The Funding Round Led by Alliance Consumer Growth (ACG) and Impact Capital Supports Omnichannel Expansion and Category Innovation as Create Broadens Retail Presence

由Alliance Consumer Growth（ACG）和Impact Capital领投的融资支持了Create在全渠道扩展和品类创新方面的发展，同时其零售业务也在不断扩大。

NEW YORK

纽约

,

，

March 30, 2026

2026年3月30日

/PRNewswire/ --

/PRNewswire/ --

Create Wellness

创建健康

, the company behind the world's leading creatine gummy, today announced it has raised

，这家世界领先的肌酸软糖背后的公司，今天宣布它已经筹集了

$20 million in growth capital.

2000万美元的增长资本。

Create plans to use the Series B funding to accelerate its next phase of growth, including expanding retail distribution, investing in consumer education, advancing product innovation, and scaling marketing efforts to support the mainstream adoption of creatine as a core component of modern wellness routines..

制定使用B轮融资的计划，以加速其下一阶段的增长，包括扩大零售分销、投资消费者教育、推动产品创新以及扩大营销力度，以支持肌酸作为现代健康习惯的核心组成部分的主流应用。

The round was led by

本轮融资由

Alliance Consumer Growth (ACG)

消费者增长联盟 (ACG)

, along with

，以及

Impact Capital

影响力资本

- the family office of CPG entrepreneur Mike Repole, known for co-founding major CPG brands like vitaminwater and BODYARMOR - and included participation from existing company investor

- CPG企业家迈克·雷波尔（Mike Repole）的家族办公室，他因共同创立了诸如vitaminwater和BODYARMOR等主要CPG品牌而闻名 - 并包括现有公司投资者的参与

Unilever Ventures.

联合利华创投。

'Create Wellness is one of the most exciting emerging brands in the VMS industry. They've created best-in-class products in a large, fast-growing category. Create is making creatine accessible, delicious, and convenient for a whole new set of consumers who may not have considered it before,' said Josh Goldin, Co-Founder of Alliance Consumer Growth..

“Create Wellness 是 VMS 行业中最令人兴奋的新兴品牌之一。他们在庞大且快速增长的类别中创造了顶级产品。Create 让肌酸变得可口、便捷，吸引了以往可能未曾考虑过的全新消费者群体，”Alliance Consumer Growth 的联合创始人乔什·戈尔丁表示。

'Creatine is one of the most trusted supplements in the world, and Create is redefining how it connects with today's wellness-driven consumers. By making creatine more accessible and appealing, the brand is resonating with a broader audience,' said Mike Repole, Founder of Impact Capital. 'Our team has expertise in scaling emerging brands and we are excited to support Create's next phase of growth.'.

“肌酸是世界上最值得信赖的补剂之一，而Create正在重新定义它与当今追求健康的消费者之间的联系。通过让肌酸更易获得且更具吸引力，该品牌正在引起更广泛受众的共鸣，”Impact Capital创始人迈克·雷波利表示。“我们的团队在扩展新兴品牌方面拥有专业知识，我们很高兴能支持Create下一阶段的增长。”

Create has quickly emerged as a leader in the category, fueled by strong omnichannel growth and retail expansion. Following nationwide retail rollout across Target, The Vitamin Shoppe, and Sprouts in October 2025, the brand has maintained its position as a top-selling creatine gummy at each retailer since launch, with additional distribution in GNC, Wegmans, Amazon, and direct-to-consumer.

Create迅速崛起成为该类别的领导者，得益于强大的全渠道增长和零售扩张。在2025年10月于Target、The Vitamin Shoppe和Sprouts完成全国零售铺货后，该品牌自推出以来一直保持在每家零售商中作为最畅销的肌酸软糖的地位，同时进一步扩展到GNC、Wegmans、亚马逊以及直接面向消费者的渠道分销。

The company has also scaled from five full-time employees in late 2025 to 25 today, adding senior leaders including Beckley Mason (former VP, Brand & Creative at AG1), Jakob Zeh (former SVP, Commercial Sales at Vital Proteins), and executives from Mammoth Brands, SmartSweets, and The Farmer's Dog..

