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'2025 MedDev AI Marketing Summit (San Diego, CA, United States - February 27-28, 2025)'

“2025年MedDev AI营销峰会（美国加利福尼亚州圣地亚哥，2025年2月27日至28日）”

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The use of AI is the game changer in transforming medical device marketing. It's helping to further understand the needs and preferences of the consumer, patients & HCP in this exciting and ever-evolving industry. But how do we make the best use of all these new (or not-so-new) AI tools to make the most of your digital marketing and customer engagement strategies in 2025 and beyond?.

人工智能的使用改变了医疗器械营销的游戏规则。它有助于进一步了解消费者、患者和HCP在这个令人兴奋且不断发展的行业中的需求和偏好。但是，我们如何最好地利用所有这些新的（或不太新的）人工智能工具，在2025年及以后充分利用您的数字营销和客户参与战略？。

Well, fear not! 2025's

好吧，不要害怕！2025年

MedDev AI Marketing Summit

MedDev AI营销峰会

is a fun, interactive 'TED-style' storytelling Summit designed to increase your marketing AI knowledge whether you are a new adopter or a seasoned pro. Speakers will be sharing their stories about how they have embraced and invested in AI, often working to budgets and successfully leveraging AI Tools to help transform and optimize their device marketing strategy..

。演讲者将分享他们如何拥抱和投资人工智能的故事，他们经常根据预算工作，并成功利用人工智能工具来帮助转变和优化他们的设备营销策略。。

Don't miss your chance to be part of AI's transformation of medical device marketing. Register today and network with other medical device marketing professionals, hear exciting case studies from other device companies, and learn about the essential tools needed to integrate AI into your existing marketing strategy seamlessly..

不要错过参与AI医疗器械营销转型的机会。立即注册并与其他医疗设备营销专业人员建立联系，听取其他设备公司令人兴奋的案例研究，并了解将人工智能无缝集成到现有营销策略中所需的基本工具。。

Topics to be discussed will include generative AI, responsible AI, chatGPT, brand building and identity, content creation, human-bot Interactions, change management, workflows, marketing operations, influencer marketing, customer experience, ethical concerns and more.

要讨论的主题将包括生成人工智能、负责任人工智能、chatGPT、品牌建设和身份识别、内容创建、人机交互、变更管理、工作流程、营销运营、影响力营销、客户体验、道德问题等。

Conference Agenda:

会议议程：

Thursday, February 27th, 2025

2025年2月27日，星期四

Intro to MedDev AI Marketing Summit 2025

2025年MedDev AI营销峰会简介

MedDev AI 2025 Icebreaker Game!

MedDev AI 2025破冰游戏！

Chairperson's Opening Remarks

主席的开幕词

Traditional AI v Gen AI: Leveraging AI to Supercharge your Marketing Strategy

传统AI与Gen AI：利用AI来加强营销策略

VJ Bala

VJ巴拉

Maximizing the Customer Experience with AI: What I Learned from Walt Disney

利用人工智能最大限度地提高客户体验：我从沃尔特·迪斯尼那里学到了什么

Steven Keller

Finding and Implementing an AI Solution (Assistant) with Limited Resources

用有限的资源寻找和实施AI解决方案（助手）

Michael Krachon

迈克尔 Krachon

Oralucent - A Case Study in Incorporating AI as a Start-Up

Oralucent——将人工智能纳入初创企业的案例研究

Hans Kaspersetz

汉斯 卡斯佩塞茨

Combining Augmented Reality and Artificial Intelligence into Medical Device Marketing

将增强现实和人工智能结合到医疗器械营销中

Malcolm Bohm

马尔科姆 波姆

AI Adoption in MedDev: Proving ROI and Driving Growth

人工智能在MedDev中的应用：证明投资回报率并推动增长

Kathryn Nunez

凯瑟琳 努涅斯

PANEL: AI vs. Agencies: Cost Savings or Compliance Risks? Will AI Replace Healthcare Marketing Agencies?

