PilotDesk Secures $5.8M Series A, Headlined by Tribeca Venture Partners' Investment and Rebrands to Swivel to Advance AI Automation in Ad Operations

PilotDesk 获得 580 万美元 A 轮融资，由 Tribeca Venture Partners 领投，并更名为 Swivel，以推动广告运营中的 AI 自动化。

Ad Operations Orchestration Startup Secures Backing Led by Both New and Existing Investors, Tribeca Venture Partners and Ardent Venture Partners, in Oversubscribed Round

广告运营编排初创公司获得超额认购，由新老投资者Tribeca Venture Partners和Ardent Venture Partners共同领投。

NEW YORK, April 30, 2025-- PilotDesk, a no-code AI workflow automation platform for advertising operations and account management, today announced it has raised $5.8 million in Series A funding led by Tribeca Venture Partners and Ardent Venture Partners. The raise comes one year after the company's seed round and coincides with its rebrand from PilotDesk to Swivel..

纽约，2025年4月30日——PilotDesk，一个用于广告运营和客户管理的无代码AI工作流自动化平台，今天宣布已完成由Tribeca Venture Partners和Ardent Venture Partners领投的580万美元A轮融资。此次融资距离公司种子轮融资仅一年，并与公司从PilotDesk更名为Swivel同步。

'We started with a simple goal: eliminate repetitive work in ad operations,' said Joseph Hirsch, CEO, Swivel. 'In just over a year, we've helped major CTV and adtech players boost efficiency and performance for their clients. Our rebrand to Swivel signals the next chapter — building more intelligent systems that prevent the need for staff to 'swivel-chair' between multiple ad platforms and enable powerful automation in revenue operations at scale.

“我们最初的目标很简单：消除广告运营中的重复性工作，”Swivel首席执行官约瑟夫·赫希表示。“在短短一年多的时间里，我们已经帮助主要的CTV和广告技术企业提升了客户效率与业绩。我们的品牌重塑为Swivel标志着下一阶段的发展——构建更智能的系统，避免员工在多个广告平台之间‘旋转椅子’操作，并实现规模化收入运营的强大自动化。”

We're here to free up teams to focus on the work that actually moves the needle.'.

我们在这里是为了让团队能够专注于真正推动进展的工作。

The oversubscribed round includes new investors Tribeca Venture Partners and Motley Fool Ventures, alongside existing investors Ardent Venture Partners, Roster Capital, and AperiamVentures, all of whom increased their commitment.

本轮融资供不应求，新投资者包括特里贝卡风险合伙人公司（Tribeca Venture Partners）和莫特利富尔风险投资公司（Motley Fool Ventures），现有投资者阿登特风险合伙人公司（Ardent Venture Partners）、名册资本（Roster Capital）和阿佩里姆风险投资公司（AperiamVentures）也增加了投资承诺。

'We're backing a team that understands both the pain and the potential in ad operations,' said Chip Meakem, Co-Founder & Managing Partner, Tribeca Venture Partners. 'Swivel is solving a clear problem with clear ROI, and they're doing it in a way that doesn't require ripping and replacing what's already there.

“我们支持的团队既了解广告运营中的痛点，也了解其潜力，”Tribeca Venture Partners联合创始人兼管理合伙人Chip Meakem表示。“Swivel正在解决一个明确的问题，并带来明确的投资回报，而且他们的解决方案不需要对现有系统进行彻底替换。”

That's a powerful combination.'.

这是一个强有力的组合。

'We invest in companies that become long-term platforms, not just short-term tools,' said Phil Herget, Co-Founder and General Partner, Ardent Venture Partners. 'Swivel has the right product, the right team, and the traction to scale. We're impressed with what they've done in a year since our seed investment, and we know they're just getting started.'.

“我们投资的公司是能够成为长期平台的企业，而不仅仅是短期工具，”阿登特风险合伙人公司的联合创始人兼普通合伙人菲尔·赫尔格特表示。“Swivel拥有正确的产品、优秀的团队以及规模化发展的吸引力。自从我们进行种子投资以来，他们在一年内取得的成果让我们印象深刻，我们知道他们才刚刚开始。”

The funding will support team growth and accelerate product development, including deeper AI-driven orchestration, unified analytics, and seamless integrations with ad servers, demand-side platforms (DSPs), supply-side platforms (SSPs), order management system (OMS) platforms, and more.

