Saint Bella Valued at Nearly $100 Million After Series B Financing

According to iyiou.com, maternity brand Santa Bella and its parent company Primecare International ("Primecare") has closed a series B round of financing, which was an exclusive strategic investment from Hong Kong-listed Sun Hung Kai & Co.  Santa Bella is valued at nearly $100 million after the latest round. Previously, Saint Bella has completed two rounds with a total amount of tens of millions dollars from well-known investment companies such as Tangzhu Enterprise Management Consulting Co., Ltd. and Gaorong Capital.

Primecare is a new home care brand focusing on serving high-yielding families, with business covering maternal and child care, parenting, nursing training and other segments. Xiang Hua, founder of Primecare, said proceeds of this financing would be mainly used for the expansion of physical stores, online home health management service and the upgrading of digitalization.

As a luxury maternity hotels brand under Primecare, Saint Bella was founded in 2017. It has settled into six-star luxury hotels around the world, focusinf on high-net-worth families aged 22-36. At present, Saint Bella has opened stores in Beijing Hangzhou, Chengdu and Shenzhen.

Saint Bella abandoned the traditional management form of maternity hotels, implementing the 24-hour one-to-one nursing mode, and adopted an all-nurse team to customize high-quality nursing services for customers. With scientific nursing, Saint Bella also offers high-end art therapy courses to protect the spiritual world of the mother, favored by many stars and consumers.

At present, Primecare has made a whole closed-loop with connection of service, education and data, and has become a leading enterprise in the field of maternal and child health.

Sun Hung Kai & Co. is an investment firm headquartered in Hong Kong. Since its foundation in 1969, the group has owned and operated market businesses in financial services. Leveraging on its heritage, experience and network, the group aims to generate long-term capital growth for its shareholders through a diverse yet complementary portfolio of businesses and investments in multi-asset classes. The group currently has about HK$40 billion in total assets.