该公司还从 2025 年底的五名全职员工扩展到如今的 25 名，新增了包括贝克利·梅森（前 AG1 品牌与创意副总裁）、雅各布·泽（前 Vital Proteins 商业销售高级副总裁）以及来自 Mammoth Brands、SmartSweets 和 The Farmer's Dog 的高管等资深领导者。

'This investment is a validation of where creatine is headed, and of Create's position as the category leader,' said Sienna McCormick, co-CEO of Create Wellness. 'We've built the most trusted creatine brand in the market. With ACG, Impact Capital, and Unilever Ventures behind us, we're well-positioned to take this brand to every consumer who should be taking creatine, which in our view is essentially everyone.'.

“这项投资验证了肌酸的发展方向，以及Create作为品类领导者的地位，”Create Wellness的联合首席执行官西耶娜·麦考密克表示，“我们已经建立了市场上最值得信赖的肌酸品牌。有了ACG、Impact Capital和联合利华创投的支持，我们有能力将这个品牌带给每一位应该服用肌酸的消费者，我们认为这几乎就是所有人。”

In tandem with the funding, Create is expanding product categories with the launch of

与资金投入同步，Create公司正在通过推出新产品类别来扩展其产品线。

Creatine + Electrolytes

肌酸 + 电解质

, a new multi-functional format that combines 5g of creatine monohydrate, a balanced electrolyte profile including sodium, potassium, and magnesium, and 1g of taurine to support hydration, energy, and cognitive performance. As a brand solely focused on creatine, Create is doubling down on product quality and flavor innovation to expand how consumers incorporate the supplement into daily wellness routines.

，一种新型多功能配方，结合了5克一水肌酸、包括钠、钾和镁的均衡电解质成分，以及1克牛磺酸，有助于补水、提供能量和提升认知表现。作为一家专注于肌酸的品牌，Create正在加倍提高产品质量和口味创新，以拓展消费者将该补品融入日常健康习惯的方式。

The product will be available on Create's website, Amazon, and exclusively in-store at Target, where the launch will double the brand's distribution just six months after its initial rollout..

该产品将在 Create 的网站、亚马逊以及 Target 商店独家发售，此次上市将使该品牌在首次推出仅六个月后分销量翻倍。

'When we first partnered with Dan and Sienna, we saw the opportunity for creatine to evolve from a niche performance product into a mainstream supplement. Create has executed against that vision, combining innovation and a deep focus on product quality with a highly accessible consumer proposition to unlock the next phase of growth for the category,' said Izzy Hemington, Principal at Unilever Ventures..

“当我们最初与丹和西耶娜合作时，我们就看到了肌酸从一个小众的性能产品发展成为主流补品的机会。Create 已经实现了这一愿景，将创新和对产品质量的深度关注与一个高度可及的消费者主张相结合，从而开启了该品类的下一个增长阶段，”联合利华风险投资公司负责人伊兹·赫明顿表示。

'Our consumers have built creatine into their daily routines,' said Dan McCormick, co-CEO of Create Wellness. 'The new products, packaging and formats make it easier than ever to take Create anywhere. And our new brand identity, backed-up by best-in-class NSF for Sport Certified products, reflects what we've always believed: creatine is for everyone.'.

“我们的消费者已经将肌酸融入了他们的日常生活，”Create Wellness的联合首席执行官丹·麦考密克表示。“新产品、包装和形式让随时随地使用Create变得更加容易。我们全新的品牌形象，加上获得NSF Sport认证的最佳产品，反映了我们一直以来的信念：肌酸适合每个人。”

Creatine + Electrolytes is available beginning today at

肌酸 + 电解质从今天开始供应

trycreate.co

trycreate.co

and will begin rolling out in Target stores nationwide starting April 12, 2026. To learn more about Create Wellness, visit the brand's website or follow along at

并将于2026年4月12日开始在全国范围内的Target商店推出。要了解更多关于Create Wellness的信息，请访问该品牌的网站或关注

@trycreate

@尝试创建

on Instagram.

在Instagram上。

About Create Wellness, Inc.

关于创建健康公司

Create Wellness, Inc. is a creatine brand headquartered in New York, NY. The company popularized the creatine monohydrate gummy and is the category leader across major retail and e-commerce channels. Create's products use best-in-class ingredients, are third-party tested for potency by Eurofins, and are NSF for SportⓇ Certified.

