Fangzi Technology Raises ￥10M in Series Pre-A Funding Round

(VCBeat) Jan. 20, 2021 -- Recently, Hunan Fangzi Technology Co., Ltd. ("Fangzi Technology"), a digital company focused on providing digital marketing solutions for the healthcare industry, announced closing a Series Pre A round worth tens of millions of yuan, with participation from Ning Shang Holdings and Anji Jietai.

Zhang Haihui, founder and general manager of Fangzi Technology, said, "Focusing on the healthcare industry is the original vision of our team. After many years of experience in the industry, we are lucky to find the business model of using digital tools to power the industry in the industrial transformation."

Some time ago, Fangzi Technology joined the Ant Blockchain Open Alliance for the continuous optimization of digital marketing tools exclusive to the healthcare industry based on the application of blockchain. Fangzi Technology has applied blockchain technology to help upstream companies build product traceability systems, forming a mode of "blockchain-based traceability + digital marketing".

At present, most of the domestic primary hospitals, retail pharmacies, health food stores and other institutions that provide health services for consumers still have problems such as information asymmetry, lack of circulation of goods and difficulty in providing service. All these problems need to be solved by using digital tools.

As a digital platform of the whole industry chain connecting three ends at the same time, including providers, stores, and consumers, Fangzi Technology will use self-developed SaaS tools in the way of new retail marketing in social media and provide digital marketing solutions from three aspects of "products, education and operation" to deal with the waste problems in manpower, products, and space. Therefore, Fangzi Technology can establish a closed-loop industrial chain with internal circulation to solve the problems arising from the digital transformation and upgrading of different providers and stores in the healthcare industry.

After several years of innovation and exploration, Fangzi Technology has built a complete digital marketing ecosystem. At present, with Hunan as the core, Fangzi Technology's business covers more than 10 provinces and more than 100 regions in China, serving more than 100,000 stores and more than 400 supply chain enterprises.