The strategic purchase brings a quick, effective workout style to the company, opening up new opportunities for franchisees across the country.

这一战略性收购为公司带来了一种快速、有效的锻炼方式，为全国各地的加盟商打开了新的机会。

CHARLOTTESVILLE, Va.

夏洛茨维尔，弗吉尼亚州

,

，

April 1, 2026

2026年4月1日

/PRNewswire/ --

/PRNewswire/ --

Extraordinary Brands

卓越品牌

, a leading health and wellness franchisor focused on helping entrepreneurs build, scale and thrive in boutique fitness, today announced the acquisition of

，一家专注于帮助企业家在精品健身领域建立、扩展和繁荣的领先健康与保健特许经营商，今天宣布收购了

Basecamp Fitness

基础健身

, a high-intensity interval training (HIIT) franchise known for its efficient, results-driven workouts and strong community engagement.

，一家以高效、结果导向的训练和强大的社区参与而闻名的高强度间歇训练（HIIT）特许经营店。

The addition of Basecamp Fitness further diversifies Extraordinary Brands' growing portfolio of boutique fitness concepts (including

Basecamp Fitness的加入进一步丰富了Extraordinary Brands不断增长的精品健身概念组合（包括

CycleBar

周期条

,

，

Rumble Boxing

拳击风云

,

，

Row House

排屋

and

和

NEIGHBORHOOD barre

邻里酒吧

) and reinforces its commitment to scaling high-potential brands through operational excellence, franchisee support and strategic investment.

）并重申了其通过运营卓越、加盟商支持和战略投资来扩大高潜力品牌的承诺。

'This is exactly the type of brand we look for - a concept with a strong foundation, a clear value proposition and meaningful mission,' said

“这正是我们寻找的品牌类型——一个拥有坚实基础、清晰价值主张和有意义使命的概念，”

Paul Flick

保罗·弗利克

, CEO of Extraordinary Brands. 'Basecamp Fitness delivers an incredible workout experience in a highly efficient format, and we see a significant opportunity to enhance the model, invest in the infrastructure and help franchisees grow strong, profitable businesses.'

，非凡品牌公司的首席执行官。“Basecamp Fitness以高效的格式提供了一种令人难以置信的健身体验，我们看到了一个重要的机会来改进这一模式，投资于基础设施，并帮助加盟商发展强大且盈利的企业。”

Basecamp Fitness, previously owned by Purpose Brands, has built a loyal following with its 35-minute HIIT workouts designed to deliver results in less time, an offering that resonates strongly with today's busy consumers. With locations operating coast-to-coast, the brand enters the Extraordinary Brands portfolio with an established footprint and a solid base of franchisees..

Basecamp Fitness此前由Purpose Brands拥有，凭借其专为在更短时间内出效果而设计的35分钟高强度间歇训练（HIIT），建立了忠实的客户群，这一特色与当今忙碌的消费者产生了强烈共鸣。该品牌在全国各地设有分店，进入Extraordinary Brands旗下时已拥有成熟的业务版图和坚实的加盟商基础。

'Basecamp has all the right ingredients, including a compelling modality with engaged members and operators,' Flick said. 'It is a brand poised for growth, and that's where Extraordinary Brands will focus.'

弗利克说：“Basecamp 拥有所有正确的要素，包括拥有投入的成员和运营者的引人注目的模式。这是一个为增长做好准备的品牌，这正是非凡品牌将要聚焦的地方。”

Extraordinary Brands plans to integrate Basecamp Fitness into its shared services platform, providing centralized marketing, operational support, franchise development and technology enhancements designed to drive efficiency and long-term growth.

非凡品牌计划将 Basecamp Fitness 整合到其共享服务平台中，提供集中的营销、运营支持、特许经营开发和技术改进，旨在提高效率并推动长期增长。

'We're very good at taking an existing model and making it more efficient for future franchisees,' Flick said. 'As we scale the footprint and add more units, the value of each location increases and that's where we create real momentum for the brand.'

“我们非常擅长将现有模式变得更高效，以适应未来加盟商的需求，”弗里克说。“随着我们扩大规模、增加更多门店，每个地点的价值都会提升，这就是我们为品牌创造真正动力的地方。”

As part of the transition, Extraordinary Brands will make immediate investments in Basecamp Fitness's technology stack, franchise development engine and overall brand infrastructure.

