As

作为

Apple Inc.

苹果公司

AAPL

苹果公司

reportedly

据报道

rethinks its strategy

重新思考其战略

for AR wearables,

用于AR可穿戴设备，

Alphabet Inc.'s

Alphabet Inc.的

GOOG

谷歌

GOOGL

谷歌

Google

谷歌

is doubling down with a possible $115 million acquisition of eye-tracking startup

可能会以1.15亿美元收购眼球追踪初创公司，加大投入

AdHawk Microsystems

AdHawk Microsystems

.

。

What Happened:

发生了什么：

Google is in final talks to acquire AdHawk, a Canadian startup specializing in advanced eye-tracking hardware and software,

谷歌正在就收购加拿大初创公司AdHawk进行最后谈判，该公司专注于先进的眼动追踪硬件和软件。

reported

已报告

Bloomberg on Tuesday, citing people with knowledge of the matter.

彭博社周二援引知情人士的话。

The reported deal includes $15 million in performance-based payments and is expected to close this week.

据报道，这笔交易包括1500万美元的基于绩效的付款，并预计将在本周完成。

See Also:

另请参阅：

Eddy Cue Praises ‘Severance’ For Breaking Through The Noise Globally, Says Apple TV+ Isn’t Going To Throw 20 Shows On The Wall Hoping One Will Stick

埃迪·库称赞《Severance》在全球范围内突破了喧嚣，并表示Apple TV+不会一次性推出20部剧集期望有一部能成功。

Founded in 2017, AdHawk developed

成立于2017年，AdHawk开发了

MindLink

心灵链接

smart glasses and low-power components that can track eye movements.

智能眼镜和可以追踪眼部运动的低功耗组件。

AdHawk's staff is expected to join Google's

AdHawk的员工预计将加入谷歌。

Android XR

安卓XR

team, the report noted. Google's team is already working on software for next-gen headsets, including a

团队，报告指出。谷歌的团队已经在为下一代头显设备开发软件，包括一款

joint device

关节装置

with

with

Samsung Electronics Co.

三星电子公司

SSNLF

三星电子

.

。

Subscribe to the

订阅

Benzinga Tech Trends newsletter

Benzinga科技趋势通讯

to get all the latest tech developments delivered to your inbox.

获取所有最新的技术发展动态，直接发送到您的邮箱。

Why It's Important:

重要性：

The acquisition underscores

收购凸显了

Google's renewed focus

谷歌重新聚焦

on augmented reality. In 2023, the tech giant had halted the sales of its Google Enterprise smart glasses and discontinued software support.

在增强现实领域。2023年，这家科技巨头停止了其Google Enterprise智能眼镜的销售，并终止了软件支持。

Meanwhile, AdHawk has been available in the market for several years. In fact, in 2022,

同时，AdHawk 已经在市场上存在了好几年。实际上，在 2022 年，

Meta Platforms, Inc.

Meta平台公司

META

元

explored the possibility of acquiring it.

探索了收购它的可能性。

Apple is also said to be exploring a new design for lightweight glasses by 2030 after the

据报道，苹果公司还将在2030年之前探索一种轻量化眼镜的新设计。

Vision Pro's

视觉专业版的

lukewarm reception

不冷不热的接待

.

。

Price Action:

价格行为:

As of this writing, Alphabet's Class A shares rose 0.11% in after-hours trading to $164.23, while Class C shares climbed 0.096% to $166.14. Apple's stock closed Tuesday's regular session at $220.84, down 2.92%, but edged up 0.10% in after-hours trading, according to the

截至本文撰写时，Alphabet的A类股票在盘后交易中上涨了0.11%，达到164.23美元，而C类股票上涨了0.096%，达到166.14美元。苹果公司的股票在周二的常规交易中收盘于220.84美元，下跌了2.92%，但据数据显示，在盘后交易中微涨了0.10%。

data from Benzinga Pro

来自Benzinga Pro的数据

.

。

Check out more of Benzinga's Consumer Tech coverage by

通过以下链接查看更多Benzinga的消费科技报道

following this link

点击此链接

.

。

Image via Shutterstock

图片来自Shutterstock

Read Next:

接下来阅读：

Apple Delays Next-Gen Siri: ‘It's Going To Take Us Longer Than We Thought' To Deliver AI Upgrades

苹果推迟下一代Siri：“交付人工智能升级所需时间比我们预期的要长”

AAPL

苹果公司

Apple Inc

苹果公司

$221.06

221.06美元

-2.82

-2.82

%

%

Stock Score Locked: Want to See it?

股票评分已锁定：想查看吗？

Benzinga Rankings give you vital metrics on any stock – anytime.

Benzinga排名为您提供任何股票的关键指标——随时。

Reveal Full Score

显示完整分数

Edge Rankings

边缘排名

Momentum

动量

84.38

84.38

Growth

成长

60.90

60.90

Quality

质量

87.29

87.29

Value

值

7.15

7.15

Price Trend

价格趋势

Short

短的

Medium

中等

Long

长

Overview

概述

GOOG

谷歌

Alphabet Inc

谷歌母公司

$166.14

166.14美元

-1.00

-1.00

%

%

GOOGL

谷歌

Alphabet Inc

谷歌母公司

$164.23

164.23美元

-0.99

-0.99

%

%

META

元

Meta Platforms Inc

Meta平台公司

$607.00

607.00美元

1.51

1.51

%

%

SSNLF

三星电子

Samsung Electronics Co Ltd

三星电子株式会社

$42.48

42.48美元

-13.8

-13.8

%

%

Market News and Data brought to you by Benzinga APIs

Benzinga API为您提供的市场新闻和数据

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