首创的数字体验通过Roblox游戏玩法支持青少年心理健康-动脉网

First-of-its-Kind Digital Experience Supports Teen Mental Health Through Roblox Gameplay

CISION 等信源发布 2025-03-06 00:00

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The Love, Your Mind World offers free, expert-vetted resources in an engaging,

爱，你的心灵世界提供了免费的、经专家审核的资源，引人入胜，

immersive format

沉浸式格式

NEW YORK

纽约

，

March 5, 2025

2025年3月5日

/PRNewswire/ -- Today, the 'Love, Your Mind' campaign (from the Ad Council, with lead partner Huntsman Mental Health Institute) launched the

/PRNewswire/ -- 今天，由Ad Council发起的“爱，你的心灵”活动（主要合作伙伴为Huntsman心理健康研究所）正式启动。

Love, Your Mind World

爱，你的精神世界

, the first nonprofit experience on Roblox dedicated to teen mental health. Developed with guidance from leading mental health experts, the immersive experience aims to reach the

，这是Roblox上首个致力于青少年心理健康的非营利体验。在领先的心理健康专家指导下开发，这一沉浸式体验旨在触及

76% of people under 18

76% 的 18 岁以下的人

who play video games in

谁在玩游戏

the United States

美国

, offering mental health education and coping strategies to support their emotional wellbeing. The Love, Your Mind World (trailer

，提供心理健康教育和应对策略，以支持他们的情感健康。《爱，你的心灵世界》（预告片

here

这里

) is now open to all US users ages 13 and over on Roblox, an immersive gaming and creation platform.

）现在对所有13岁及以上的美国用户在Roblox上开放，这是一个沉浸式的游戏和创作平台。

继续阅读

First-of-its-Kind Digital Experience Supports Teen Mental Health Through Roblox Gameplay

首个此类数字体验通过Roblox游戏支持青少年心理健康

The Love, Your Mind World was designed in collaboration with dentsu and developer studio The Gang, and includes audio and video from Headspace. The experience offers valuable educational resources for teens: the majority of Roblox users ages 13-17 (72%) agree it's very or extremely important for them to actively take care of their mental well-being, but more than half (55%) say they have no knowledge to a moderate amount of knowledge about how to do it, according to a Roblox Research Panel fielded .

《爱，你的精神世界》是由电通（dentsu）与开发工作室The Gang合作设计的，并包含来自Headspace的音频和视频。该体验为青少年提供了宝贵的教育资源：根据Roblox研究小组的调查显示，大多数13至17岁的Roblox用户（72%）认为积极关注他们的心理健康是非常或极其重要的，但超过一半（55%）的用户表示他们对如何做到这一点只有很少或中等程度的了解。

September 2024

2024年9月

。

'This experience will help equip teens with tools to understand and express their emotions, and learn important coping mechanisms in a fun, interactive way,' said

“这种体验将帮助青少年掌握理解与表达情绪的工具，并以一种有趣且互动的方式学习重要的应对机制，”

James Ashworth

詹姆斯·阿什沃思

, MD, interim chair, Department of Psychiatry, medical director of psychiatric services, Huntsman Mental Health Institute. 'We are meeting teens where they are and connecting them with valuable information in a way that seamlessly ties into the game experience.'

医学博士，精神病学系临时主任，亨茨曼心理健康研究所精神科服务医疗主任。“我们在青少年所在的地方与他们见面，并以一种无缝衔接游戏体验的方式将他们与有价值的信息联系起来。”

Features of the Love, Your Mind World include:

爱，你的心灵世界的特点包括：

Three interactive zones, or 'obbies,'

三个互动区域，或者叫“obbies”，

for users to practice positive mental health strategies through engaging quests and gameplay elements, developed with experts from Huntsman Mental Health Institute. The Friendship Forest obby, now available, helps teens see that asking for help is a sign of strength. Two additional obbies, Mindfulness Mountain and Labyrinth of Light, will debut throughout March..

通过与亨茨曼心理健康研究所的专家合作开发的引人入胜的任务和游戏元素，让用户实践积极的心理健康策略。现已推出的友谊森林障碍赛道帮助青少年认识到寻求帮助是一种力量的体现。另外两个障碍赛道——正念山和光明迷宫——将在整个三月期间陆续推出。

Five custom digital fashion items, or 'UGC' wearables

五件定制的数字时尚单品，或称“UGC”可穿戴设备

(user-generated creations) for Roblox avatars that can be claimed by completing different quests within the experience. The items were developed by dentsu and The Gang exclusively for the Love, Your Mind World in partnership with e.l.f. Beauty, Headspace, Pacsun, and Walmart.

