班克斯集团将收购So Good So You，这是一家领先的健康饮品和饮料品牌-动脉网

Bansk Group to Acquire So Good So You, A Category-Leading Wellness Shot and Beverage Brand

PR Newswire 等信源发布 2026-03-24 22:00

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Positions Brand to Further Expand Distribution, Drive Innovation, and Build the Category

定位品牌以进一步扩大分销、推动创新和打造品类

NEW YORK

纽约

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March 24, 2026

2026年3月24日

/PRNewswire/ -- Bansk Group ('Bansk'), a consumer-focused private investment firm dedicated to building distinctive consumer brands, today announced that it has entered into a definitive agreement to acquire a majority interest in So Good So You (or the 'Company'), a fast-growing functional wellness brand best known for its category-leading refrigerated wellness shots.

/PRNewswire/ -- Bansk Group（“Bansk”），一家专注于消费品的私人投资公司，致力于打造独具特色的消费品牌，今天宣布已达成最终协议，收购So Good So You（或“公司”）的多数股权。So Good So You是一家快速增长的功能性健康品牌，以其在冷藏健康饮品领域的领先地位而闻名。

So Good So You co-founders, Rita Katona and Eric Hall, will continue as equity holders, will maintain a seat on the board of directors, and are excited to deliver the Company's next stage of growth. Prelude Growth Partners will exit its minority investment in the Company as part of the transaction. Terms of the transaction were not disclosed..

So Good So You 的联合创始人丽塔·卡托纳 (Rita Katona) 和埃里克·霍尔 (Eric Hall) 将继续作为股东，保留董事会席位，并期待推动公司进入下一个增长阶段。序曲成长伙伴 (Prelude Growth Partners) 将在本次交易中退出其在公司的少数股权投资。交易条款尚未披露。

Founded in 2014 with the mission of making wellness simple, accessible, and effective, So Good So You has established itself as a pioneer and the category leader in the rapidly growing wellness shots category. The brand offers a broad portfolio of great‑tasting, refrigerated shots formulated with high‑quality, organic ingredients designed to support a range of everyday wellness needs, including immunity, energy, digestion, and mood.

成立于2014年，使命是让健康变得简单、可及且有效，So Good So You 已成为快速增长的健康饮品领域的先驱和品类领导者。该品牌提供一系列口感出色、冷藏保存的饮品，采用高品质有机成分配方，旨在满足多种日常健康需求，包括免疫力、能量、消化和情绪。

Over the past four years, So Good So You has grown sales more than fivefold, driving meaningful category expansion and becoming the #1 wellness shot brand across total U.S. Multi-Outlet channels..

在过去的四年里，So Good So You 的销售额增长了五倍多，推动了品类的显著扩展，并成为美国多渠道销售中排名第一的健康饮品品牌。

So Good So You is a certified B Corporation and has built its business around sustainability, transparency, and a deep commitment to its people and the communities it serves.

So Good So You 是一家经过认证的共益企业，其业务围绕可持续性、透明度以及对其员工和所服务社区的深切承诺而建立。

'So Good So You is a category‑leading brand with a powerful combination of functional efficacy, great taste, and an authentic, purpose‑driven mission,' said Brian O'Connor, Senior Partner and Chief Investment Officer at Bansk Group. 'Consumers are increasingly seeking convenient, food-as-medicine solutions that fit seamlessly into their daily routines.

“‘So Good So You’是一个品类领先的品牌，集功能性功效、美味和真实、目标驱动的使命于一体，”Bansk Group的高级合伙人兼首席投资官布赖恩·奥康纳表示。“消费者越来越倾向于寻找方便的、可无缝融入日常生活的食物即药物解决方案。”

So Good So You has been instrumental in developing the category through its high-quality products, continued sales and marketing investments, and exciting innovation across function, flavor, and format. Equally as important, the company has built a differentiated brand grounded in responsible business practices and with a clear commitment to people and the planet – values that fully align with our long‑term approach to value creation and sustainability.

So Good So You 通过其高品质的产品、持续的销售和营销投入，以及在功能、口味和形式上的创新，对这一品类的发展起到了关键作用。同样重要的是，该公司建立了一个差异化的品牌，立足于负责任的商业实践，并对人类和地球有着明确的承诺——这些价值观完全符合我们对价值创造和可持续发展的长期理念。

We are excited to partner with the entire So Good So You team to support the category and the brand's next phase of growth.'.

