Ads Helped Reduce Youth E-Cigarette Use to Lowest Level in a Decade

广告帮助将青少年电子烟使用量降至十年来最低水平

SILVER SPRING, Md.

马里兰州银泉市

,

，

March 14, 2025

2025年3月14日

/PRNewswire/ -- Today, a study co-authored by U.S. Food and Drug Administration scientists was released showing the agency's youth e-cigarette prevention campaign, 'The Real Cost,' successfully reduced e-cigarette use among youth. The campaign, which launched in 2018 under the leadership of President Trump, was found to have prevented an estimated 444,252 American youth (age 11 to 17 at study recruitment) from starting to use e-cigarettes between 2023 and 2024..

/PRNewswire/ -- 今天，一项由美国食品药品监督管理局科学家共同撰写的研究发布，研究表明该机构的青少年电子烟预防活动“The Real Cost”成功减少了青少年使用电子烟。这项于2018年在特朗普总统领导下启动的活动，被发现从2023年至2024年间，估计防止了444,252名美国青少年（研究招募时年龄为11至17岁）开始使用电子烟。

The

The

new study

新研究

, published in the peer-reviewed scientific journal

，发表在同行评审的科学期刊上

American Journal of Preventive Medicine

美国预防医学杂志

, found evidence that the campaign contributed to the nearly 70% decline in e-cigarette use among American youth that has occurred since 2019. According to the

，发现该活动促成了自2019年以来美国青少年电子烟使用率下降近70%的证据。根据

National Youth Tobacco Survey

全国青少年烟草调查

, the number of U.S. middle and high school students who currently use e-cigarettes has declined from 5.38 million in 2019 to 1.63 million in 2024, the lowest level in a decade.

，目前使用电子烟的美国中学生和高中生人数已从 2019 年的 538 万下降到 2024 年的 163 万，为十年来的最低水平。

'As part of our work to Make America Healthy Again, we must ensure that children have a healthy start in life,' said Acting FDA Commissioner

“作为我们让美国再次健康的工作的一部分，我们必须确保儿童有一个健康的起点，”代理FDA专员说。

Sara Brenner

萨拉·布伦纳

, M.D., M.P.H. 'This includes taking evidence-based actions to prevent youth tobacco product use.'

，医学博士，公共卫生硕士。“这包括采取基于证据的行动来预防青少年使用烟草产品。”

Data from the evaluation, which followed a nationally representative sample of U.S. youth over time, showed that viewing ads from 'The Real Cost' lowered chances that youth who had never used an e-cigarette would later initiate use. The survey collected information on how frequently youth were exposed to 'The Real Cost' campaign and which youth went on to try e-cigarettes, among other variables..

评估数据跟踪了美国全国具有代表性的青少年样本，结果显示，“真实代价”广告降低了从未使用过电子烟的青少年日后开始使用的可能性。调查收集了青少年接触“真实代价”活动的频率以及哪些青少年继续尝试电子烟等变量的信息。

'Adolescence is a critical period for prevention efforts because most adults who use tobacco products begin using them in their teenage years,' said

“青春期是预防工作的关键时期，因为大多数使用烟草产品的成年人都是在青少年时期开始使用的，”

Brian King

布赖恩·金

, Ph.D., M.P.H., director of the FDA's Center for Tobacco Products. 'Youth tobacco prevention campaigns not only work, but they are also a cost-effective approach to protecting young people from a lifetime of nicotine addiction.'

，FDA烟草产品中心主任，博士、公共卫生硕士。“青少年烟草预防运动不仅有效，而且是保护年轻人免受终身尼古丁成瘾的具有成本效益的方法。”

These data build on prior scientific studies showing that exposure to 'The Real Cost' campaign is a cost-saving strategy by reducing the lifetime risks of tobacco-related disease and death, including from chronic disease. A previous

这些数据建立在先前的科学研究基础上，显示接触“真实代价”宣传活动是一种通过减少与烟草相关的疾病和死亡（包括慢性病）的终身风险来节约成本的策略。此前

study

学习

that evaluated 'The Real Cost' Youth Cigarette Prevention Campaign found that the effort prevented up to 587,000 American youth from initiating smoking over a three-year period, half of whom might have gone on to become established adult cigarette users. The cigarette prevention campaign also was found to save .