（用户生成的创作）为Roblox角色设计，可以通过在体验中完成不同的任务来获取。这些物品由电通和The Gang专门为“Love, Your Mind World”开发，并与e.l.f. Beauty、Headspace、Pacsun和Walmart合作推出。

Free guided meditation and mindfulness exercises developed by Headspace

由Headspace开发的免费引导冥想和正念练习

featuring two of its expert meditation teachers,

特邀其两位资深冥想导师，

Eve Lewis Prieto

伊芙·刘易斯·普列托

and

和

Dora Kamau

多拉·卡玛ู

. The age-appropriate content helps players stay grounded, allowing negative thoughts and emotions to pass by, while teaching them practical ways to combat stress and anxiety.

适合年龄的内容帮助玩家保持脚踏实地，让负面思想和情绪飘过，同时教他们一些实用的方法来对抗压力和焦虑。

Safety features

安全特性

to provide a secure and comfortable space for teens to explore the emotional wellbeing content within the world. For example, chat features will not be available between users and all usernames will be made anonymous during gameplay.

为青少年提供一个安全舒适的空间，让他们在这个世界中探索情感健康内容。例如，用户之间将无法使用聊天功能，并且在游戏过程中所有用户名都将被匿名化。

Prominent gaming creators

著名游戏创作者

@lilahbloxy

and

和

@kvssidy

are helping promote the obby launches throughout the month by sharing their gameplay experiences and encouraging followers to engage in the world's mental health content. Additionally, e.l.f. Beauty's Gamer in Chief,

正在通过分享他们的游戏体验，帮助推动本月的obby发布，并鼓励粉丝参与世界心理健康内容。此外，e.l.f. Beauty的首席玩家，

Anna Bynum

安娜·拜纳姆

, will livestream a playthrough of the Love, Your Mind World on

，将会直播《Love, Your Mind World》的游玩过程

March 20

3月20日

在

5:00 p.m. EST

下午5:00（东部标准时间）

on the

在

e.l.f.you! Twitch channel

e.l.f.you! Twitch频道

。

'As a leader in immersive gaming experiences, innovation and technology, we at dentsu gaming recognize the critical need to address mental health, especially among teens, with our trusted partners,' said

“作为沉浸式游戏体验、创新和技术领域的领导者，电通游戏深知与可信赖的合作伙伴一起解决心理健康问题的迫切需求，特别是青少年的心理健康问题，”

Magali Huot

马加利·乌奥特

, vice president, global gaming strategy at dentsu, an integrated growth and transformation partner to the world's leading organizations. 'Roblox is the perfect platform to provide a fun, safe and approachable space where teens can learn about how to prioritize their mental health. Our goal with the Love, Your Mind World is to empower them with the tools and knowledge they need to navigate their emotional well-being both online and offline.' .

，电通全球游戏策略副总裁，电通是世界领先组织的综合增长与转型合作伙伴。“Roblox 是一个完美的平台，可以为青少年提供一个有趣、安全且易于接触的空间，让他们学习如何优先关注自己的心理健康。我们推出‘爱你的心灵世界’的目标是赋予他们所需的工具和知识，帮助他们在网络和现实生活中管理自己的情绪健康。”

A range of partners are contributing to the effort with donated in-platform elements. e.l.f. Beauty, Track and Field: Infinite and Walmart provided one-way portals from their Roblox experiences, helping direct more users to the Love, Your Mind World. Added promotion is provided by Roblox. GEEIQ and Latitude are providing pro bono measurement and insights to help evaluate the impact of the world.

一系列合作伙伴通过捐赠平台内元素来贡献力量。e.l.f. Beauty、Track and Field: Infinite 和沃尔玛从他们的 Roblox 体验中提供了单向传送门，帮助引导更多用户进入“Love, Your Mind World”。Roblox 提供了额外的推广支持。GEEIQ 和 Latitude 提供无偿的测量和洞察服务，以帮助评估该世界的影响。

Additional support for the overall 'Love, Your Mind' campaign comes from the Arthur M. Blank Family Foundation..

‘Love, Your Mind’活动的更多支持来自Arthur M. Blank家庭基金会。

'We're so grateful for the collective effort that has brought this dynamic experience to life on a platform that offers an immersive, engaging way to reach teens,' said

“我们非常感谢大家的共同努力，让这种动态体验在一个能够以沉浸式、吸引人的方式接触青少年的平台上得以实现，”

Laurie Keith

劳里·基思

, vice president, emerging media and technology at the Ad Council. 'By providing expert-vetted resources, extensive game development expertise and custom in-game elements, our partners have made this experience not only fun and engaging for Roblox users, but also deeply impactful.'