作为过渡的一部分，非凡品牌将立即投资于基础健身的技术堆栈、特许经营发展引擎及整体品牌基础设施。

'We're going to evaluate the technology, stand up a more focused franchise development program and invest in the systems that support both franchisees and members,' said

“我们将评估这项技术，建立一个更专注的特许经营发展计划，并投资于支持特许经营商和会员的系统，”

Katy Richardson

凯蒂·理查森

, Chief Operating Officer of Extraordinary Brands. 'This is about building a strong foundation so the brand can reach its full potential.'

，非凡品牌首席运营官。“这是为了建立一个坚实的基础，使品牌能够充分发挥其潜力。”

Richardson emphasized that the acquisition aligns with Extraordinary Brands' broader strategy of identifying strong concepts that can benefit from additional support, resources and operational discipline.

理查森强调，此次收购与非凡品牌更广泛的策略一致，即识别出那些能够从额外支持、资源和运营纪律中受益的强大概念。

'When you bring a brand into a platform like this, you're not replacing what made it special, you're enhancing it,' Richardson said. 'We're focused on strengthening operations, improving access to tools and making it easier for franchisees to run successful studios day in and day out.'

“当你将一个品牌引入像这样的平台时，你并不是在取代让它独特的东西，而是在增强它，”理查森说。“我们专注于加强运营，改善工具的获取途径，并让加盟商能够更轻松地日复一日地经营成功的工作室。”

Basecamp Fitness offers a streamlined, high-energy studio model with relatively low staffing requirements, typically 8 to 12 employees per location, and a class format that supports higher daily utilization. The brand's efficient footprint and turnkey design make it an attractive opportunity for both single-unit and multi-unit operators..

Basecamp Fitness提供了一个精简、高能量的工作室模式，人员配置要求相对较低，通常每个地点仅需8到12名员工，并且其课程形式支持更高的日常使用率。该品牌的高效空间利用和即用型设计使其成为单店和多店经营者的理想机会。

With open markets across the U.S., and increasing demand for time-efficient fitness solutions, Extraordinary Brands sees Basecamp Fitness as well-positioned for accelerated expansion.

美国各地市场开放，对节省时间的健身方案需求不断增加，Extraordinary Brands认为Basecamp Fitness处于加速扩张的有利位置。

'This is a brand that fits perfectly into today's lifestyle,' Richardson said. 'People want results, but they also want efficiency. Basecamp delivers both, and now we have the opportunity to scale that experience to more communities across the country.'

“这是一个完美契合当今生活方式的品牌，”理查森说。“人们想要结果，但也想要效率。Basecamp 两者都能提供，现在我们有机会将这种体验扩展到全国更多的社区。”

To learn more about franchising with Extraordinary Brands, visit

要了解更多关于与非凡品牌特许经营的信息，请访问

here

这里

and

和

here

这里

.

。

About Extraordinary Brands

关于非凡品牌

Founded by Paul Flick in 2022, Extraordinary Brands is a multi-brand franchisor platform specializing in boutique fitness and wellness concepts. The company empowers entrepreneurs to launch, scale and grow standout studio brands through a shared services model and operational consistency. Its expanding portfolio now includes CycleBar (indoor cycling), Rumble (boxing-inspired group fitness), Row House (rowing-based HIIT), NEIGHBORHOOD barre (barre), and Basecamp Fitness (HIIT).

Extraordinary Brands 由保罗·弗利克于2022年创立，是一个多品牌特许经营平台，专注于精品健身与健康理念。公司通过共享服务模式和运营一致性，助力创业者推出、扩展并发展出众的健身工作室品牌。其不断扩展的品牌组合现包括CycleBar（室内骑行）、Rumble（拳击灵感团体健身）、Row House（基于划船的高强度间歇训练）、NEIGHBORHOOD barre（把杆健身）以及Basecamp Fitness（高强度间歇训练）。

Extraordinary Brands continues to pursue growth across Pilates, spin, HIIT, barre and recovery verticals, with a focus on franchisee success and long-term brand revitalization. Visit .

非凡品牌继续在普拉提、动感单车、高强度间歇训练（HIIT）、芭蕾把杆训练和恢复等多个垂直领域追求增长，专注于加盟商的成功和品牌的长期振兴。访问 。

www.extraordinarybrands.com

www.extraordinarybrands.com

to learn more.

了解更多。

SOURCE Extraordinary Brands

来源：非凡品牌

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