According to PEdaily.cn, China's leading online weight and health management company Boohee announced that the company has recently completed the Series C round of financing, led by Fosun International.
Ma Haihua, founder and CEO of Boohee, said, "after the completion of this round, we will promote product research and development, to create a closed-loop of services along the path of 'health data + health content + health products'."
Boohee is a new economy company focusing on health management and consumption. The company has upgraded from meeting the demand of reducing fat through weight management to the demand of young families in daily life, providing consumers with comprehensive diet and nutrition management services, health products and health solutions.
As a new consumer healthcare platform, Boohee has built the most accurate food nutrition database with the fastest updating in China since 2008. The company provides health management tools such as the Boohee App, Wechat Mini-Program for eighty million users recording their weight and health data, asking for food quantity of heat, and manage their data. Boohee also developed its own brands such as the Easy Fun, Easy Ace, Easy Fan, and other health products and solutions, to help users solve health problems.
Transformed from a weight and health management tool into a health consumption platform, Boohee has created about 100 self-brand products, covering breakfast, meal replacement, meal addition and other food scenarios. Among them, the starch free and low-fat chicken breast sausage in the Easy Fun series became a hot style of healthy snacks, and the 21-day meals in the Easy Ace health plan series sold over 10 million yuan in a single month, which was not only recognized by the market, but also recommended by people on social media.
About Fosun International
Fosun International is a Hong Kong-based investment holding company engaged in financial, property, steel, and healthcare businesses. The company has nine segments. Insurance operates and invests in insurance businesses. Investment is engaged in strategic investment, private equity investment, venture capital investment and secondary market investment.