基因组与公司旗下护肤品牌UIQ通过官方亚马逊品牌商店的推出，进军北美市场-动脉网

Genome & Company's Skincare Brand UIQ Expands into North America with Official Amazon Brand Store Launch

CISION 等信源发布 2025-05-16 16:00

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可切换为仅中文

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Official debut signals full-scale entry into global markets

官方首发标志着全面进入全球市场

Biome Barrier Cream Mist earns 'Amazon's Choice' designation

生物屏障面霜喷雾荣获“亚马逊之选”称号

SEOUL, South Korea

韩国，首尔

，

May 16, 2025

2025年5月16日

/PRNewswire/ -- Genome & Company, a global clinical-stage biotechnology firm, has officially launched its skincare brand UIQ (

/PRNewswire/ -- 全球临床阶段生物技术公司 Genome & Company 正式推出了其护肤品牌 UIQ (

www.theuiq.com

) on Amazon, the largest e-commerce platform in

)在亚马逊上，这是最大的电子商务平台

the United States

美国

。

UIQ, renowned for its patented skin-derived microbiome ingredients targeting a range of skin concerns, aims to solidify its North American presence by leveraging Amazon's expansive platform and enhancing direct engagement with global consumers.

UIQ以其获得专利的皮肤微生物组成分而闻名，针对各种皮肤问题，旨在通过利用亚马逊的广阔平台，加强与全球消费者的直接互动，巩固其在北美的市场地位。

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Genome & Company’s Skincare Brand UIQ Expands into North America with Official Amazon Brand Store Launch

基因组与公司旗下的护肤品牌UIQ通过官方亚马逊品牌商店的推出，进军北美市场。

Through its dedicated Amazon brand store, UIQ now offers signature products including

通过其专属的亚马逊品牌店，UIQ现在提供包括签名产品在内的众多产品。

Biome Barrier Cream Mist (100ml)

生物屏障面霜喷雾（100毫升）

and

和

Biome Barrier Collagen Firming Cleansing Balm (100ml)

生物屏障胶原蛋白紧致洁面膏（100毫升）

. These hero products—part of the Biome Barrier, Biome Remedy, and Biome C collections—exemplify the brand's commitment to science-backed, targeted skincare solutions. Notably, the

这些英雄产品——属于生物屏障、生物修复和生物C系列——体现了该品牌对基于科学、有针对性的护肤解决方案的承诺。特别值得一提的是，

Biome Barrier Cream Mist

生物屏障霜喷雾

was awarded the

被授予了

Amazon's Choice

亚马逊精选

badge shortly after launch, in recognition of its superior quality, user reviews, and fulfillment performance.

徽章在发布后不久，以表彰其卓越的质量、用户评价和履行表现。

UIQ also reported outstanding performance during its first participation in Amazon's

UIQ在其首次参加亚马逊的活动时也报告了出色的表现。

Spring Sale

春季促销

(March 25–31, local time). As of

（3月25日至31日，当地时间）。截至

5:00 PM

下午5:00

KST on

KST 开启

April 1

4月1日

, sales had surged by approximately 1,900% compared to its average daily revenue—demonstrating significant growth potential in the U.S. market.

，销量较其平均日收入增长了约1900％，显示出美国市场巨大的增长潜力。

Customer feedback on Amazon has been overwhelmingly favorable, underscoring the product's efficacy and consumer appeal. Many reviewers praised the mist for being 'glow-boosting without feeling heavy' and expressed enthusiasm for 'discovering a K-beauty brand genuinely committed to skin science.'

亚马逊上的客户反馈非常积极，突显了产品的功效和消费者吸引力。许多评论者称赞这款喷雾“提亮光泽而不油腻”，并表示很高兴“发现了一个真正致力于皮肤科学的韩妆品牌”。

This successful debut is regarded as a strategic milestone in UIQ's global expansion roadmap. To further strengthen connections with international consumers, UIQ recently launched official Instagram and TikTok accounts. With TikTok serving as a highly influential platform among North American Gen Z audiences, the brand plans to roll out influencer-driven campaigns and viral content to amplify product awareness and engagement..

这一成功首发被视为UIQ全球扩展路线图中的一个战略里程碑。为了进一步加强与国际消费者的联系，UIQ最近推出了官方Instagram和TikTok账号。鉴于TikTok在北美Z世代受众中具有高度影响力，该品牌计划推出由网红主导的营销活动和病毒式传播内容，以提升产品认知度和用户参与度。

'This Amazon launch marks a significant milestone in UIQ's global expansion and reflects our commitment to integrating advanced biotechnology with high-performance skincare,' said a UIQ spokesperson. 'With strong product efficacy and a bold marketing strategy, we are aiming to achieve top category rankings during Amazon's Prime Day.'.

“此次亚马逊的推出标志着UIQ全球扩张的重要里程碑，反映了我们致力于将先进生物技术与高效能护肤相结合的承诺，”UIQ发言人表示。“凭借强大的产品功效和大胆的营销策略，我们旨在亚马逊Prime会员日实现类目排名的领先。”

UIQ is a skincare brand developed by Genome & Company, Korea's leading microbiome research and development firm. Harnessing proprietary functional microbiome ingredients, UIQ offers tailored product lines including the

UIQ 是由韩国领先的微生物组研究与开发公司 Genome & Company 开发的护肤品牌。利用专有的功能性微生物组成分，UIQ 提供了包括以下在内的定制产品线：

Barrier

屏障

line for hydration and skin barrier support, the

用于补水和支持皮肤屏障的系列，

Remedy

补救措施

line for calming care, and the

舒缓护理系列，以及

Vitamin C

维生素C

line for brightening and spot correction, each designed to address specific skin concerns with precision and efficacy.