Persona raises $200M at $2B valuation to build the verified identity layer for an agentic AI world

Persona 在对 agent AI 世界的验证身份层建设中，以 20 亿美元的估值筹集了 2 亿美元。

Latest funding reflects growing urgency to know the identity behind every digital interaction — without compromising privacy, user experience, or security

最新的融资反映了人们对于了解每一次数字互动背后身份的紧迫性日益增强——同时不损害隐私、用户体验或安全性。

SAN FRANCISCO, April 30, 2025-- Persona, the leading verified identity platform, today announced a $200 million Series D funding round, bringing the company's valuation to $2 billion. The round was co-led by Founders Fund and Ribbit Capital, with participation from existing investors including BOND, Coatue, First Round Capital, and Index Ventures and Chemistry..

旧金山，2025年4月30日——领先的验证身份平台Persona今天宣布完成一轮2亿美元的D轮融资，公司估值达到20亿美元。本轮融资由创始人基金（Founders Fund）和Ribbit Capital共同领投，现有投资者参投，包括BOND、Coatue、First Round Capital、Index Ventures和Chemistry。

AI, fraud, and fragmentation are redefining online identity

人工智能、欺诈和碎片化正在重新定义在线身份。

'We're facing an identity authenticity crisis, where the line between real and synthetic has become increasingly blurred,' said Rick Song, CEO and co-founder of Persona. 'Identity in an AI-driven world isn't about ticking a box, and the question is no longer 'is this a bot or not?' but rather 'who is the bot acting on behalf of, and what is their intent?' Identity is the linchpin: it reveals who is behind each action, provides context around their intent, and ultimately builds trust in a future where AI mediates more of our interactions.'.

“我们正面临一场身份真实性危机，真实与合成之间的界限变得越来越模糊，”Persona首席执行官兼联合创始人Rick Song表示。“在人工智能驱动的世界中，身份并不仅仅是打勾确认的问题，问题不再是‘这是不是机器人？’，而是‘这个机器人代表谁行事，其意图是什么？’身份是关键：它揭示了每个行为背后是谁，提供了关于其意图的背景，并最终在未来建立信任，那时人工智能将更多地介入我们的互动。”

Automated traffic eclipsed human traffic on the internet for the first time in 2024 — and with the advancements in AI, it's projected to account for over 90 percent of all internet traffic by 2030. AI systems have also surpassed human performance on all major CAPTCHA systems, further blurring the line between humans and machines online.

2024年，自动化流量首次在互联网上超过了人类流量——并且随着人工智能的进步，预计到2030年它将占所有互联网流量的90%以上。人工智能系统还超越了所有主要的验证码系统的人类表现，进一步模糊了在线人类与机器之间的界限。

But not all AI-driven traffic is malicious — it's simply unidentified. As we move into this new era, the question is shifting from whether an interaction is automated to understanding who is behind it and what their intent is..

但是，并非所有由人工智能驱动的流量都是恶意的——它们只是未被识别。随着我们进入这个新时代，问题正在从互动是否自动化转变为了解背后是谁以及他们的意图是什么。

At the same time, organizations face a deeply fragmented regulatory environment with ever-evolving compliance demands across jurisdictions, verticals, and identity use cases. Meanwhile, fraudsters are becoming more sophisticated, leveraging AI to create synthetic identities, generate deepfakes, and launch automated attacks at scale.

同时，各组织面临着高度分散的监管环境，不同司法管辖区、行业和身份用例的合规要求不断演变。与此同时，欺诈者变得更加狡猾，利用人工智能创建合成身份、生成深度伪造内容，并大规模发动自动化攻击。

And consumers are demanding greater privacy and control, pressuring companies to deliver seamless experiences without compromising on data protection..

消费者要求更高的隐私和控制权，迫使企业在不损害数据保护的情况下提供无缝体验。

Together, the rise of AI agents, increasingly sophisticated fraud, regulatory fragmentation, and growing privacy expectations have created a far more complex — and constantly evolving — identity landscape. As new identity verification technologies and frameworks emerge to meet these challenges, businesses need more than static solutions.

在一起，人工智能代理的兴起、日益复杂的欺诈行为、监管碎片化以及不断增长的隐私期望，创造了一个更加复杂且不断演变的身份格局。随着新的身份验证技术和框架出现以应对这些挑战，企业需要的不仅仅是静态的解决方案。

They require a dynamic, configurable identity platform that can adapt to diverse use cases, keep pace with shifting risks, and scale trust wherever and however it's needed..

他们需要一个动态的、可配置的身份平台，该平台能够适应不同的使用场景，跟上不断变化的风险，并在任何需要的地方和方式上扩展信任。

Infrastructure for today's challenges — and tomorrow's unknowns

面对当今挑战及未来未知数的基础设施

Persona's platform was built for this complexity. Unlike rigid, one-size-fits-all solutions, it provides a configurable, privacy-first foundation that adapts to businesses' needs as regulations shift, fraud evolves, and use cases expand.

Persona的平台正是为这种复杂性而构建的。它不同于僵化的、一刀切的解决方案，提供了一个可配置的、以隐私为优先的基础，能够随着法规的变化、欺诈手段的演变以及使用案例的扩展而适应企业的需要。

'Identity is a foundational mega-trend driving digital transformation, and we've believed from day one that Persona would power this shift through its software-native solution,' said Thomas Laffont, co-founder of Coatue. 'With the rise of AI agents, it's critical to verify the identity — whether person or bot — behind every online interaction.

