Gemii Raises $30 million in Series B Funding Round

(VCBeat) Mar. 25, 2021 -- Jingli Technology ("Gemii"), a leading provider of social marketing and new retail services, recently announced that it has raised nearly $30 million in Series B financing. The latest round was led by Trustbridge Partners, with participation from the existing investors Matrix Partners China and Shunwei Capital. 100Summit Partners acted as the exclusive financial adviser.

According to this startup, the fresh round of funding will be used to enhance the service coverage, and improve the R&D ability of its products and industrial solutions.

Founded in 2016, Gemii has been deeply engaged in the marketing through WeChat for five years. Following the transformation of social network and business model, Gemii has developed into a leading marketing solution expert in China. In the maternal and child, health food, consumer retail and other industries, the company provides enterprises with one-stop services including online community operation, smart customer relationship management (SCRM), automative marketing tools and others. Gemii has cooperated with nearly 100 leading brands in various industries, including Danone, Nestle, Sephora, Sam's Club and so on, serving tens of millions of consumers.

In 2020, Gemii has further expanded its services in the medical and health industry, realized the digital innovation around patient management of chronic diseases, and established in-depth cooperation with a number of industry associations, head enterprises and pharmacies, serving nearly one million patients with chronic diseases in China.

Trustbridge is a growth-oriented private equity firm with offices in Boston, Shanghai, and Hong Kong. The firm invests globally in innovative, high quality growth opportunities in various stages across Technology, Healthcare and Media. Trustbridge provides patient, long-term capital and partnerswith management teams building products and services that improve lives globally. 

Matrix Partners China builds long-term relationships with entrepreneurs and helps them build significant industry-leading companies. Since its inception in 1977, Matrix Partners China has made hundreds of investments and played an active role in the development of many successful businesses, 50 of which went on to IPO, and 75 of which have gone on to profitable M&A events. Its past successes include Focus Media, Eachnet, and Baidu, among others. The company invests across multiple sectors and stages.