这笔资金将用于支持团队发展，并加速产品开发，包括更深入的AI驱动编排、统一分析，以及与广告服务器、需求方平台 (DSP)、供应方平台 (SSP)、订单管理系统 (OMS) 平台等的无缝集成。

Swivel's automation engine is already delivering measurable results. In a deployment with LG Ad Solutions, the platform performed over half a million automated actions, equating to an impressive 25,000 hours of manual ad operations productivity time created, and transitioned from a pilot to a long-term partnership..

Swivel的自动化引擎已经带来了可衡量的成果。在与LG广告解决方案的合作部署中，该平台执行了超过五十万次自动化操作，相当于创造了25,000小时的手动广告操作生产力时间，并从试点项目转变为长期合作伙伴关系。

'This team has always had a nose for real pain points in adtech – that is because they have created some of the most successful companies in adtech – and they've built for scale from day one,' said Mike Shehan, Board Member and Co-Founder of Roster Capital. 'Swivel is where the industry is heading — not theoretical, not five years out — right now.'.

“这个团队一直对广告技术中的真正痛点有着敏锐的洞察力——这是因为他们创建了广告技术领域一些最成功的公司——并且他们从一开始就为规模化而构建，”Roster Capital 董事会成员兼联合创始人迈克·谢汉 (Mike Shehan) 表示。“Swivel 正是行业发展的方向——不是理论上的，也不是五年后的事情——就在当下。”

The rebrand marks the next phase of the company's evolution while staying grounded in its mission: to remove operational friction and help revenue teams move faster, with fewer resources.

此次品牌重塑标志着公司发展的下一个阶段，同时仍然立足于其使命：消除运营摩擦，帮助收入团队更快地行动，使用更少的资源。

Swivel was co-founded by Joe Hirsch, Matt Dearborn, and Rich Lin, the team behind SpringServe, the leading video ad server acquired by Magnite in 2021. They're joined by President Frans Vermeulen, a veteran of TransUnion, TruOptik, and FreeWheel, and CTO Geir Magnusson Jr., formerly of AppNexus, fuboTV, and SourcePoint.

Swivel 由 Joe Hirsch、Matt Dearborn 和 Rich Lin 共同创立，他们也是 2021 年被 Magnite 收购的领先视频广告服务器 SpringServe 背后的团队。他们与总裁 Frans Vermeulen 和首席技术官 Geir Magnusson Jr. 携手合作，Frans Vermeulen 是 TransUnion、TruOptik 和 FreeWheel 的资深人士，而 Geir Magnusson Jr. 曾任职于 AppNexus、fuboTV 和 SourcePoint。

Together, they bring a rare mix of deep adtech experience and technical leadership, building automation tools grounded in real operational pain points — and proven at scale..

他们共同带来了深厚的广告技术经验与技术领导力的罕见结合，构建了基于实际操作痛点的自动化工具，并在大规模应用中得到了验证。

To learn more about Swivel please visit https://www.swivel.ai.

要了解有关 Swivel 的更多信息，请访问 https://www.swivel.ai。

About Swivel

关于Swivel

Swivel provides no-code automation, AI, and machine learning, to support ad operations — enabling teams to focus on strategy, growth, and performance as opposed to repetitive tasks. As revenue and media spend increase across the ecosystem, the operational burden has historically scaled with it. Swivel's vision is to break that pattern.

Swivel提供无代码自动化、人工智能和机器学习，以支持广告运营——使团队能够专注于战略、增长和绩效，而非重复性任务。随着生态系统中收入和媒体支出的增加，运营负担历来也随之增加。Swivel的愿景是打破这种模式。

The platform drives improved yield for sellers and greater media efficiency for buyers, without increasing headcount or complexity..

该平台提高了卖家的收益，同时提升了买家的媒体效率，且无需增加人员或复杂性。

Contact:

联系人：

Media Contact

媒体联系人

Michael Vaughan

迈克尔·沃恩

mvaughan@kcsa.com

mvaughan@kcsa.com

(813) 210-1706

(813) 210-1706