Go-to-Market Investment Led by General Catalyst: The $90 million of growth capital from General Catalyst will support Ladder’s core customer acquisition strategies without diluting shareholders or adding risk to the company, helping introduce more fitness consumers to the Ladder brand.

由General Catalyst主导的9000万美元市场投资：General Catalyst的9000万美元增长资本将支持Ladder的核心客户收购战略，而不会稀释股东或增加公司风险，有助于向Ladder品牌引入更多健身消费者。

Innovation That Drives Real, Lasting Results

推动真正持久成果的创新

Ladder is known for its structured, progressive workout plans and commitment to long-term fitness results. Unlike static workout libraries found in most fitness apps, Ladder delivers new workouts every week designed by elite coaches who guide members through strength-focused routines in popular modalities such as bodybuilding, HIIT, kettlebell training, Pilates and yoga-infused strength training and more..

Ladder以其结构化、渐进式的锻炼计划和对长期健身效果的承诺而闻名。与大多数健身应用程序中的静态训练库不同，Ladder每周都会提供由精英教练设计的新训练，这些教练以健身、HIIT、壶铃训练、普拉提和瑜伽注入力量训练等流行方式指导会员进行以力量为中心的常规训练。

By removing the high costs and complexity of personalized training, Ladder makes expert-designed strength programming accessible and adaptable to users’ needs. The app includes detailed progress tracking, collectible milestone badges, streak counts, leaderboards and interactive communities—all of which keep members focused on their goals while celebrating every achievement on the journey..

通过消除个性化训练的高成本和复杂性，Ladder使专家设计的力量编程可以访问并适应用户的需求。该应用程序包括详细的进度跟踪、可收藏的里程碑徽章、连续记录、排行榜和互动社区，所有这些都可以让会员专注于自己的目标，同时庆祝旅途中的每一项成就。

“With Ladder, members feel like they’re part of something bigger than an app—working toward their fitness goals alongside a team that supports them,” Stewart said. “This sense of belonging and commitment is central to Ladder’s success and it keeps members motivated each week.”

斯图尔特说：“有了Ladder，会员们觉得自己是一个更大的应用程序的一部分，而不是一个与支持他们的团队一起努力实现健身目标的应用程序。”。“这种归属感和承诺感是Ladder成功的关键，它使成员每周都充满动力。”

Ladder members have completed over 15 million workouts and logged 90 million entries in the Ladder Journal, tracking progress and celebrating personal records.

Ladder会员已完成1500多万次锻炼，并在Ladder日志中记录了9000万条记录，跟踪进度并庆祝个人记录。

“I’ve tried countless workout programs, but Ladder is the only one that’s helped me stay committed,” one member in an App Store review shared. “The community and motivation Ladder offers are unlike anything I’ve experienced. I’m stronger, more confident, and excited to work out every day.”

“我尝试了无数的锻炼计划，但Ladder是唯一一个帮助我保持专注的锻炼计划，”一位应用商店评论的成员分享道。“社区和激励阶梯提供的服务与我所经历过的任何事情都不一样。我更坚强、更有信心，并且每天都能锻炼。”

Making Strength Training Accessible to All

让所有人都能进行力量训练

Ladder simplifies strength training for both experienced users and beginners. 92% of new users report they lacked confidence in their workout routine before joining, and half had little or no experience with strength training. Ladder also attracts those new to fitness apps—80% of members were not using one before Ladder, and 50% had never tried a fitness app..

梯形图简化了经验丰富的用户和初学者的力量训练。92%的新用户表示，他们在加入之前对自己的锻炼计划缺乏信心，一半的人几乎没有或根本没有力量训练经验。Ladder也吸引了那些新的健身应用程序-80%的会员在Ladder之前没有使用过，50%的会员从未尝试过健身应用程序。。

Demand for strength training programs is growing, especially among women, younger users and gym-goers, who are all increasingly working out in multiple locations. While 65% of members use the Ladder app at a commercial gym at least once a week, they also use the app for at-home workouts when convenient..

对力量训练计划的需求正在增长，尤其是女性、年轻用户和健身房爱好者，他们都越来越多地在多个地点锻炼。虽然65%的会员每周至少在商业健身房使用一次Ladder应用程序，但他们也会在方便的时候使用该应用程序进行家庭锻炼。

Available on iOS as a $29.99/month subscription with a 7-day free trial (no credit card required), Ladder holds a 4.9 App Store rating with over 50,000 reviews and was named 2024’s Best Strength-Training App by Women’s Health and CNET, and was featured in both CNN’s and Fortune’s 2024 Best Workout Apps..

Ladder在iOS上以29.99美元/月的订阅价格提供，7天免费试用（无需信用卡），拥有4.9的应用程序商店评级，评论超过50000条，被Women's Health和CNET评为2024年最佳力量训练应用程序，并在CNN和Fortune的2024年最佳锻炼应用程序中都有出现。

For more information and to start a 7-day free trial, visit joinladder.com.

欲了解更多信息并开始为期7天的免费试用，请访问joinladder.com。

About Ladder

关于梯形图

Headquartered in Austin, Texas, Ladder is the #1 strength training app for people who are serious about fitness. Ladder makes it easy to plan and maintain a consistent strength training routine. With new workouts each week from expert coaches, Ladder members can follow progressive workout plans in a variety of modalities including Pilates, HIIT, bodybuilding, kettlebell training, yoga, prenatal and more..

Ladder总部位于德克萨斯州奥斯汀，是一款专门为那些对健身非常重视的人设计的力量训练应用程序。梯形图便于计划和维持一致的力量训练程序。通过专家教练每周的新锻炼，阶梯会员可以采用各种方式遵循渐进式锻炼计划，包括普拉提、HIIT、健美、壶铃训练、瑜伽、产前等等。

Ladder maintains a 4.9 rating on the App Store across more than 50,000 reviews. Take a free quiz to find your ideal training plan and start your 7-day free trial today—no credit card required. Visit joinladder.com.

Ladder在超过50000条评论中对应用程序商店保持4.9的评级。进行一次免费测试，找到你理想的培训计划，并于今天开始为期7天的免费试用，无需信用卡。