，广告委员会新兴媒体与技术副总裁。“通过提供经过专家审核的资源、广泛的游戏开发专业知识以及定制的游戏中元素，我们的合作伙伴使这次体验不仅对Roblox用户来说有趣且吸引人，而且具有深远的影响。”

'Part of our mission is to empower people to navigate Roblox and the digital world with civility and confidence,' said

“我们的部分使命是赋予人们在Roblox和数字世界中以文明和自信的方式探索的能力，”

Tami Bhaumik

塔米·鲍米克

, vice president of civility & partnerships at Roblox. 'We do this by creating safe community spaces and delivering helpful resources in collaboration with global experts in the areas of human development, mental health and digital literacy. The new Love, Your Mind World complements this by offering teens an experience tailored just for them, designed to help meet their needs for more mental health resources.'.

，Roblox的文明与合作副总裁。“我们通过创建安全的社区空间，并与全球人类发展、心理健康和数字素养领域的专家合作提供有用的资源来实现这一目标。新的《爱，你的心灵世界》则对此进行了补充，为青少年提供了一种专为他们量身定制的体验，旨在帮助满足他们对更多心理健康资源的需求。”

This immersive experience is the latest initiative of the Ad Council's 'Love, Your Mind' campaign, which aims to create a more open, accepting and proactive society when it comes to mental health. In just under a year, the campaign has driven more than 1.4 million visitors to

这一沉浸式体验是广告委员会“爱，你的心灵”活动的最新举措，该活动旨在创造一个更加开放、包容和积极应对心理健康的社会。在短短不到一年的时间里，这项活动已经吸引了超过 140 万访客访问

LoveYourMindToday.org

爱惜心灵今天.org

for access to free mental health resources.

获取免费心理健康资源的访问权限。

About 'Love, Your Mind'

关于《爱，你的心灵》

'Love, Your Mind' is a national campaign that offers inspiration, community and educational resources to encourage people across the U.S. to be more open and proactive when it comes to their mental health. The campaign was created by the Ad Council, with lead partner Huntsman Mental Health Institute, to resonate with people across the U.S.

“热爱您的心灵”是一项全国性的宣传活动，提供灵感、社区和教育资源，鼓励全美人民在心理健康方面更加开放和积极。该活动由广告委员会发起，主要合作伙伴为亨茨曼心理健康研究所，旨在引起全美国人民的共鸣。

who experience mental health challenges – while also holding attitudes and beliefs that may discourage them from seeking help. Additional funding for 'Love, Your Mind' is provided by the Arthur M. Blank Family Foundation, among others. The campaign includes partnerships with leading creative agencies and media platforms to reach a variety of different audiences and convenes experts, community leaders and influential voices to reduce the stigma around seeking help..

经历心理健康挑战的人——同时持有某些态度和信念，这些态度和信念可能会阻碍他们寻求帮助。‘爱，你的心灵’活动的额外资金由亚瑟·M·布兰克家族基金会等提供。该活动包括与领先的创意机构和媒体平台合作，以接触各种不同的受众，并召集专家、社区领袖和有影响力的声音，以减少寻求帮助的污名。

For more information about the 'Love, Your Mind' campaign and to access free mental health resources, visit

欲了解“爱，你的心灵”活动的更多信息并获取免费的心理健康资源，请访问

LoveYourMindToday.org

爱惜心灵今天.org

or follow the campaign on

或关注竞选活动的进展

Instagram

图享

，

Facebook

脸书

and

和

TikTok

。

About dentsu

关于电通

Dentsu is an integrated growth and transformation partner to the world's leading organizations. Founded in 1901 in

电通是世界领先组织的综合增长与转型合作伙伴。成立于1901年。

Tokyo, Japan

日本东京

, and now present in approximately 120 countries, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society..

，如今遍布约120个国家，拥有培育和发展创新的可靠记录，结合其全球领导品牌的网络人才，为客户提供有影响力且整合的增长解决方案。电通通过整合其在媒体、客户体验管理（CXM）和创意方面的服务，实现端到端的体验转型（EX），同时其业务转型（BX）理念推动品牌、人员和社会的转型与可持续增长的边界。

Dentsu, innovating to impact.

电通，创新以影响。

www.dentsu.com

www.group.dentsu.com

About The Gang

关于团伙

The Gang is a 200-person strong developer studio with more experience building branded UGC activations than any other company. It has created and launched bespoke UGC experiences for the world's biggest and most innovative brands including Amazon, Givenchy Beauty and Vans.

The Gang 是一家拥有 200 名开发人员的工作室，在构建品牌 UGC（用户生成内容）活动方面比其他任何公司都更有经验。它为全球最具创新性和最大品牌打造并推出了定制的 UGC 体验，这些品牌包括亚马逊、纪梵希美妆和 Vans。

https://www.thegang.io/

SOURCE The Ad Council

来源：广告委员会

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