The following is a guest article by Alexandra V. Aglieco, APRN, FNP-BC

以下是Alexandra V.Aglieco，APRN，FNP-BC的客座文章

What compels established, well-respected healthcare professionals to post insensitive, ridiculing content on social media with no regard for the patient or family? Do they see a unique opportunity for exponential TikTok views, and subsequently disregarded professional standards?

是什么迫使老牌、备受尊敬的医疗保健专业人士在社交媒体上发布不敏感、讽刺的内容，而不考虑患者或家人？他们是否看到了一个独特的机会，可以获得指数级的TikTok视图，并随后无视专业标准？

Social media has successfully infiltrated nearly every industry, and healthcare is no exception. New forms of social media, such as TikTok, have opened the floodgates to an entirely new manner of healthcare professional conduct online, with an attitude that is much more open to sharing with the masses.

社交媒体已成功渗透到几乎所有行业，医疗保健也不例外。TikTok等新形式的社交媒体为在线医疗保健专业行为的全新方式打开了闸门，其态度更加开放，可以与大众分享。

“NurseTok” is a specific category of videos on the app; a preexisting niche providing a way for nurses and other healthcare professionals to provide tailored content to an already invested audience..

“NurseTok”是应用程序上的特定视频类别；一个预先存在的利基市场，为护士和其他医疗保健专业人员提供了一种方式，为已经投入的观众提供量身定制的内容。。

These online platforms can undoubtedly be catalysts for quality improvement in the healthcare field. The accessibility and universality of social media provides a unique opportunity to reach a broad audience. It eliminates geographical boundaries and allows for the provision of education to those who would otherwise not have access.

这些在线平台无疑可以成为医疗保健领域质量改进的催化剂。社交媒体的可访问性和普遍性为广泛受众提供了独特的机会。它消除了地理界限，并允许向那些原本无法获得教育的人提供教育。

An online space to spread awareness and impart important medical knowledge to the masses is upon us. That is, if it is used properly..

一个向大众传播意识和传授重要医学知识的在线空间就在我们面前。也就是说，如果它使用得当。。

TikTok specifically has created a new subculture of putting everything online, even what may be considered undignified in real life. The format of the app shows users the video view count, something unique from previous platforms. This stimulates our natural competitive instincts as humans and creates a motivation to get the maximum number of people watching, often at any cost.

TikTok特别创造了一种新的亚文化，将一切都放在网上，甚至是现实生活中可能被认为不体面的东西。该应用程序的格式向用户显示视频观看次数，这是以前平台的独特之处。这激发了我们作为人类的天生竞争本能，并产生了一种动机，可以让尽可能多的人观看，通常不惜任何代价。

Users often push the boundaries of what would be acceptable in real life, posting content with the goal of paramount shock value. The return is a hit of dopamine caused by exponential views, likes, and comments. It gives the user the illusion of fame and notoriety. But what happens when healthcare professionals fall victim to this?.

用户通常会突破现实生活中可以接受的范围，发布内容的目标是获得最高的震撼价值。这种回归是由指数级的观点、喜欢和评论引起的多巴胺的打击。它给用户带来了名声和恶名的错觉。但当医疗保健专业人员成为受害者时会发生什么？。

There have been several cases of healthcare staff crossing into the dark side of social media, completely abandoning their professional standards online. In late 2023, an Atlanta pathologist posted photos of a baby boy who was unintentionally decapitated during delivery within hours of his death. A group of labor and delivery nurses were fired from their organization in late 2022 after posting a TikTok about specific patients they found “annoying.” In early 2023, nurses at a Tennessee hospital were also fired for a TikTok mocking a pediatric patient with a gunshot wound who cried during a blood draw.

有几起医疗保健人员跨入社交媒体的黑暗面，完全放弃在线专业标准的案例。2023年末，亚特兰大的一位病理学家发布了一名男婴的照片，该男婴在分娩过程中死亡数小时内意外被斩首。2022年末，一群分娩和分娩护士因张贴了一份关于他们认为“令人讨厌”的特定患者的贴纸而被解雇。2023年初，田纳西州一家医院的护士也因贴纸嘲笑一名在抽血时哭泣的枪伤儿科患者而被解雇。

Sadly, these are just a few of copious examples where healthcare professionals are more concerned with their view counts than their responsibility to protect and care for their patients..

可悲的是，这些只是众多例子中的一小部分，医疗保健专业人员更关心他们的观点，而不是他们保护和照顾患者的责任。。

This combination of healthcare content and the set of antithetical virtual social norms creates a major risk for HIPAA violations, safety concerns, and even humiliation of patients to captivate the viewer. As healthcare professionals, we see things that would shock the average person on a daily basis, and we become blind to it.

医疗保健内容和一套对立的虚拟社会规范的结合，为HIPAA违规，安全问题，甚至羞辱患者以吸引观众带来了重大风险。作为医疗保健专业人士，我们每天都会看到会让普通人震惊的事情，我们对此视而不见。

Displaying it to the masses, while attracting the desired views online, would be shielded from the public eye in the real world. This type of content is displayed proudly on TikTok. As healthcare professionals utilizing the app, we walk a fine line between creating interesting content while upholding our professional values..

向大众展示它，同时在网上吸引所需的观点，将在现实世界中屏蔽公众的视线。此类内容在TikTok上自豪地显示。作为使用该应用程序的医疗保健专业人员，我们在创建有趣的内容和维护我们的专业价值观之间走了一条很好的路线。。

As we navigate this new healthcare landscape, we need to accept the inevitable rise of social media in the profession. It’s not going away. We must highlight the risks of putting any information relating to practice on social media, and bring more awareness to the impacts of TikTok use by healthcare professionals.

在我们驾驭这一新的医疗保健领域时，我们需要接受社交媒体在该行业不可避免的兴起。它不会消失。我们必须强调将任何与实践相关的信息发布在社交媒体上的风险，并提高对医疗保健专业人员使用TikTok的影响的认识。

In turn, we can capitalize on the use of social media to improve what we do. If used properly, we can utilize TikTok and other online platforms as an opportunity to educate and inform, defying distance barriers. But we have to do it correctly..

反过来，我们可以利用社交媒体来改进我们的工作。如果使用得当，我们可以利用TikTok和其他在线平台作为教育和信息的机会，克服距离障碍。但我们必须正确地做。。

About Alexandra V. Aglieco

关于Alexandra V.Aglieco

Alexandra is a certified family nurse practitioner specializing in primary care, infectious disease, and addiction medicine. She has six years of nursing experience and is a current doctor of nursing practice student and graduate teaching assistant at the University of North Carolina at Chapel Hill..

Alexandra是一名经过认证的家庭护士，专门从事初级保健、传染病和成瘾医学。她拥有六年的护理经验，目前是北卡罗来纳大学教堂山分校的护理实习医生和研究生助教。。

TagsAccessibility Alexandra V. Aglieco Healthcare Social Media Healthcare TikTok HIPAA professionalism Social Media TikTok

TagsAccessibility Alexandra V.Aglieco医疗保健社交媒体医疗保健TikTok HIPAA专业社交媒体TikTok

Get Fresh Healthcare & IT Stories Delivered Daily

每天提供新鲜的医疗保健和IT故事

Join thousands of your healthcare & HealthIT peers who subscribe to our daily newsletter.

加入成千上万订阅我们每日新闻稿的healthcare&HealthIT同行。

We respect your privacy and will never sell or give out your contact information

我们尊重您的隐私，绝不出售或泄露您的联系信息