“身份认同是推动数字化转型的基础性大趋势，我们从一开始就相信，Persona将通过其原生软件解决方案推动这一转变，”Coatue的联合创始人托马斯·拉方特表示。“随着人工智能代理的兴起，在每次在线互动背后验证身份——无论是人还是机器人——变得至关重要。”

Rick and the Persona team have both the vision and the ambition to build the platform that will help to lead this transformation.'.

里克和Persona团队既有远见，也有雄心，能够打造出一个引领这场变革的平台。

In addition to doubling its customer base, Persona has achieved a number of key milestones over the past year, including:

除了客户数量翻倍，Persona在过去一年中还实现了若干个关键里程碑，包括：

• Ranked #1 across all evaluated Use Cases in the 2024 Gartner® Critical Capabilities report and highest for Ability to Execute in the inaugural Gartner® Magic Quadrant™ for Identity Verification.

• 在2024年Gartner®关键能力报告中，横跨所有评估使用案例排名第一，并在首届Gartner®魔力象限™身份验证能力执行排名中位居最高。

• Enhanced age assurance solutions, which have earned global recognition such as certifications from Germany's KJM and the UK's Age Check Certification Scheme (ACCS).

• 增强的年龄保证解决方案，已获得全球认可，例如德国KJM和英国年龄检查认证计划（ACCS）的认证。

• Expanded international KYB capabilities, helping businesses verify and onboard entities globally while detecting sophisticated impersonation and synthetic fraud.

• 扩展了国际KYB能力，帮助企业在全球范围内验证和准入实体，同时检测复杂的冒充和合成欺诈。

• Detected over 75 million AI-driven face spoof attempts via advanced liveness detection technology.

• 通过先进的活体检测技术，检测到超过7500万次人工智能驱动的人脸欺骗尝试。

• Expanded footprint into workforce identity security, including a partnership with Okta's Workforce Identity Cloud.

• 扩大了在员工身份安全领域的足迹，包括与Okta的员工身份云建立合作伙伴关系。

Building the verified identity layer for any business

构建适用于任何企业的已验证身份层

To help organizations keep pace with the rapidly evolving identity landscape, Persona is building a verified identity layer — secure infrastructure that helps businesses verify individuals and entities across contexts while giving people control over their personal information.

为了帮助组织跟上快速演变的身份认证环境，Persona 正在构建一个经过验证的身份层 —— 这是一种安全的基础设施，可以帮助企业跨场景验证个人和实体身份，同时让人们掌控自己的个人信息。

For companies, this means a flexible foundation that supports evolving regulations, risk models, and user journeys. For individuals, it means a reusable identity they can carry across services — eliminating the need to repeatedly enter sensitive information while keeping privacy and consent at the core..

对于企业而言，这意味着一个灵活的基础，能够支持不断演变的法规、风险模型和用户流程。对于个人而言，这意味着一种可重复使用的身份，可以跨服务携带——无需反复输入敏感信息，同时始终将隐私和同意权置于核心位置。

'Identity has become the foundation of every digital interaction, and in the age of AI, we believe solving identity will be more pivotal than ever,' said Nick Shalek, Partner at Ribbit Capital. 'We've long admired Persona's ambition to build a verified identity platform and have been impressed by the diversity of industries, use cases, and geographies of their customers.

“身份已经成为每一次数字互动的基础，在人工智能时代，我们认为解决身份问题将比以往任何时候都更加关键，”Ribbit Capital的合伙人Nick Shalek表示。“我们一直非常赞赏Persona构建验证身份平台的雄心，并且对其客户所覆盖的行业、使用场景和地理区域的多样性印象深刻。”

Their rapid growth and adoption by leaders like OpenAI, LinkedIn, Etsy, Twilio, and Block are clear validation that they're solving real problems at scale.'.

它们的快速增长以及被 OpenAI、LinkedIn、Etsy、Twilio 和 Block 等领先企业采用，明确证明了它们正在大规模地解决实际问题。

About Persona

关于角色扮演 Persona

Persona offers a unified identity platform that gives businesses the building blocks they need to securely collect, verify, manage, and make decisions about individuals' and businesses' identities — along with automation and orchestration tools to streamline the entire process from end to end.

Persona 提供了一个统一的身份平台，为企业提供安全收集、验证、管理和决策个人及企业身份所需的构建模块——同时还配有自动化和编排工具，以简化整个端到端流程。

Founded in 2018, Persona is headquartered in San Francisco and is available in 200+ countries and territories and 20 different languages. Persona serves any business that needs to verify its customers online, including AI platforms, retail, fintech, marketplace, delivery services, real estate and hospitality, HR, edtech, legal services, home and childcare services, and more.

成立于2018年的Persona总部位于旧金山，业务覆盖200多个国家和地区，支持20种不同语言。Persona服务于所有需要在线验证客户的企业，包括人工智能平台、零售、金融科技、市场、配送服务、房地产与酒店业、人力资源、教育科技、法律服务、家庭与儿童护理服务等。

For additional information, please visit https://withpersona.com/.

如需更多信息，请访问 https://withpersona.com/。