Unilever PLC

联合利华公司

UL

UL

is acquiring personal care brand

正在收购个人护理品牌

Dr. Squatch

斯夸奇博士

for $1.5 billion. This is the company’s next big bet on male grooming products after the deal with

以15亿美元。这是该公司在与

Dollar Shave Club

美元剃须俱乐部

fell flat in 2023, resulting in its sale to

2023年暴跌，导致其被出售给

Nexus Capital Management

联动资本管理公司

.

。

What Happened:

发生了什么：

The consumer goods giant announced on Monday its acquisition of Dr. Squatch from private equity firm Summit Partners,

消费品巨头周一宣布，已从私募股权公司 Summit Partners 手中收购了 Dr. Squatch。

the

的

Financial Times reported. This move is part of Unilever’s strategy to shift its portfolio towards more upscale and higher-growth areas.

据《金融时报》报道，此举是联合利华将其产品组合转向更高端和更高增长领域战略的一部分。

Dr. Squatch, a US-based brand, specializes in natural soap, deodorants, shampoos, and other toiletries marketed at men. The brand’s direct-to-consumer sales model, viral marketing campaigns, and celebrity endorsements have fueled its rapid growth.

Dr. Squatch 是一家美国品牌，专注于天然肥皂、除臭剂、洗发水和其他面向男性市场的个人护理产品。该品牌采用直接面向消费者的销售模式、病毒式营销活动以及名人代言，推动了其快速增长。

Unilever’s personal care division head,

联合利华个人护理部门负责人，

Fabian Garcia

法比安·加西亚

, praised Dr. Squatch’s “clever digital engagement strategies” and expressed plans to expand the brand internationally.

，称赞了Dr. Squatch的“巧妙的数字互动策略”，并表示计划将该品牌扩展到国际市场。

See Also:

另见：

‘Thank You, Elon:’ Musk’s Longtime Aide Reportedly Fired Days After Public Praise

“谢谢你，埃隆：”据报道，马斯克的长期助手在公开赞扬几天后被解雇

Unilever’s previous attempt to break into the US razor market with the acquisition of Dollar Shave Club in 2016 proved disappointing. The company sold the business eventually after struggling to integrate it into the group.

联合利华2016年收购Dollar Shave Club试图进军美国剃须刀市场的尝试令人失望。该公司在努力将其整合到集团后，最终出售了该业务。

Under the leadership of CEO

在首席执行官的领导下

Fernando Fernandez

费尔南多·费尔南德斯

, Unilever is now focusing on rebalancing its portfolio away from low-growth food brands towards higher-margin personal care and wellbeing products. Earlier this year, Unilever acquired

联合利华现在正专注于将投资组合从低增长的食品品牌重新平衡到高利润的个人护理和健康产品。今年早些时候，联合利华收购了

Wild

狂野

, a premium, refillable cosmetics brand, and is reportedly seeking a buyer for healthy snack brand

，一个高端、可填充的化妆品品牌，据报道正在为健康零食品牌寻找买家

Graze

放牧

.

。

Why It Matters:

为什么这很重要：

The acquisition of Dr. Squatch after Unilever’s

联合利华收购Dr. Squatch之后

failed attempt

失败的尝试

to crack the US razor market suggests the company’s decision to shift its focus to the fast-growing men’s personal care segment.

进军美国剃须刀市场表明该公司决定将重心转移到快速增长的男性个人护理领域。

Unilever’s acquisition of Dr. Squatch is also a testament to the brand’s successful marketing strategies, including its

联合利华收购Dr. Squatch也证明了该品牌成功的营销策略，包括其

viral marketing campaigns

病毒式营销活动

and celebrity partnerships, which have contributed to its loyal customer base and rapid growth.

和名人合作，这些合作为其忠诚的客户基础和快速增长做出了贡献。

Price in Action:

行动中的价格：

Unilever closed at a price of $60.68, experiencing 1% drop. In pre-market trading, the stock price is trading at $60.85, according to

联合利华收盘价为 60.68 美元，下跌了 1%。据数据显示，在盘前交易中，该股票价格为 60.85 美元。

Benzinga Pro data.

Benzinga Pro 数据。

Benzinga’s Edge Stock Rankings

Benzinga的Edge股票排名

indicates Unilever stock shows moderate Momentum at the 64th percentile.

表明联合利华股票在第64个百分位显示出中等动能。

Know

知道

the stock value of other men’s grooming brands.

其他男性美容品牌的股票价值。

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Read Next:

接下来阅读：

NASA Denied Peter Beck An Internship 20 Years Ago So He Drew A Logo On A Napkin And Launched Rocket Lab — Now It’s A $15B Company

二十年前，NASA拒绝了彼得·贝克的实习申请，于是他在餐巾纸上画了一个标志，创办了火箭实验室——如今这家公司价值150亿美元。

Disclaimer:

免责声明：

This content was partially produced with the help of

此内容部分是在以下帮助下制作的

Benzinga Neuro

本辛加神经

and was reviewed and published by Benzinga editors.

并由Benzinga编辑审核和发布。

Photo courtesy: OleksSH / Shutterstock.com

照片来源：OleksSH / Shutterstock.com

UL

UL

Unilever PLC

联合利华公司

$60.90

60.90美元

0.36

0.36

%

%

Stock Score Locked: Edge Members Only

库存评分已锁定：仅限Edge会员

Benzinga Rankings give you vital metrics on any stock – anytime.

彭博排名为您提供任何股票的关键指标——随时。

Unlock Rankings

解锁排名

Edge Rankings

边缘排名

Momentum

动量

64.08

64.08

Growth

增长

39.48

39.48

Quality

质量

25.02

25.02

Value

值

28.32

28.32

Price Trend

价格趋势

Short

短的

Medium

中等

Long

长

Overview

概述

Market News and Data brought to you by Benzinga APIs

由Benzinga API提供的市场新闻和数据

© 2025 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

© 2025 Benzinga.com. Benzinga 不提供投资建议。保留所有权利。