女性科技领导者Willow Innovations宣布收购Elvie，推动孕产妇健康的下一场革命-动脉网

FemTech Leaders Willow and Elvie Unite to Advance the Next Revolution in Maternal Health

CISION 等信源发布 2025-03-29 01:10

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Willow acquires Elvie to develop a global multi-category platform offering a diverse range of maternal solutions

柳树收购埃尔维，开发提供多样化母亲解决方案的全球多类别平台。

SAN FRANCISCO

旧金山

，

March 28, 2025

2025年3月28日

/PRNewswire/ --

/美通社/ --

Willow Innovations, Inc.

柳树创新公司

(Willow), the FemTech leader that revolutionized the breast pumping experience by inventing the first fully in-bra wearable breast pump, announced today its acquisition of Elvie, the leading U.K. FemTech innovator in women's health and well-being. The transaction unites Willow's award-winning product portfolio and invention leadership in medical device technology with Elvie's broad portfolio of trusted products, including breast pumps, smart pelvic tools, and sleep solutions.

(Willow)，这位通过发明首款完全内置文胸的可穿戴吸奶器彻底改变吸奶体验的女性科技领导者，今日宣布收购英国领先的女性科技创新公司Elvie，该公司专注于女性健康与福祉。此次交易将Willow屡获殊荣的产品组合及其在医疗设备技术方面的创新领导地位，与Elvie广泛信赖的产品组合相结合，包括吸奶器、智能骨盆工具和睡眠解决方案。

Together, Willow and Elvie create a scaled maternal health platform with two iconic brands, a diversified product portfolio, global distribution, and efficient operations..

Willow 和 Elvie 共同打造了一个具有两个标志性品牌、多元化产品组合、全球分销和高效运营的规模化孕产妇健康平台。

Sarah O'Leary

萨拉·奥利里

, CEO of Willow, said: 'Our goal is to elevate the maternal experience with inventive solutions to support and empower mothers. Acquiring Elvie, a deeply respected innovator in the women's health category, puts us in a leadership position to continue innovating for moms and drive meaningful, global advancements in women's and maternal health.

威尔洛公司的首席执行官表示：“我们的目标是通过创新的解决方案提升孕产妇体验，以支持和赋能母亲。收购女性健康领域的深受尊敬的创新者埃尔维公司，使我们在为妈妈们持续创新方面处于领导地位，并推动女性及孕产妇健康领域在全球范围内取得有意义的进步。

We are thrilled to welcome the Elvie brand to the Willow family.' .

我们非常高兴欢迎Elvie品牌加入Willow家族。

'We are happy that the much-loved Elvie brand - with its iconic products and innovation - will continue its journey under Willow's guidance. Elvie has always been committed to dismantling the stigma surrounding women's health and bringing innovative technology to women, and we are pleased that Elvie and Willow can now continue to tell that story together,' said .

“我们很高兴备受喜爱的Elvie品牌——以其标志性产品和创新性——将在Willow的指导下继续其旅程。Elvie一直致力于消除围绕女性健康的污名，并为女性带来创新技术，我们很高兴Elvie和Willow现在可以继续共同讲述这个故事。”

Karim Abdel-Ghaffar Plaza

卡里姆·阿卜杜勒-加法尔广场

, Director, Elvie.

，总监，Elvie。

In 2017, Willow introduced the innovative, fully in-bra wearable breast pump technology to the market, creating a new category and reimagining what it meant for moms to pump on their own terms. Since this breakthrough innovation first became available to moms in 2017, the wearable breast pump category has grown to now represent 57% of the breast pump market in .

2017年，Willow推出了创新的、完全内置在文胸中的可穿戴吸奶器技术，开创了一个新品类，并重新定义了妈妈们按自己的方式吸奶的意义。自这项突破性创新于2017年首次提供给妈妈们以来，可穿戴吸奶器类别已增长到现在占吸奶器市场的57%。

the United States

美国

。

'Willow and Elvie have a shared history of disrupting tired categories with women-first innovation, and advocating for women and mothers. We're excited to continue this work together, knowing that our teams share the belief that moms deserve better - better technology, better support, and better health outcomes,' said O'Leary..

“Willow 和 Elvie 有着共同的历史，通过以女性为先的创新打破陈旧的类别，并为女性和母亲发声。我们知道，我们的团队都相信妈妈们值得更好的——更好的技术、更好的支持、更好的健康结果，我们很高兴能继续这项工作。”奥利里说道。

Elvie and Willow will continue to operate with a deep commitment to their customers, ensuring every mom has continued access to support and care.

Elvie 和 Willow 将继续以对客户的深切承诺运营，确保每位妈妈都能持续获得支持和关怀。

Solomon Partners served as financial advisor to Willow Innovations on the transaction.

所罗门伙伴公司担任了Willow Innovations此次交易的财务顾问。

'The Consumer Healthtech market is poised for continued growth, and this strategic transaction further solidifies Willow's position as a scaled leader in the fragmented category,' said Solomon Partners Director

“消费者健康科技市场有望持续增长，此次战略性交易进一步巩固了Willow在这一分散类别中的领导地位，”所罗门合伙公司董事表示。

Eric Bormel

埃里克·博尔梅尔

。

Orrick, Herrington & Sutcliffe, LLP served as legal counsel to Willow in connection with the transaction.

奥睿律师事务所（Orrick, Herrington & Sutcliffe, LLP）在本次交易中担任Willow的法律顾问。

About Willow

关于Willow

Rated #1 in Customer Satisfaction among breast pumps, Willow Innovations, Inc. revolutionized the pumping experience by inventing the first fully in-bra wearable breast pump in 2017. Today, Willow is elevating the maternal experience, offering mothers an expanded product portfolio of innovative technology, feeding solutions, breast care, and a gateway to broader maternal care and wellness..

在吸奶器客户满意度排名第一，Willow Innovations, Inc. 于2017年发明了首款完全内置文胸的可穿戴吸奶器，彻底改变了吸奶体验。如今，Willow正在提升母亲们的体验，为她们提供创新技术、喂养解决方案、乳房护理以及通往更广泛母婴护理和健康的扩展产品组合。

Visit

访问

onewillow.com

一柳网

to learn more, and join the supportive Willow community on

了解更多，并加入支持性的Willow社区

Instagram

and

和

Facebook

。

About Elvie

关于Elvie

Elvie develops innovative smart technology products to revolutionize health and well-being - with a focus on supporting women through the postpartum period of matrescence. Bringing together a team of world-class engineers, designers, and business minds to develop extraordinary products that improve lives, Elvie is revolutionizing categories that have been overlooked for many years, including breast pumping, pelvic floor health, and sleep health..

Elvie 开发创新的智能技术产品，以彻底改变健康和福祉——专注于在产后阶段支持女性。通过汇集世界级的工程师、设计师和商业头脑，Elvie 开发了改善生活的产品，正在革新多年来被忽视的领域，包括吸乳、盆底健康和睡眠健康。

Elvie's products harness the power of innovative, smart technology to relieve, unburden, and support the life-changing process of becoming a parent.

Elvie的产品利用创新的智能技术，减轻负担，支持成为父母这一改变人生的进程。

For more information, visit elvie.com.

欲了解更多信息，请访问 elvie.com。

Circana Market & Retailer Insights, Sell-Through Data, 2024

Circana市场与零售商洞察，销售数据，2024

SOURCE Willow Innovations, Inc.

来源：Willow Innovations, Inc.

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