我们很高兴与So Good So You的整个团队合作，支持这一品类和品牌下一阶段的增长。

'So Good So You was founded to amplify positive impact,' said co-founder and Chief Brand Officer, Rita Katona. 'Throughout our journey, we've focused on making wellness accessible through intuitive functions, delicious flavors, and real-food ingredients, while honoring our ESG principles as a B Corp.

“‘So Good So You’的创立旨在扩大积极影响，”联合创始人兼首席品牌官丽塔·卡托纳表示。“在我们的旅程中，我们一直专注于通过直观的功能、美味的口味和真正的食材让健康变得触手可及，同时恪守我们作为B Corp的ESG原则。”

We are incredibly grateful to the consumers who recognized our authenticity and quality, and to the many supportive retail partners who helped connect our brand with their guests. I couldn't be more proud of the talented and dedicated So Good So You team members who have made this growth possible, and I am excited for our continued success with the support of the Bansk team, as we expand the brand mission and reach even more consumers.'.

我们非常感谢那些认可我们的真实性和品质的消费者，也感谢众多支持我们的零售合作伙伴，他们帮助我们的品牌与顾客建立了联系。我为我们才华横溢且敬业的So Good So You团队成员感到无比自豪，正是他们促成了这一增长。在Bansk团队的支持下，随着我们扩展品牌使命并触及更多消费者，我对我们的持续成功充满期待。

Eric Hall, co-founder and Chief Executive Officer, shared, 'Bansk is deeply aligned with our core values around sustainability and investment in people, and their track record of scaling purpose‑driven consumer brands makes them the ideal partner for So Good So You's next chapter. With Bansk's support, we look forward to expanding our reach and continuing to deliver products that help consumers feel good every day.

埃里克·霍尔，联合创始人兼首席执行官分享道：“Bansk与我们在可持续性和人力投资方面的核心价值观高度一致，他们扩展目标驱动型消费品牌的过往记录使他们成为So Good So You下一阶段的理想合作伙伴。在Bansk的支持下，我们期待扩大我们的影响力，并继续提供帮助消费者每天感觉良好的产品。”

We are grateful for the support from our prior investors, including Prelude Growth Partners.'.

我们感谢包括Prelude Growth Partners在内的早期投资者的支持。

Neda Daneshzadeh, co-founder and Managing Partner at Prelude Growth Partners, added, 'We have been so proud to support So Good So You on its truly remarkable journey, and we look forward to seeing all they will accomplish.'

内达·达内什扎德（Neda Daneshzadeh），序曲成长伙伴公司的联合创始人兼管理合伙人补充道：“我们非常自豪能够支持‘如此美好如此你’品牌的非凡旅程，我们期待看到他们将取得的所有成就。”

Transaction Advisors

交易顾问

Lazard and Stifel acted as financial advisors to Bansk and Kirkland & Ellis acted as legal counsel. Piper Sandler acted as financial advisor to So Good So You and Faegre Drinker LLP acted as legal counsel.

拉扎德和斯蒂费尔担任Bansk的财务顾问，柯克兰&埃利斯担任法律顾问。派珀·桑德勒担任So Good So You的财务顾问，斐格毕迪律师事务所担任法律顾问。

About Bansk Group

关于万斯集团

Founded in 2019, Bansk Group is a New York-based private investment firm focused on investing in and building distinctive consumer brands. With over $5 billion in assets under management, the firm partners with differentiated brands across four primary consumer categories: personal care, consumer health, food & beverage, and household products..

Bansk Group 成立于2019年，是一家总部位于纽约的私人投资公司，专注于投资和打造独特的消费品品牌。该公司管理着超过50亿美元的资产，与四个主要消费品领域的差异化品牌合作：个人护理、消费健康、食品饮料以及家居产品。

Bansk's tenured group of investors and operators have invested more than $30 billion of equity capital across more than 40 transactions with some of the most innovative and well-known consumer companies in the world. With more than three decades of investment experience in the consumer products industry, a global network of relationships, and a tested value creation playbook, Bansk seeks to partner with exceptional founders and management teams to drive outsized organic and acquisitive growth and to position brands for enduring long-term success in the evolving consumer landscape.