评估“真实代价”青年香烟预防运动的效果发现，这项努力在三年内阻止了多达587,000名美国青少年开始吸烟，其中一半人可能继续成为长期的成年香烟使用者。该香烟预防运动还被发现能够节省成本。

$180

180美元

for every dollar spent on the effort in its first two years, totaling more than

在头两年的努力中，每花费一美元，总计超过

$53 billion

530亿美元

in reduced smoking-related costs like early loss of life, costly medical care, lost wages, lower productivity and increased disability.

减少与吸烟相关的成本，如过早死亡、昂贵的医疗费用、工资损失、生产力下降和残疾增加。

There is no safe tobacco product. Those who do not currently use tobacco products, especially youth, should not start. Additionally, there are medications that have been approved by the FDA to be safe and effective for adults who want to quit smoking. Adults who smoke should also know that different types of tobacco products exist on a spectrum of health risk, with smoked products such as cigarettes being the most harmful.

没有安全的烟草产品。目前不使用烟草产品的人，尤其是年轻人，不应该开始使用。此外，美国食品药品监督管理局（FDA）已经批准了一些对想要戒烟的成年人来说安全有效的药物。吸烟的成年人还应知道，不同类型的烟草产品在健康风险方面存在差异，其中像香烟这样的燃烧型产品危害最大。

Adults who fully switch from cigarettes to a .

完全从香烟转换为电子烟的成年人。

lower-risk alternative tobacco product

低风险替代烟草产品

can generally reduce their health risks and exposure to toxic and cancer-causing chemicals.

通常可以降低他们的健康风险和接触有毒及致癌化学物质的机会。

'The Real Cost' Youth E-cigarette Prevention Campaign uses a variety of marketing tactics and creative advertising to reach youth. Advertising and prevention materials are delivered across communication channels relevant to teens, including digital and streaming platforms, social media and gaming platforms.

“The真实代价”青年电子烟预防运动使用了多种营销策略和创意广告来接触青少年。广告和预防材料通过与青少年相关的传播渠道发布，包括数字和流媒体平台、社交媒体以及游戏平台。

These education efforts are one component of the agency's strategy to reduce and prevent youth use of tobacco products. The agency's activities also include compliance and enforcement actions across the supply chain – in coordination with federal partners using their unique authorities – to ensure that those that make, distribute or sell illegal tobacco products are held accountable to the law.

这些教育工作是该机构减少和预防青少年使用烟草制品战略的一个组成部分。该机构的活动还包括在整个供应链中采取合规和执法行动——与联邦合作伙伴协调，利用他们独特的权力——以确保那些制造、分销或销售非法烟草制品的人被依法追究责任。

All of the FDA's Center for Tobacco Products' efforts are 100 percent funded by tobacco user fees, which are fees paid by manufacturers and importers of certain classes of tobacco products..

美国食品药品监督管理局烟草产品中心的所有努力都由烟草用户费用提供100%的资金支持，这些费用是由某些类别的烟草制品的制造商和进口商支付的。

Media Contact:

媒体联系人：

Jim McKinney

吉姆·麦金尼

, 240-367-5380

，240-367-5380

Consumer Inquiries

消费者咨询

:

：

AskCTP@fda.hhs.gov

问CTP@fda.hhs.gov

, 888-INFO-FDA

，888-INFO-FDA

The FDA, an agency within the U.S. Department of Health and Human Services, protects the public health by assuring the safety, effectiveness, and security of human and veterinary drugs, vaccines and other biological products for human use, and medical devices. The agency also is responsible for the safety and security of our nation's food supply, cosmetics, dietary supplements, radiation-emitting electronic products, and for regulating tobacco products..

美国食品药品监督管理局（FDA）是美国卫生与公众服务部下属的一个机构，通过确保人用和兽用药品、疫苗及其他生物制品、医疗器械的安全性、有效性和可靠性来保护公众健康。该机构还负责保障我国食品供应、化妆品、膳食补充剂、辐射发射电子产品以及烟草制品的安全性和监管工作。

SOURCE U.S. Food and Drug Administration

来源：美国食品药品监督管理局

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