医疗在线营销解决方案服务提供商ProSites完成收购GeniusVets，将其纳入LifeLearn品牌下，创建了一个综合性的兽医营销平台-动脉网

Rockbridge Growth Equity-backed ProSites Acquires GeniusVets, Creating a Comprehensive Veterinary Marketing Platform under its LifeLearn Brand

CISION 等信源发布 2025-12-18 01:00

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LifeLearn offers a full suite of website creation, digital marketing, client communications and education, and veterinary events management solutions

LifeLearn 提供一整套网站创建、数字营销、客户沟通与教育以及兽医活动管理解决方案。

DETROIT

底特律

，

Dec. 17, 2025

2025年12月17日

/PRNewswire/ -- Rockbridge Growth Equity ('Rockbridge'), a partnership-oriented middle market private equity firm, today announced that its portfolio company ProSites Inc., a provider of marketing and website services for dental, veterinary, accounting, and legal practices, has acquired GeniusVets, a veterinary marketing and engagement company.

/PRNewswire/ -- 以合作为导向的中型市场私募股权公司 Rockbridge Growth Equity（“Rockbridge”）今天宣布，其投资组合公司 ProSites Inc.（一家为牙科、兽医、会计和法律行业提供营销及网站服务的提供商）已收购了兽医营销与互动公司 GeniusVets。

Terms of the transaction were not disclosed..

交易条款未披露。

ProSites will combine GeniusVets with its LifeLearn brand, which offers digital marketing and client communication solutions for veterinary practices. The combined business will serve clients across the country and expand the platform to serve practices of every size and budget.

ProSites 将把 GeniusVets 与其提供兽医实践数字营销和客户沟通解决方案的 LifeLearn 品牌结合起来。合并后的业务将为全国客户提供服务，并扩展平台以服务于各种规模和预算的实践。

'As demand for veterinary services continues to rise, so has the need for better communications and marketing tools designed specifically with vets in mind,' said Spencer Hughes, Principal at Rockbridge. 'Bringing the advanced digital marketing tools of GeniusVets into LifeLearn's comprehensive AI-enabled digital marketing platform allows veterinarians to easily take control of their marketing campaigns and reach customers on multiple levels.

“随着对兽医服务的需求持续增长，对专门为兽医设计的更好沟通和营销工具的需求也随之增加，”洛克布里奇公司的斯宾塞·休斯表示。“将GeniusVets的先进数字营销工具引入LifeLearn全面的人工智能数字营销平台，使兽医能够轻松掌控他们的营销活动，并在多个层面接触客户。”

Rockbridge is proud to support the continued growth and evolution of ProSites and LifeLearn.'.

罗克布里奇很自豪能够支持ProSites和LifeLearn的持续成长和发展。

'We are excited to welcome the GeniusVets team to the ProSites and LifeLearn family as we continue to innovate and offer our clients the latest technology and AI tools,' said Dave Rutan, CEO of ProSites. 'Our focus is on measurable outcomes, clear value, and solutions that support animal health providers to deliver their services to the communities they serve.'.

“我们很高兴欢迎GeniusVets团队加入ProSites和LifeLearn大家庭，因为我们持续创新并为客户提供最新的技术和人工智能工具，”ProSites首席执行官Dave Rutan表示。“我们的重点是可衡量的成果、清晰的价值以及支持动物健康供应商向他们服务的社区提供服务的解决方案。”

Honigman served as legal advisor, Copper Run Capital served as financial advisor, and Lane Four Capital Partners served as debt advisor to ProSites and Rockbridge on the transaction. NXT Capital and Manulife provided financing for the transaction. Snell & Wilmer was the legal advisor and 733 Park was the financial advisor to GeniusVets on the transaction..

霍尼格曼担任法律顾问，铜跑资本担任财务顾问，四道资本合伙公司担任债务顾问，为ProSites和洛克布里奇在此次交易中提供服务。NXT资本和宏利金融为该交易提供了融资。斯内尔&威尔默是GeniusVets的法律顾问，733公园是其财务顾问。

About LifeLearn, Inc.

关于LifeLearn公司

LifeLearn provides digital marketing and client communication solutions for veterinary practices, including websites, search marketing, social media management, automated communications, educational content, and AI-powered chat. Learn more at

LifeLearn 为兽医诊所提供数字营销和客户沟通解决方案，包括网站、搜索引擎营销、社交媒体管理、自动化沟通、教育内容以及人工智能驱动的聊天服务。欲了解更多信息，请访问

www.lifelearn.com

。

About GeniusVets

关于GeniusVets

GeniusVets is a veterinary marketing and engagement company focused on improving pet health by connecting pet owners with trusted veterinarians and reliable, vet-authored information. GeniusVets equips independent practices with tools and content that helps to both strengthen client relationships and support sustainable growth.

GeniusVets 是一家兽医营销和参与公司，专注于通过将宠物主人与值得信赖的兽医及可靠、由兽医撰写的信息联系起来，改善宠物健康。GeniusVets 为独立诊所提供工具和内容，帮助加强客户关系并支持可持续增长。

Learn more at .

了解更多，请访问。

www.geniusvets.com

。

About ProSites

关于 ProSites

ProSites offers digital marketing and patient engagement solutions—including websites, dental SEO, paid ad solutions, review management, insurance verification, and more—to fill your schedule, reduce administrative work, and boost referrals—all with minimal effort from you, regardless of your dental specialty or career stage.

ProSites 提供数字营销和患者互动解决方案——包括网站、牙科SEO、付费广告解决方案、评价管理、保险验证等——以填满您的日程、减少行政工作并增加转诊量，而且无论您从事何种牙科专业或职业阶段，都能以最少的努力实现。

Learn more at .

了解更多，请访问。

www.prosites.com

。

About Rockbridge Growth Equity

关于洛克布里奇增长股权

Founded in 2007, Rockbridge Growth Equity is a middle-market private equity firm committed to helping both founder-operated and established companies accelerate growth and build long-term, sustainable value. Rockbridge combines the flexibility of a financial sponsor with the benefits of a strategic partnership by leveraging the firm's relationship with the Rock Family of Companies, which provides access to industry and functional expertise.

成立于2007年的Rockbridge Growth Equity是一家专注于中型市场的私募股权公司，致力于帮助创始人经营的企业和成熟公司加速增长，并建立长期、可持续的价值。Rockbridge通过利用与Rock Family of Companies的关系，将财务赞助商的灵活性与战略合作伙伴关系的优势相结合，从而获得行业和职能方面的专业知识。

Rockbridge has regulatory assets under management of over $1.7 billion across its target sectors: e-Commerce and Marketing Services, Financial Services and .

洛克布里奇在其目标领域——电子商务和营销服务、金融服务等——管理的监管资产超过17亿美元。

Fintech

金融科技

, Tech-Enabled Products and Services, and Digital Media. For more information, please visit

科技产品和服务以及数字媒体。欲了解更多信息，请访问

www.rbequity.com

。

Media Contact for Rockbridge:

媒体联系人（Rockbridge）：

Jennifer Hurson

詹妮弗·赫尔森

Lambert by LLYC