Create Wellness, Inc. 是一家总部位于纽约的肌酸品牌。该公司普及了单水肌酸软糖，并在各大零售和电子商务渠道中处于品类领先地位。Create 的产品采用一流成分，经过欧陆科技集团 (Eurofins) 第三方效力测试，并获得 NSF SportⓇ 认证。

Create's mission is to make the proven benefits of creatine - for strength, recovery, and cognitive performance - accessible to everyone..

创造使命是让肌酸的已被证实的力量、恢复和认知表现等益处为每个人所用。

About Alliance Consumer Growth

关于联盟消费者增长

Alliance Consumer Growth (ACG) is a leading growth equity fund investing in the next generation of 'rising star' consumer brands. Since 2011, ACG has partnered with high-growth, emerging brands across the food, beverage, beauty, wellness, pet, and apparel sectors. ACG's portfolio includes some of the industry's most recognizable past and current success stories including Shake Shack, OUAI Haircare, Suja Juice, KRAVE Jerky, Milk Makeup, Tata Harper, barkTHINS, SKIMS, Mammoth Brands, Athletic Brewing Company, Momofuku Goods, INNBEAUTY Project, and The Honest Kitchen, among others..

Alliance Consumer Growth (ACG) 是一家领先的成长型股权基金，专注于投资下一代“新星”消费品牌。自2011年以来，ACG与食品、饮料、美容、健康、宠物和服装领域的高增长新兴品牌合作。ACG的投资组合包括行业中一些最知名的过去和当前的成功案例，例如Shake Shack、OUAI护发、Suja果汁、KRAVE肉干、Milk Makeup、Tata Harper、barkTHINS、SKIMS、Mammoth Brands、Athletic Brewing Company、Momofuku Goods、INNBEAUTY Project和The Honest Kitchen等。

About Impact Capital

关于影响力资本

Founded in 2022, Impact Capital was created by Mike Repole, a successful serial entrepreneur with a proven track record of creating, building, and investing in billion-dollar brands, including vitaminwater, smartwater, Pirate's Booty, Kind Bars, and BODYARMOR. Impact Capital is the private equity group of Repole's family office, Driven Capital.

成立于2022年，Impact Capital由迈克·雷波利（Mike Repole）创立，他是一位成功的连续创业者，拥有创建、发展和投资数十亿美元品牌的成功记录，包括vitaminwater、smartwater、Pirate's Booty、Kind Bars和BODYARMOR。Impact Capital是雷波利家族办公室Driven Capital的私募股权集团。

Impact Capital is comprised of a team of seasoned operators, marketers, and brand-builders with experience from brand inception to successful exit, focused on finding, nurturing, and growing brands that have untapped potential in their industries. Impact Capital's current investment portfolio consists of several companies including NOBULL, JUNKLESS, and the United Football League..

影响力资本由一群经验丰富的运营者、营销人员和品牌建设者组成，他们拥有从品牌创立到成功退出的完整经验，专注于寻找、培育和发展那些在各自行业中具有未开发潜力的品牌。影响力资本当前的投资组合包括多家公司，如NOBULL、JUNKLESS以及联合足球联盟。

About Unilever Ventures

联合利华创投简介

Unilever Ventures

联合利华创投

,

，

the venture and growth capital arm of Unilever, empowers a new breed of forward-thinking entrepreneurs with ground-breaking ideas. Our mission extends beyond capital provision; we support founders to cultivate distinctive brands and innovative technology solutions that resonate on a global scale. We invest from Seed to Series B in beauty, personal care and wellbeing, backing science-led innovation and technology platforms that enable modern brands.

联合利华的风险与成长资本部门，助力一批具有开创性思维、拥有突破性创意的企业家。我们的使命不仅仅是提供资金，还支持创始人打造具有全球影响力的独特品牌和创新技术解决方案。我们投资于种子轮到B轮融资阶段的美容、个人护理及健康领域，支持以科学为主导的创新和技术平台，赋能现代品牌。

Our investment focus spans North America, Europe and South Asia..

我们的投资重点涵盖北美、欧洲和南亚。

CONTACT:

联系人：

[email protected]

电子邮件地址

SOURCE Create Wellness

源创健康

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