Bansk的经验丰富的投资者和运营者团队已经在40多笔交易中投资了超过300亿美元的股权资本，涉及一些全球最具创新性和知名度的消费品公司。凭借在消费品行业三十多年的投资经验、全球关系网络以及经过验证的价值创造策略，Bansk致力于与杰出的创始人和管理团队合作，推动超常的有机增长和收购增长，并使品牌在不断变化的消费市场中取得持久的长期成功。

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www.banskgroup.com

About So Good So You

关于So Good So You

So Good So You is the #1 wellness shot brand across total U.S. Multi-Outlet channels, helping people support everyday health with deliciously powerful functional beverages. Founded in Minneapolis, Minnesota by husband and wife team Rita Katona and Eric Hall, the company blends organic cold-pressed fruits and vegetable juices with functional ingredients like probiotics, vitamins, and adaptogens to create bold, fruit-forward wellness shots made for real life.

So Good So You 是美国多渠道销售的头号健康饮品品牌，通过美味且功效强大的功能饮料帮助人们支持日常健康。公司由丈夫埃里克·霍尔 (Eric Hall) 和妻子丽塔·卡托纳 (Rita Katona) 在明尼苏达州明尼阿波利斯创立，将有机冷榨水果和蔬菜汁与益生菌、维生素和适应原等功能性成分混合，打造出果香浓郁、适合真实生活的健康饮品。

Built on the belief that wellness should be joyful and accessible, So Good So You focuses on simple ingredients, vibrant flavors, and real functional benefits. Each refrigerated shot is designed to support everyday needs like immunity, digestion, energy, and focus, making it easy to care for your body in one quick sip..

So Good So You 坚信健康应该是愉悦且人人可及的，因此专注于简单成分、鲜活风味和真实的功效。每一款冷藏小瓶饮品都旨在满足日常需求，如免疫力、消化、能量和专注力，让您轻松一口，快速呵护身体健康。

A proud B Corp, the company produces its shots in Minneapolis at its own certified zero-waste facility powered 100% by renewable energy, and operates with a commitment to supporting the health of both people and planet. A three-time Bain Insurgent Brand, So Good So You is one of the fastest growing brands in the functional beverage space, appearing on the Inc.

作为一家自豪的B Corp企业，该公司在其位于明尼阿波利斯的经认证的零废弃设施中生产产品，该设施100%由可再生能源供电，并以支持人类和地球健康的承诺进行运营。So Good So You三次被评为Bain Insurgent品牌，是功能性饮料领域增长最快的品牌之一，并荣登《Inc.》杂志榜单。

5000 list of fastest growing companies for six consecutive years. So Good So You is available at retailers nationwide, and recently launched a line of sparkling energy drinks nationally with Target..

连续六年入选增长最快的5000家公司榜单。So Good So You在全国各地的零售商有售，并且最近与Target合作在全国范围内推出了一条气泡能量饮料产品线。

About Prelude Growth Partners

关于序曲成长伙伴

Prelude Growth Partners is a leading consumer-focused growth equity firm that supports brands made for the new modern consumer. By partnering with founders and CEOs, Prelude Growth Partners provides deep category experience, value-added operational support, and a broad network to power the high potential, fast-growing consumer brands of tomorrow.

Prelude Growth Partners是一家领先的专注于消费者的成长型股权投资公司，支持为新时代现代消费者打造的品牌。通过与创始人和首席执行官合作，Prelude Growth Partners提供深厚的品类经验、增值的运营支持以及广泛的网络，助力未来高潜力、快速增长的消费品牌。

Prelude Growth Partners seeks to make investments of $15 million to $75 million in each company, across branded consumer categories including food & beverage, health & wellness, beauty & personal care, pet and other consumer product and service companies. Representative past and current partner investments include: Bachan's, Made Good, Perelel, Blueland, Skin Pharm, Summer Fridays, Naturium, Sol de Janeiro, Banza, Fly By Jing and Westman Atelier.

序曲成长伙伴公司寻求在每个企业投资1500万至7500万美元，涵盖食品饮料、健康养生、美容和个人护理、宠物及其他消费品和服务公司等品牌消费品类别。代表性的过去和当前合作伙伴投资包括：Bachan's、Made Good、Perelel、Blueland、Skin Pharm、Summer Fridays、Naturium、Sol de Janeiro、Banza、Fly By Jing和Westman Atelier。

For additional information on Prelude Growth Partners, please visit .

有关Prelude Growth Partners的更多信息，请访问。

www.preludegrowth.com

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Contacts

联系人

Bansk Group

班斯克集团

Woomi Yun / Erik Carlson / Madeline Jones

云武米 / 埃里克·卡尔森 / 马德琳·琼斯

Joele Frank, Wilkinson Brimmer Katcher

乔伊尔·弗兰克，威尔金森·布里默·卡彻