专家组：人工智能与机构：成本节约还是合规风险？人工智能会取代医疗保健营销机构吗？

Hans Kaspersetz, Angela Esposito, VJ Bala

汉斯·卡斯佩塞茨，安吉拉·埃斯波西托，VJ·巴拉

The Role of Digital Transformation in MedDev Marketing Research

数字化转型在MedDev营销研究中的作用

Alissa Tambone

艾丽莎 Tambone

How MedTech Companies Should Think about Data (AI) in the Product Development Life Cycle

医疗技术公司应该如何思考产品开发生命周期中的数据（AI）

Liam Burns

利亚姆 伯恩斯

Chairperson's Day One Closing Remarks

主席第一天的闭幕词

Friday, February 28th, 2025

2025年2月28日，星期五

Chairperson's Day Two Opening Remarks

主席第二天的开幕词

Transforming the Consumer, Patient and Clinic Experience using AI in device marketing

在设备营销中使用人工智能改变消费者、患者和诊所的体验

Shalini Chander

沙利尼·钱德尔

Healthcare Influencer Marketing and AI: Impactful Advocacy vs. Ethical Dilemmas

医疗保健影响力营销和人工智能：有影响力的宣传与道德困境

Angela Esposito

安吉拉·埃斯波西托

Legal-Compliance in Healthcare: AI Watch Outs

医疗保健中的法律合规：AI警惕

Sharon Delshad

Sharon Delshad 的

Panel: What's Next for Gen AI in Medical Device Marketing?

专家组：人工智能在医疗器械营销中的下一步是什么？

Michael Krachon, VJ Bala

Michael Krachon，VJ Bala

AI for Marketing for MedTech

用于MedTech营销的AI

Al Horne

阿尔霍恩

What Does Gen AI do for the Customer?

AI世代为客户做了什么？

Shalini Chander

沙利尼·钱德尔

Navigating AI for Commercial Success in Medical Device: 5 Rules

导航人工智能以在医疗器械中取得商业成功：5条规则

Chairperson's Closing Remarks & End of Conference

主席闭幕词和会议结束

Conference Speakers

会议发言人

VJ Bala,

VJ巴拉，

Resmed, Chief of Staff, Global Marketing

Resmed，全球营销办公室主任

Steven Keller,

史蒂文·凯勒，

Dentsply Sirona, Global Vice President, Customer & Digital Experience

Dentsply Sirona，客户与数字体验全球副总裁

Michael Krachon,

Michael Krachon，

Theragenics Interventional, President

介入治疗，总裁

Malcolm Bohm,

马尔科姆·博姆

StayHealthy Inc, President

StayHealthy Inc总裁

Shalini Chander,

沙利尼·钱德尔，

Align Technology, Director of Product Management

Align Technology，产品管理总监

Angela Esposito,

安吉拉·埃斯波西托，

Convatec, Digital Marketing Manager- Global Ostomy

Convatec，全球造口数字营销经理

Liam Burns,

利亚姆·伯恩斯

Qaelon Medical, CEO

Qaelon Medical首席执行官

Hans Kaspersetz,

汉斯·卡斯佩塞茨

Oralucent, CEO

Oralucent，首席执行官

Sharon Delshad,

Sharon Delshad，

Travere Therapeutics, Director, Legal Affairs, Corporate and Compliance Counsel

Travere Therapeutics，董事，法律事务，公司和合规顾问

Kathryn Nunez,

凯瑟琳·努涅斯，

The Social Selling Agency, Founder

社交销售机构创始人

Al Horne,

阿尔·霍恩，

The APC Group, Founder/CEO

APC集团创始人/首席执行官

Alissa Tambone,

艾丽莎·坦博

CEO, Swell Market Research

Sweel市场研究首席执行官

Who Should Attend:

参加人员：

Chief Marketing Officer

首席营销官

Director of Marketing

市场营销总监

Content Director

内容主管

Vice President of Creative and Digital Marketing

Head of Brand and Marketing

品牌与营销主管

Global Chief Creative Officer

全球首席创意官

Director Strategic Communications & Brand

战略传播与品牌总监

Managing Director

总经理

Head of Data Science

数据科学主管

For more information about this conference visit

有关本次会议的更多信息，请访问

https://www.researchandmarkets.com/r/pvvf4e

https://www.researchandmarkets.com/r/pvvf4e

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